such a great place. it's always so so good! always so yummy and always pleased with how i'm greeted…read morewhen arriving!

There was a girl that gave me what she thought was a intimidating stare down the whole time when I…read morelet her know that I see you staring at me it didn't matter she got worse so I spoke to her thinking it would make her stop but it didn't The young guy that helped me was nice. The cookies were stale that we purchased, there were a few ppl that came in behind me. I will try them again but I hope it's better

Service was amazing. Top 10 fast food places. Reeses milkshake slaps. Jalapeño burger good but you…read moregotta add ketchup. Take some fry sauces to go. 9.2/10. They give you tons of fries. You HAVE to try this place

UPDATE: 11-4-2025 Food was great cooked just right and the…read morefrench fries... well they were to die for. Crispy and greaseless just I like them. Very good service and exceptionally clean in the dinning room. Thanks for everyone's hard work. Standards like these are not achieved lightly.

Review is only for atmosphere and service; I was unable to actually try the food because of, well,…read moreservice. Only reason this is a 2 star instead of a 1 -- it's possible the ice cream is good, but I sure didn't get to try it. Located off the main drag of highway in Madison, this is a small chain offering rolled ice cream, milkshakes, cookies, and liege waffles with decadent toppings. It's been here a little while and so I thought I'd stop by for an afternoon treat while waiting to attend an event nearby. I entered into the smallish, narrow space and was immediately struck by how...dead it felt. There was one other customer (or perhaps an owner/manager, though if it was, that's kind of disappointing given my experience). It was kind of dark inside and it smelled weird -- not noxious or anything but a little musty and certainly not a yummy, sweet, ice cream, cookie, or waffle scent like you might expect. I wasn't greeted but I wandered up to the register where an employee was listlessly -- and I mean LISTLESSLY - pushing around a few sad ice cream rolls. Every other time I've watched ice cream get rolled the worker has almost been like a hibachi chef, rapidly cutting, dicing, rolling, and flipping. This reminded me of picking a scab. I said hello; I don't remember if the young female employee said anything back, she might've muttered an acknowledgement but it definitely wasn't a warm welcome. Having never been here before, I was a little unclear on the process (eg, what are mix-ins vs toppings; what's available; are there pre-made creations, etc), but she never offered to answer any questions or render assistance, even as I stood for several minutes gazing up at the menu. All I heard from her for a while - as she continued to listlessly scrape the ice cream around - were several very loud, gnarly-sounding sniffles. They were bad enough that I started to feel concerned she was sick. These concerns were further worsened by the fact she wasn't wearing gloves. While that thought flickered through my mind, I abruptly heard her say, "I'm sorry." I assumed she was talking to me since I'd been waiting for a while, and so I reflexively said, "You're fine!" I quickly realized she wasn't speaking to me at all and was instead having a conversation on the phone through the headphones she was wearing. Nice. This went on for another minute or two -- it was a fairly personal conversation and she seemed to be consoling someone on the other end -- and I just decided it wasn't worth the hassle and frustration. Y'all know I try my best to be very forgiving of service and such but this was a bridge too far for me. I had read reviews prior to coming here about service being bad and I thought surely people were overreacting or being entitled but now I don't think so. Perhaps the product is good, but you'll be hard-pressed to sell much of it if employees aren't even willing to make it for customers.

After the owners response about the expired milk, I've been back 3 times. They're n e v e r open…read more When I visited today, just now around 320 pm on a Friday, 2 other sets of people were walking away from the door to their cars too. Looks like a story that doesn't end well.

Rita's always brings back great memories for me! I used to enjoy it every summer and fall when I…read morelived in Maryland, so it has a special place in my heart. After moving to Tennessee, I don't get to have it very often, but I'm so glad there's a location in Alabama that's worth the drive. Their frozen custard is rich, creamy, and absolutely delicious, and the Italian ice is always refreshing with so many great flavors. Every visit reminds me why I've loved Rita's for so many years. I'm happy I can still enjoy one of my favorite treats, even if it takes a little road trip. I'll definitely keep coming back whenever I'm in the area! Service was alright and the store looked pretty nice and clean.

Tasty custard for sure! Got a few soft serve, and a few cookie sandwiches. Walking into the store…read morethough, it was like being hit with the biggest cleaning fragrance bomb. It was awful. Then, eating the cookie sandwiches at home, you could smell the cleaner on the wrapper and I swear even taste a bit on the ice cream/cookie. Not sure we'll be back unless they can change the cleaning product.

Hubs picked up some cookies for our daughter and her family from here that were supposed to be…read moreHalloween themed. Primarily, frosted with the shapes of ghosts and some with sprinkles shaped like candy corns. This store is maybe seven miles from our home, and these cookies were not packed/boxed well to travel and retain their decorations. The ghosts were ridiculous looking and the sprinkle candy corn shapes were executed with zero thought - despite the travel, they were just executed badly. Hubs sent them photos of the cookies (the box all six cookies were in was sealed with a sticker when he picked them up) and the store set him up with four replacement cookies. I thought this was a great, kind gesture! Hopefully Cookie Fix will fix their packaging issues and will correct their design problems. Thanks Cookie Fix, for making good on your product satisfaction!

Dropped in on opening day to get our cookie fix. We tried the Chunky Mama and the Coffee Toffee…read morecookies and both were excellent. Staff was incredibly friendly and helpful. Cookies are available individually and can also be grouped in tins, and there's even some frozen dough available to take and bake. There's a beverage cooler available and options for ordering cookie cakes and setting up fundraising opportunities as well. It's worth noting that there doesn't appear to be any seating indoors or out. I'd guess that their most direct competitor would be Crumbl, so a few things worth noting for comparison: pricing of these cookies is cheaper than Crumbl at around $3 each, but they are also much smaller than Crumbl cookies despite having a thick center. The Cookie Fix cookies didn't seem overly sweet in the off-putting way that some find Crumbl's to be, which is great. Both cookies we tried were soft, fresh, and warm with great notes of cinnamon, coconut, oats, and walnuts. The Coffee Toffee didn't really have much of a coffee taste in my opinion, but it had a gooey, chocolatey center that was delicious. Overall would recommend for an occasional treat, just know that you'll be looking at $3ish per cookie!

Quick and easy service. Had never been. Wish they had these in San Francisco. Convenient location…read morein Alabama.

Adorable little shop with a great variety of desserts. The moment you walk in you are greeted with…read morethe delicious aroma of baked goods. The staff is very friendly & informative. The caramel apple cobbler was delectable. Comes with a scoop of ice cream with pairs perfectly. They're open late.

Went to grand opening of thier new location. They have good ice cream, but it's expensive. The…read morestore is large, open, and clean.

This place is a real GEM in the Madison area. They have great choices in terms of flavor variety…read more Their customization is a little limited, but I take that as a great thing. Pay them a visit and support locally owned and operated.

Frozen custard was really good! service was excellent! Will definitely go back when I'm in town.read more

Fast friendly service by young lady working at the front counter. This place is very clean & very…read morewelcoming. This custard is creamy, smooth full of deliciousness! I hope to return soon.