South Bay born and raised. We make a trip home every Thanksgiving to do some shopping. We park at the parking garage and walk the Pier then up Pier Ave hitting all the shops. Ive purchased from this store the last 3 years. Never again will I step foot in this place. They have books with titles like "Trump is a Jackass" and a shirt with "Sorry about our President" in multiple languages. Really bad taste, unless your shop happens to be in Russia, Venezuela or Iran, but in America? It's the nationwide left wing temper tantrum for the past 3 years that's going to get you 4 more years of him. Now that's something I can raise a toast to and give your shop a wink when I walk by next year. ;) read more

I could spend hours AND all my money in this shop, easy. I love the layout of this store. It's not cookie-cutter straight, with perfectly straight rows of racks and shelves...booooooring. Things are stacked. Sideways. Diagonal. On the walls, on the ceiling, on top of each other. It's like a little maze of magic. Odds and ends you wouldn't even know where to find elsewhere. It reminds me of a shop you might see in Diagon Alley. I'm in LOVE with the white ceramic owls they have for sale ($22) and the various Buddha statues ranging from tiny to big. The vintage vanities are beautiful and the assortment of seashell decorations are adorable. I wish I could buy everything but my boyfriend forbids it. read more

I live less than 50ft. from this store and I'm ashamed that I've never written a review for them before! I literally have not shopped for gifts (for any occasion) anywhere else in years. Today was a 'thank you' gift, last week was a birthday gift, and so on..... The assortment is amazing! Handmade furniture (small items as well), cards for every occasion, candles, jewelry, clothing, glassware, etc, And here's my favorite part.......they always gift wrap for free (time-permitting, but it hasn't failed me yet)! I go in, it takes me 10 minutes to pick out a few cute items, they wrap them up, and I'm on my way. The wrapping is very unique with a beach feel, it definitely stands out. I will continue to do all of my gift shopping here! read more

This place is awesome. I came in one day with some family and decided to come back because there was so much to look at. When I came back in the next day I had a nice chat with the staff and found a birthday gift for my mom. They wrapped it beautifully. It was awesome to see a shop with such a wide range of items. They had some really nice stationary and cards, and awesome jewelry section, and some gag gifts and little trinkets. I know every time I come to Hermosa Beach I will be coming here. I can't wait to see what they have next time I'm there! read more

This was my first trip to curious. I have been looking forward to visiting it for awhile. It definitely did not disappoint! This store has everything!!!! One of a kind furniture, jewelry, home accessories, cards and many gift items!!! This place is a gem. And on top of the great selection- the people who work here are just as great!!' We were greeted warmly as we walked in. We encountered a few different employees while inside- and everyone said hello and asked if they could help. We had our 2 yr old with us and, believe me, there are many stores that just prefer you don't bring in your kids. We get "the look" and are often avoided like the plague. (We are fortunate to have a very well behaved child- this is why we are comfortable bringing him shopping ) The people that worked here were great!!! They interacted with our son and joked with him. He loved it! We will definitely be returning!!!! I see new furniture in our future;) read more

Pros: Cuteness will overwhelm you as you enter this store. I love the selections of gimmicky gifts, greeting cards, and candles. I found the most obscene Christmas card this year and sent it to my less-than-classy friends and they loved it. People are so nice too! Cons: None. read more

I absolutely adore this store. Met the owners while walking around and the lady (excuse me for forgetting your name) but she was super sweet and helpful. They have such an array of items from home decor to quirky little things then handcrafted jewelry. Their jewelry selection is so pretty. I definitely want to go back and buy some rings and necklaces. They even have stationary if you're into that, too! read more

Cannot say enough GREAT things about this cute, little beachy shop. They have such great decor and jewelry, especially if you're looking for something trendy or beachy. A few of the items are a little pricey but overall, I'm pleased with the price point on most things, especially the jewelry. Last but not least, their customer service & attention to detail is AMAZING! I was trying to make it there after work to grab a gift and they were closing up shop when I arrived. I told the gentleman putting items back in the store that I just wanted to grab a quick gift and without hesitation, he said "Come on in!". After purchasing the gift, he put it in a simple gift box with a stamp of her first initial and a seashell tied around it. read more

Amazing little shop! Weirdest knick knacks and cool games. The cards had me and my guy laughing our butts off. And the staff were super friendly and welcoming. read more

