Made my beach weekend with my family last summer so fun and easy. We just booked for what we need…read moreonline and when we got to the beach, it was all setup and ready to use. And when we were done, we just leave. So easy and I will absolutely use them again.

From the owner: Enhance your beach day with our hassle-free beach gear setup, making your outing a breeze for fun…read moreand relaxation. From comfortable seating and shade to beach games and bbq equipment, we've got you covered, so you can focus on enjoying the sun and surf without any worries.

Dude the kid with the blonde hair is literally the most helpful ever. Helped us get a surf rack,…read moreand ran!! To go help us. Like so good at his job. And very kind, needs a raise lol. But recommend this shop for sure! Very good prices, (25$ board rental for a day) and 50$ for a surf rack for our sedan. For sure come here. Great workers, great prices, great shop. And organized very well.

one of the last traditional surf shops left. Owned by a legendary shaper Sticked with his and…read moreother too shelf boards. Actual kn knowledgeable staff with lots of experience can help you with any of your questions. Also, they actually sell surf parts like fins chords, and actual resident epoxy you used to fix your board with probably a YouTube video or two also world champions work here how many places can see that

Dishonest and Unprofessional - Avoid This Place…read more I rented kayaks here with my girlfriend using a Groupon that vaguely said "kayak rental for two" with no clear time limit. It was our first time kayaking and we were just trying to have a good time, but when we got back (about 90 minutes later), the owner, Trudie and her aggressive employee ambushed us with an extra $50 charge for supposedly going over their "one-hour limit," which was never clearly communicated. I should've known this place was shady when Trudie asked for a tip before the service, holding the POS iPad and waiting for me to say an amount she could enter herself. It was awkward and pushy--I reluctantly said $5 because what was I supposed to do, tell her no while she stared at me? Their employee originally told us, "You have about an hour or so," which was super casual and vague--nothing about a strict time limit. When we returned, suddenly he was claiming it was "one hour, give or take 10 minutes," which makes absolutely no sense; what does that even mean, 50, 60 or 70 minutes!?!?! Nobody talks like that unless they're scrambling to save face in front of their boss. It was obvious he made it up on the spot to cover himself. What made it even more infuriating was hearing the employee lie to my face while condescendingly saying, "Hey buddy, I said one hour, give or take 10 minutes". The attitude, the dishonesty, and the fake "policy" were a perfect storm of unprofessionalism. On top of that, Trudie knows most people don't bring their phones or watches out on the water, especially first-timers like us. We had no way to accurately tell time out there, and it feels like she counts on that to trap people into being "late" so she can tack on extra charges. When I pushed back, Trudie, her employee, and a random bystander--who seemed to be her personal friend--ganged up on me, trying to intimidate me into paying the surprise fee. The whole situation felt like a setup. I even saw Trudie earlier trying to overcharge tourists for paddleboard training they didn't need. On top of all this, the harbor was packed with over 100 boats constantly coming in and out to park, causing delays and creating a chaotic situation that made it genuinely hard to get back on time--especially as we battled the wind and current on the way back. Trudie didn't care about any of that; she was just focused on squeezing out more money. It really feels like Trudie targets tourists and Groupon users to tack on hidden fees. She clearly resents people using Groupons and will find any excuse to charge you more. I mean, if you don't like giving deals through Groupon, then don't even offer them! Even if you're just a minute over, they'll round it up to the next full hour and hit you with a $50 charge--with ZERO upfront warning. There are much better options nearby like Monterey Bay Kayaks or Kayak Connection--they offer clear expectations, honest pricing, and actually know how to run a customer-centered business. Oh ya, almost forgot to mention that there weren't any kind of demonstration or instructions offered like there were when I recently visited Monterey Bay Kayaks so they obviously don't care about your experience or your safety. Avoid The SUP Shack at all costs. I've been in customer service management for over 10 years, and this was honestly one of the worst, most unprofessional experiences I've ever had.

I had a Friday "wellness day" from work and decided to head up to Santa Cruz for the day. Went to…read morethe SUP Shack on Friday, which was great because it was super quiet, but I had a great time. Saw a Sea Lion just hanging and couple harbor seals deep in the harbor. Local business run by Trudie, she's so helpful and kind. Will definitely be back!

Awesome spot to grab all your needs for the beach. Super friendly staff. Great option for parking…read moreas well. If you're going to cowells beach this is a must stop shop.

This place is awesome! Accomodated every one of my needs went above and beyond. And I learned how…read moreto surf! The employees are so friendly and the owner is so so nice. I am definetly coming back here

I wanted to get a local shirt for a friend's birthday and I seen these keep Capitola salty…read moreT-shirts, which I knew would be a big hit for my friend This is a charming little store in Capitola. The staff was super friendly and helpful and they also did gift wrapping for free! Total beach vibe, they live up to their name. If you haven't been down to the Capitola Beach company go check it out.

