This store is a hidden gem!! I loved walking through this boutique and picking clothes for my wife…read morelike she is my own personal Barbie doll. The owner is passionate about fashion and has a great eye for suggestions. We will come back every time we are in this magical town.

My wife likes this place. I wander around and follow her as she asks me what I think of clothes she…read morelikes. Some I like some I don't. The people that work here are personable. The store is clean, it is not a tourist gift shop.

This store is awesome! Very cool interesting vintage finds , if you love one of a kind treasures…read morethis place is it. Very fair prices, family run, helpful and lovely owners. A must see!

From the owner: Family-Run Resale Shop Welcome to Fairytale Resale, your…read moreneighborhood destination for unique finds and affordable treasures! We are a family-owned and operated resale shop dedicated to providing quality pre-loved items to our community. Our passion for sustainable living and community engagement drives us to offer a diverse selection of merchandise at competitive prices. What We Offer: * Clothing: Men's, women's, and children's apparel in a variety of styles and sizes. * Accessories: Hats, scarves, jewelry, and belts to complement your outfits. * Home Goods: Furniture, kitchenware, decor, and more to enhance your living space. * Collectibles: Vintage items, antiques, and unique collectibles for enthusiasts. * Books, Movies, and Music: A wide range of entertainment options to suit all tastes. Why Choose Us: * Quality: We carefully curate our inventory to ensure that every item meets our high standards. * Affordability: Enjoy great savings on brand-name and designer items without compromising on quality. * Sustainability: By shopping at our resale shop, you're contributing to a more sustainable future by reducing waste. * Community: We are committed to supporting our local community through various initiatives and partnerships. Join Us! We invite you to visit our shop and discover the hidden gems waiting to be found. Our friendly staff is always happy to assist you and make your shopping experience enjoyable.

Get all your formal wear here. Tuxedo rentals, dresses for weddings, dance, quinceneras, first…read morecommunions. Claudia has it all.​

While driving around in Ruidoso for the first time, I came across this cute little store. I just…read morehad to go inside and check it out. From the outside it doesn't look all that big but don't let it fool you. It's actually pretty big with tons of cute clothes. Within the first 5mins of walking in, I already had a pile of clothes that I wanted to try on. As I looked in every rack, I just kept finding more and more. Staff was very friendly. The prices were your average boutique prices, nothing crazy expensive. Make sure you check out this store if you love boutique shopping as much as I do.

Well, they did send me a check for the full amount, even though I had to pay for shipping back to…read morethem. Thought I would update the review. I was wrong about them not sending me the refund.

When I'm in Ruidoso, stopping at Michelle's is a must! I like the splurge! They carry many great…read moreboutique bra

The buyer for this shop is great. The clothes in here are awesome. They fit Ruidoso atmosphere…read morewonderfully. This little shop is deceiving from the outside once you get in it has three levels.... so be prepared to shop till you drop. One of the best things about this store is the amazing ladies that work there. Every time I go, I get individualized attention and they really help me put together some cool outfits. I highly recommend a stop and Michelle's

Every time I stop in this Ross I'm impressed by the selection of women's clothing, hand bags,…read moreshoes, make up and decor. This one beats any location in Indiana I've been to. The dressing room was very clean and staff is always super friendly. The men's section is never has full as the women's but we were still able to find some really great deals!

Our first visit to the Emporium was unplanned; we were driving by and saw the "Antiques" sign and…read moredecided to stop in. Glad we did! In addition to treasures, there is also local art for sale and the building itself is historic - it still houses the safes from a previous life as Alamogordo's first bank! While making our purchase, Chris (the owner/operator) mentioned an occasional local history tour that he gives. We made a point to come back for the next one and it was a great time! Start at the Emporium with mimosas and meet and greet, then walk with the group to several historic locations around downtown (where each proprietor offered their own stories and info about that place.. The tour includes lunch and concludes at the nearby Tularosa Basin History Museum - admission to which is also included in the tour price. All of the people involved in the tour are excited about revitalizing this part of Alamogordo and it shows! We will be back in the future to see how things are coming along!

I was cheerily greeted by one of the owners, she explained all the different things that they have…read more There are lots of nooks and crannies. Its a big place. Lots of locally handmade items, wearable art, jewelry, souvenirs, home decor, men's vintage clothing, hand made soaps, cool second hand items, records, and a selection of plants. I loved the place. It smells good and the prices are very reasonable. I recommend.

I stopped in to see if they had a small purse that would work well for my upcoming vacation. I'll…read morejust say WOW there was some great stuff on every rack! I got my little purse... and then some! I'll be back for sure!!

Great items reasonable prices. Check out the sales racks. It's big and flashy. Lots of choices and…read morethey help you pick out items if you want. Bug parking lot with art murals, statuary and plants. Easy to find. One if kinds that you wont find back home.

Valerie is a delightful person and her shop is a blast! This is a DON'T MISS! Plus, she has a…read morefantastic sense of humor that makes the visit even more fun!

From the owner: Unique home decor. Vintage, New and Antique. Ideas and things for weddings. Farmhouse, French…read moreCountry, Mid Century Modern, Rustic, Eclectic and more. If you like Junk Gypsys, Fixer Upper, Magnolia, Silos, Flea market Flip other HGTV home decor shows you'll love this store!