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Very cool window shopping and great designs. It's an arm and leg for pricing but that doesn't stop manhattan beach house wives slumming it in Hermosa for a little home decor shopping. Great shop and had pretty awesome birthday cards that are a bit quirky and sometimes funny. Love the beach feel and style they have and I probably go in here once a week because I'm just...curious ; ) read more

I have come to this shop when it used to encompass both its current location as well as the shop right next door. This place ALWAYS has the most unique and thoughtful items! Bryce, the owner is very friendly, and also creates most of the unique vintage style furnishings available in the shop. There is something for everyone here, our last visit, I purchased a tiny wind up toy for my daughter, as well as some beautiful earrings for myself. We all got a kick browsing the book section (everything from finger puppet books for the little ones, all the way to the naughty fun books for adults). If you are looking for unique and artsy cards and gifts, this is the perfect place to be. read more

On a weekend road trip my friend stopped her as it is her favorite shop. I really enjoyed it. They have a variety of cute gift items. Something for everyone. I took lots of pictures and my friend bought a bracelet as a birthday gift for another friend. read more

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Love, love, LOVE this shop! My go-to for any gifts, or decorating needs, or retail therapy, or if I just need a laugh (a lot of their items are really hysterical). Staff is incredibly friendly and helpful, and their gift-wrapping is complimentary and always really beautifully done. I cannot walk down Pier Ave without stopping in "just to look" . . . read more

Pros: All of their items are unique The store is charming Staff is very nice Cozy store So much fun to browse their gift and furniture selections Prices are high but it the products and pieces are made of high quality and locally made, so the value is also high Cons: Will have to put a lot of money in the meter because you have so much fun browsing and selecting your treasures! I recommend garage parking... Highly recommend this shop! read more

Walked in here with a friend who lives in HB after a run. I had to get my niece and nephew (twins) bday gifts. They are turning 7. I found two cute children's books for them and also got a card and magnet for my sister-in-law who is turning 40 in April. The store associates were friendly and the one guy (didn't get his name) was friendly and an amazing gift wrapper. The gift wrapping is free and you can get a stamp with happy birthday and the letter of the person's name stamped on the brown wrapping. They have a lot of stuff for the home as well as jewelry, soap, cards, and unique finds. It makes getting a gift seem that much more creative rather than going to a mainstream corporate store. read more

Cards are making a huge comeback! Don't skimp on the laughs and tears that a card creates. This store owner buys great cards, funny, kinky, cute and rude cards perfect for any occasion! My beautiful friend Julie turned me on to this shop! read more

This is my new favorite gift shop! I love this place! You walk in and the friendly staff greets you, and offers you a drink. How many places are offering you drinks while you shop? None. They have a really great selection of gifts including some pretty hilarious and perverted gifts...this is my type of gift shop! They have greeting cards, jewelry, books, everything. One of my favorite things was the furniture they are displaying their merchandise on. They have some gorgeous, rustic pieces in there and my hubby and I are totally coming back to check them out when the store is less crowded. We went on small business saturday, so it was a zoo in there. They also offer holiday photos here. It was so cute to see kids walking around with their props for the holiday card. The vibe in this store is great. I was laughing the whole way through, and I found some amazing gifts for myself and others. read more

Love love love this store! This was one of the first little shops i stumbled upon when I first moved to Hermosa and I go back at least twice a month. They have great gifts and beautiful jewelry that isn't over priced. They have cute stamps and gift wrapping as well, so it makes gifts that much more special. I have the cutest little black and white pig salt and pepper shakers from here. Even my overly manly boyfriend likes this store! read more

Very interesting place. Lots of items here you'd be hard-pressed to find elsewhere. I came here for something pretty standard: a wedding card. I was in the area and couldn't find another stationary store. Curious did not disappoint! Although if you don't have a targeted search, you can get lost here -- there is so much going on. Reminds me of a quirkier Kitson. Things here are priced at a premium too. Some of my favorites here are the bar soaps that are labeled. I also like the "grow a pair" in a jar. If you check out this place, check out the cashier...you'll know what I'm talking about. read more

No matter what you are looking for: home decor, gifts, jewelry, this place will have it. Not only is this store adorable but the staff is amazing! The owner has a true passion for everything in the store and when ever you buy something here you can't help but walk away with a smile. I adore supporting little personal ventures like this in my area. If you are ever in need of a smile or want to give someone a smile you have to stop by. read more

