Dairy Queen has reinvented itself over and over again, from Brazier to to DQ Restaurant to the new Grill 'n Chill stores. The Cissna Park, Illinois outlet proves that you shouldn't mess with the best.
The familiar Dairy Queen logo lures Route 49's motorists into the diminutive shack that serves up American classics like Peanut Buster Parfaits, Blizzards, and Dilly Bars. The menu still touts Mister Misty, an anachronistic brand that is known to today's DQ aficionados as Arctic Rush. A full menu of freshly prepared fast foods rounds out the offerings.
Here, Dairy Queen branding is relegated to the cups and the aprons and not much else, and the restaurant's dining room looks more like a church rec room than a fast food joint. The fresh-faced teens behind the counter take the responsibilities seriously; our Freeze was the best made we'd had in long while. read more