I've been coming to Felicia for years. She has always done exceptional work with my hair. We've…read moredone shadow roots, platinum, platinum with color, and now extensions. The extensions have been absolutely amazing. If you get the extensions, follow her directions and pay the extra for the brush (you will not regret it!).

Felicia knocked it out of the park with my highlights . She gave me exactly what I wanted! Comments…read moreI have been hearing are "stunning", "incredible", "perfectly you" and "beautiful". She listened, asked questions, got a history of my hair and made a plan. It was an amazing afternoon and I am in love with the results.

Amanda did a phenomenal job! Although she was worried about finding a perfect color match for my…read morehair (which I made difficult because I box dyed...), she persevered and blended it with the extensions perfectly! Highly recommend coming here, especially if it is your first time getting extensions, such as myself. I am still learning and trying to get to use to how to manage the extensions, but the staff at Dakota London are always there to assist!!!

The BEST hair extension salon in Arizona! The quality of the hair is fantastic, prices are very…read moreaffordable, and the staff is so friendly! The girls are incredible skilled. You'll only be regretting not booking that appointment sooner!

I absolutely LOVE my hair! Brook washed, cut, and styled my hair, and I couldn't be happier with…read morethe entire experience. The shampoo was so relaxing, my cut is PERFECT, and my hair feels so much healthier and better. She styled it so cute that I'm sleeping in my silk bonnet because I'm definitely trying to get 2nd and hopefully 3rd-day hair out of it! Brook is incredibly talented, but she's also one of the kindest, most professional, and fun people to spend time with. She makes you feel completely comfortable in her chair, really listens to what you want, and you can tell she genuinely cares about her clients and takes pride in her work. Finding a hairstylist you truly trust is such a big deal, and Brook is absolutely that person for me. I highly recommend her and will definitely be back! Ready to book with Brook? Call or text her directly at 480-628-7371 to schedule your appointment.

I have being looking for a professional that listen to my wish and is able to materialize and make…read moreme look and feel so confident since we moved to Arizona 5 years ago. My hair is very fine and straight, not an easy one to style. Believe when I say this, you can trust Brook will make it happen. She is my stylist of choice for life!

Great shop. My mom loves the salon. They know how to do her style of hair. The stylists are kind…read moreand professional. The shop is clean. Five stars from mom.

I was hesitant because of the low level of advertising and bland store logo but they gave me the…read morebest cut of my life! I've been to several different barber shops and/or salons and none of them could make my vision come true besides here. 6/5 stars. Best haircut place ever!

A shout out to my hair dresser, stylist, hair care expert for over a decade! As I've aged and my…read morehair has changed, Christine has given me great advise on products & styling to keep my hair as healthy & beautiful as possible. Always look forward to my cut & color appointments because I know I will leave feeling & looking fabulous. Thanks & keep up the good work.

I was only in town for the week and needed a hair cut. It was a good experience. She was very nice…read moreand very efficient. The price was a little too much for me but what are you gunna do.

I have had haircut, & hair color. OMG I have finally found a…read moreplace that does awesome coloring , cutting and styling. Her pricing is so so reasonable. She really listens and I show her a photo and ask her opinion if possible on my hair and she makes it happen. I go in there to book my appointment and today she even said she cut my hair right then . So so happy with this place.

I moved to Arizona 3 years ago, tried a large number of hairdressers. The haircut I got today is…read morethe very best haircut I got in 3 years! She is a true stylist, and was able to deal with my difficult straight hair with colics. So nice to know I finally have a place to go to!

I had Ashley help me with my hair transformation, and I couldn't be happier with it. I have been…read moregrowing my hair out for 3 years, kept it another 2 years and decided now was the time to donate it. We made sure to band it up properly and transformed my look. I had an idea, showed her, and she executed it amazingly, making slight adjustment to match it to my face and shape. The color is spot on, I haven't colored in over 15 years and she made me feel very confident in her work. Amazing!!!

I have been going to Ashley to get my hair cut and colored for about a year now. She cuts my entire…read morefamily's hair because we all love her work. Not only does she do a great job with both cut and color for men and women, but she stands by her work and will make sure you are happy before you walk out the door. She is always very helpful with product and hair care recommendations and chats like an old friend. I would recommend Ashley to anyone in The Valley who's looking for an expensive looking haircut and style at an affordable price.

This review is a testament to the owner's character as well as her treatment of clients. Tl;DR: She…read morewill not wear a mask while treating you and does not wear a mask in public spaces. She posts unprofessional anti-mask rants and conspiracy images on her public business page. Final Update: An additional 3 clients (totalling 6) reached out to me with their stories after this post. The pictures of her personal instagram are from these clients, as I unfollowed her weeks ago. I have not been seeking out information, it has been sent to me by scared clients because they're afraid of speaking out on their own. Their fear is understandable, considering the owner's response to this review. Furthermore, I have reorganized my inital review updates below. I will not be updating this review unless more information is sent to me by my fellow former clients. I admit, the review is very long so I understand if it is not read in full. That said, it is important to speak out against harmful misinformation and behavior, even at personal risk. Review Update #1: This is an update on the review I posted almost a month ago regarding Heather's anti-mask and anti-vaxx posts on private and PROFESSIONAL socials. After that review, 3 customers of hers reached out to me and said they were also uncomfortable and wouldn't be going back. Another said that Heather refused to wear a mask during a recent appointment despite being asked to do so. Heather has since doubled down on these posts, saying that people asking for masks are throwing "tantrums" and "chipping away" at businesses. She originally posted that no one had to wear masks (falsely citing HIPAA and the ADA) and now claims she only meant pregnant women don't need to wear masks. Asking people to wear masks is not "ableist" despite her insistence that it is. If you can't wear it, take advantage of the curbside pickup, delivery, or one of the other reasonable accommodations being made available. Spreading misinformation regarding masks (and vaccinations!) is EXTREMELY dangerous and something that actively harms people. I will NEVER support Heather again, I hope that others who read this will join me and the aforementioned others in leaving. She clearly doesn't care about her clients. Attached are photos of her professional and personal social posts. She has a story section dedicated to anti-vaxx falsehoods, regularly rants about masks on her story, and complains on FB about being "discriminated against" for not wearing a mask (where she's friends with many clients) Review Update #2: Heather keeps falsely claiming it's ableist to request people wear masks in businesses but is now posting horribly ableist things about an autism "cure" needing to be given the same attention as COVID-19 treatment because, apparently, autism is the same as a deadly virus with life altering effects on survivors? This is a whole new level of hypocrite. I'm actually mad. To imply autistic individuals are suffering and need to be cured is just... the worst. Pic attached. Additional photos have been added.

Heather cut my hair AFTER I asked her to not cut it. It is now shorter than it was before. When I…read morebrought this issue to her attention, she dismissed it, claiming that she didn't really cut that much when, note - I vocalized that I didn't want it to be cut in the first place. Now my friends have noticed it, and honestly it is painful to reach for the hair I don't have anymore. The hair that used to be there is gone, and against my will too. Heather is also not taking responsibility for this, which does add insult to injury.