Super cute store! This is a great place for finding a fun and unique gift. I love their candles-Aquiesse Portfolio Collection. They come in three sizes and smell amazing. They have a fun assortment of gift books, jewelry, knick knacks, candles, perfume, lotion, etc!! You must take a look inside--it will not dissapoint! read more

This place is an absolute gem. They have so many wonderful things to buy from this store. They have jewelry, furniture, gift, hilarious books, cool cards, & I could just ramble on and on. On top of the kick ass things to buy, the staff is just the shit. They are all so nice and friendly and made the experience incredibly pleasant. While holiday shopping, they offered soup, sangria (YES), and then my friend and I sang "Poor Unfortunate Souls" for a 35% discount. Okrrrr. Karoake for a discount is a real treat. I had the greatest time here. I will be back. Obviously. Oh! And they had a whole section in the window set up as a lovely Christmas scene and sweaters and props you can put on and take your picture in. I'm not kidding, guys, I just had the greatest night here. read more

I love this little shop. It seems the merchandise has changed a little bit over the past few months. But this is my go-to shop for a quick hostess gift or birthday gift. Today it was a gift for me! I actually went out thinking it was "small business saturday" first headed to gumtree then maison luxe, then curious. And somewhere in the middle with a few bags in hand realized it was just friday! But it did not stop me from buying a cute little print from this shop for myself. The owner was so friendly and threw in a tack for me to hang it. I was looking for a wine journal and he recommended spots to check for it instead of trying to sell me on something else. I will agree with others on how cute the card selection is and I just adore the christmas cards that they have right now. I will be back out tomorrow for Small Business Saturday! I just really like the feel of shopping from small businesses and really do appreciate the personal touches and attention you get from the sales people/ owners. This spot is a fun little shop for quick gifts for friends, family or you! read more

I have ordered a few times from Curious since March. They have absolutely the best customer service in all of the Southbay. They also have the most unique and fun things in their store - from adults to kids. First time I ordered during lockdown, the shop was closed but they were doing store shopping via Instagram and I selected a few items and picked it up curbside. One of the items I got was some blocks for my two year old and let me tell you those have saved us! We have built so many castles and towers. Another time was the other night - I needed to get a couple things for stocking stuffers (and a puzzle for myself). I ordered online but was going to pick up curbside because we're in El Segundo and I felt bad asking them to deliver that far. Andrew text me a little while later saying he was going to be in the area and it would be no problem to delivery. The kindest, most thoughtful gesture. I'm 8 mo pregnant and reducing my contact is a high priority, Andrew knew none of this and still reached out to offer to drop it off at my door. The items were so thoughtfully packaged, with a sweet note and a few fun surprises! It's these small acts that make a difference. I try to shop there as much as possible, especially for my daughter because they have hands down the best kids selection! But everything they have is so wonderful and unique. Thank you Curious for being so amazing during these crazy times - and thank you Andrew for your thoughtfulness! read more

This place is such a nice breath of fresh air in Hermosa. The people there are always friendly and there are always lots of unique gifts you can find for family and friends. I am especially fond of their card section which always gets a good laugh from anyone I've given a card to. Oh and if you order a card online you can write what you want and they will actually compose the card and mail it out themselves! How convenient is that?! read more

3 1/2 Stars (rounded up) I feel bad being the first review that isn't 5 stars for this place. Service is great and they've got a lot of cool little things here. I was looking for some cards, and even though they had a decent selection, I didn't find what I was looking for this time. read more

LOVE this place! LOVE the owner/person at the desk. He is charming and oh so funny. Every time we stop by he is so welcoming and friendly. It's a pleasure to stop in and see what new 'curious' items they might have. We've been waiting for the Hermosa Beach postcards!! Can't wait. If you are looking for a cool bit of the beach, this is the place to go. They have some interesting things all over the store...up, down, in another room, hanging from the ceiling. The cards are HILARIOUS! Wear a Depends because some will make you lol. Great place. Great location. I need to make more money so I can just walk in and say I will take one of those and one of those!!!! read more