This place is amazing!!! I LOVE the selection of clothing, also because I love Roxy, but everything…read morein the store has been thoughtfully, hand picked. I believe it was the owners that helped me and they were both amazing! I came in for a travel bag and left with the most amazing bag ever! (aloha bag --go get one)! Highly highly recommend supporting this business and checking out what they have to offer. Thank you again for the amazing service . I can't wait to go back for more!

Honestly, I have not visited this beach yet. I'm reviewing the hwy that are around this beach. The…read moreviews are amazingly beautiful and so very serene. If you are ever looking for somewhere to go to take your mind away.. this is THE perfect area to travel to. We happen to find it while going to the Horseback Ranch close by for my bday last July. We stopped briefly.. but the impact of the stop was everlasting.

Donny is the best. He'll set you up with exactly what you need, and before you know it you'll be a…read morebeginning surfer. The vibe here is great, the selection is awesome, and Donny is such a great guy--truly. One of the best parts of going to Stinson, second only to the waves.

Staff were organized, friendly, and fast! We went straight out across the street and were kayaking…read morewithin 10min of checking in! Advice for a simple trip, bring flip flops/water shoes, a change of clothes (at least pants), and a towel. They have a restroom but more importantly they have dressing rooms and complimentary HEATED towels! Only problem is there really isn't a "secure" place to store your stuff, but it is pretty safe behind their counter! Great adventure!!

We rented a two row bike to get some excercise and ride around Cannery row. It was a nice cruise…read morestarting from Lover's point beach. The girls working here were friendly and helpful. We took a few breaks to just take in the views. Of all the times I visited Monterey, I'm glad we did this with our kids this go around. There's a basket in the front with a seatbelt for the younger kids. It was an enjoyable activity for our whole family and the weather was beautiful. We got to see the seals the Monterey bay Aquarium are trying so hard to keep safe. We rotated so all of us got to ride in the back and enjoyed the cruise. I recommend this activity if you have other adults, older kids (teens and up) or if your little ones can fit in the basket. Not the in between ages, there aren't any seatbelts or safety restraints. If you are in the area keep this activity in mind. It's cost friendly and the views are beautiful.

I was coordinating the bands for the Towne clock stage for the 50th anniversary of LGBTQ pride in…read moreSanta Cruz and due to cables running out into the street and across the sidewalk. I realize we need to protect the cables but mostly we need to make sure that people in wheelchairs can get by. These were perfect for the job. I sent an email to the team and Tony got back to me pretty quickly thereafter. He actually ordered these new because they didn't have any in stock which I thought was very thoughtful because they could've just said sorry can't help. on all, very great experience and my gosh now I know where to rent me a backhoe !!

The staff at this location were very helpful and friendly. They set us up with exactly the required…read moretool -- a heavy-duty drill and concrete drill bit. We were impressed by the streamlined order and receipt system. Our security deposit hold was promptly deleted upon the equipment return. Looking forward to renting again for future projects.

We planned to kayak in the Harbor today, and we were planning to go to the Sup Shack, where we had…read morerented kayaks last summer. Sup Shack was unexpectedly closed (hours and webpage said they were open, the number listed didn't connect, and there was no note). The Hostess at Crow's Nest recommended Kayak Connection! It turned out to be a phenomenal experience! Milan (sp?) talked us through everything, made sure we all had well-fitted life vests, and the office recognized my step-daughter's 16th birthday with a free Santa Cruz sticker. It's true that the construction impedes the experience to an extent- Milan had to call the foreman to have us escorted through, but they did so promptly ensuring minimal disruption of our experience. We got assistance boarding, and we were especially impressed with Milan's patience with my step-daughter, who has Down Syndrome and needed some extra help. He was super patient and kind! We really appreciated that, unlike with Sup Shack, we were given "free rein" during our hour outing, except for needing to follow common sense safety rules. As soon as we were done, we called the number on the kayak paddles, and Milan was down in a jiffy to assist us back. We saw a seal, quite a few crab, many birds, and friendly boaters. We felt the price of $65 for an hour per double kayak (including life vests, paddles, the kayak, and assistance) was a very fair value. Highly recommend this exceptional and reliable business for your next outing!

Kayak Connections in Santa Cruz was amazing. Reece and Anna were incredibly nice, helpful, and…read morewelcoming from start to finish. They explained everything clearly, were very informative about safety and the area, and made the whole rental process super easy and stress free. Their kindness and great attitude made the experience even better. I would definitely come back and highly recommend them!