I LOVE this store! I can always find unique gifts and all kinds of fun things, many made by local artists. You can easily spend an hour in there just looking at all the cool/crazy things! Do yourself a favor and DO NOT miss the card section! Unique and funny, never found anything as incredible! Also, if you get something as a gift, spend the very minimal amount to have it gift wrapped, its adorable!! read more

Horrible customer service! My husband and I were shopping for a gift for a friend and we stopped into this store on a Sunday afternoon since we saw all the amazing reviews. After browsing the store for more than 20 minutes and not being given even so much of a hello by any one of the 3 employers working there, we decided on a small handmade picture frame. While standing in the main area if the store one of the employees started offering beverages to other customers in the store, we were completely ignored. It was not a pleasant experience to be made to feel utterly invisible by these employees and basically they couldn't care less if we shopped there. I guess we don't fit the demographic of their target market and therefore are not worth their time or attention. Whether this treatment was done purposefully or just out of sheer ignorance, nothing excuses poor service and this kind of exclusion. I will never visit this store again; there are many other places in the area where my patronage is appreciated and my husband and I are not subjected to elitist discrimination. Spend your money elsewhere if you value good service. read more

This is a real fun store! I could get lost in all of the novelties.. Any occasion, birthday, showers or just to get a conversation piece.. Prices are also included tax. It's a must to visit if your either a tourist or looking for one of a kind stuff. read more

I love this place...I constantly find myself wandering in on an almost regular basis. Whether it's just to look around, find a gift, or to remind myself that there are still friendly shop-owners! The people who run this place are great...and there are a ton of great finds in here. The shop is named perfectly, and I definitely recommend checking it out for unique finds! read more

This little shop is such a gem. Bryce has put together an eclectic collection of vintage nick knacks, re-purposed furniture, jewelry, hilarious cards and coffee table books. A little homage is paid to the local beach culture with hand drawn local art work on trucker hats and cards hearkening back to the golden days of surf culture in Hermosa Beach. So cool! read more

I love this place. The staff is supper friendly and they have so many cute things in this store. I bought gifts for out of state friends here. They have a great selection of gifts for the home. read more

This place has amazing gifts and it's very well curated, but I thought it was on the pricey side, especially for the furniture. It's great for gifts, when it's okay to spend a bit more than normal, but I was surprised by the prices on many things, as pretty as they are. read more

Great selection of gifts and fun stuff for myself when I splurge! Bryce is great, made us a custom dresser that is both cute and functional. Such a fantastic store! read more

This is a wonderful store! Unique items and very pleasant clerks. I bought two soy candles that smell magnificent and two hilarious cards. They have a bit of everything here. read more

The cutest gift shop. And the owner is awesome! She gave me a beer while I shopped because it was friday night and why not?! Love that place!! read more

If zero stars was an option, I would've used that. I visit the Hermosa beach area often and visit the local shops. Beware...if you don't fit their demographic they won't pay much attention to you. The store has unique items for sale and I could actually be okay with paying the ridiculous prices, but to be treated like I don't belong in their store is unacceptable. I was ignored for nearly 20 minutes and even said hi to one of the employees and was ignored. Other people who came in and fit their demographic were greeted and helped. I read some of the other reviews and I think it's funny that some of the yelpers think of this store's owner as "cool" and "hip." I think he's biased and if you don't fit the profile of what he's looking for, you'll be ignored. I'll spend my money elsewhere. read more

I love this store! Super cute house items and furniture... a little bit of Mod/Mid Century mixed in with Beach Chic! Owners are super nice too : ) read more

I discovered this store about five years ago when my son got transferred to Hermosa Beach and I began regular visits to the area. The first day I went in the shop, I knew it was something special. First of all, Bryce makes beautiful furniture and he is a REAL TALENT. The diversity of the items in the shop will blow you away. I end up walking in for a card and pick up many items to have gifts throughout the year. They will wrap everything separately and have homemade tags and unique wrapping supplies. The help is as ecclectic as the store and you will meet the nicest and most unique people who will make you feel like a valued customer. Other shops could learn a great deal about customer service from Curious. EVERYONE there is happy to be there and supports Bryce's vision for his shop. Everytime I arrive in Hermosa, I head over to Curious and hit it up 2 or 3 times while I'm in town. PS. His annual holiday window displays are happy and make you feel as festive as anywhere. Price varies from the very inexpensive to higher range for big furniture items. Absolutely live this quaint store. read more

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