Lovely store with a lovely super chic and kind owner. I absolutely adored every piece I purchased…read more Today's sale had me feeling like I was my birthday. I left the store with two bags and a huge smile on my face. If you are in the area and love boutique shopping you must stop in. You won't regret it.

Such a cute shop located in the heart of Riverside and 5 Points. This small boutique has so much to…read moreoffer. The staff are helpful and friendly. Prices range from affordable to expensive depending on what you pick out. I tried on so many tips and dresses and ended up with one cute top and a dress. They sell an array of jewelry and other accessories as well. Be sure to come when you are in the area, you won't be disappointed.

It is so great having this little Hidden Gem in Springfield where I grew Up. The owners have…read morecreated a space for local creators, makers entrepreneurs to display their items that are for sale along with a little cafe and gathering spot where everyone is welcome. If you love supporting locals and make your way to the Springfield area, please stop in and grab a drink and take a look around and some of the items in the store, you never know what you might find. A nostalgic shirt or outfit? Maybe some cool jewelry or accessories? Maybe a plant for your home or office? Whatever you're doing this month, try and stop by and show love to a small business that's also supporting other small businesses within.

From the owner: Welcome to our charming vintage clothing store nestled just 5 minutes away from Downtown…read moreJacksonville. Step into a world of nostalgia and style as you explore our curated collection of T-shirts, blouses, dresses, jackets, and bottoms, each piece telling a story from the past. Indulge in a sensory journey with our diverse beverage offerings. Sip on an Iced Coffee, Matcha Latte or unwind with the soothing notes of Chai Tea. For a refreshing twist, enjoy our Iced Tea or the exotic flavors of Thai Tea. Discover a range of botanical beauties in our on-site greenhouse to bring nature's touch into your home. Looking for the perfect gift? Our store has you covered with an array of exquisite gift items that complement the charm of our vintage treasures and the vibrancy of our plant haven.

I find myself wandering into Midnight Sun every time I'm nearby. They have a nice selection of…read morecrystals in about 1/3 of the store (and a wide array of price points) while the rest of it features other metaphysical products plus jewelry, clothing, and associated "hippie"/boho odds and ends. Folks have been friendly whenever I've come in, and they really stood out when I brought my young niece in. She is in grade school, and we had a chat in advance about how it was an "eyes, not hands" store -- I kept her very close because I didn't want to be the person who lets a kid get rowdy around fragile items! My niece made great behavioral choices, and she picked out a pendant. The person behind the counter was so lovely with her and invited her to look at the color options for the necklace cord, which thrilled her! She wore her necklace proudly the rest of the day, and I think her first experience in a store like this being such a positive one will put her on the path of loving shiny rocks the way I do.

Midnight Sun is one of my favorite shops in Jacksonville. Every time I have gone in to purchase…read morejewelry and I have questions, the employees are so incredible and kind. The store is gorgeous and the selections of crystals, jewelry, clothing and other items is wonderful. The other day while going to another store in Five Points, I saw an employee from Midnight Sun cleaning up trash from Park Street. They not only cared for the space in front of the store, but also cleaned up trash from the front of other businesses along the street. That means so much to see employees who care about their neighbors and are a community partner. It is so appreciated.

Always a great visit and great service. Clearance items are always a must visit but always a…read moreselection of knick knacks too.

2026UPDATED: I'm years in- I've become a VERY loyal customer and have branched out from overalls-…read morewhich these overalls are HANDS DOWN my favorite overalls EVER. So many pockets, so comfy, stretchy, flattering and fun! Bras, underwear, pajamas- all fabulously fun prints and super comfy/cooling! I also LOVE the sweaters from the winter season- I bought a couple of them and I have several jackets. Quality products across the board. I will mention- they just redesigned the shorts overalls and the material is slightly different and they messed with the pockets- I hope they listen to their customer base and give back the original pockets and material, but they are still super cute! Overalls tend to run big, but the new design of short overalls are true to size.** Important info I went to a pottery convention earlier this year and Duluth Trading Co overalls were everywhere! I had forgotten about it until they popped up as an ad on my IG and I hadn't even thought about new overalls in months! But they had a great Mother's Day sale going and as a new customer- I got extra off. I ordered online and John mentioned he thought there was one up at River City Marketplace. Today (Mother's Day) we were headed to the National Cemetery to visit mom and stopped into the store and I snagged a couple pairs of overall shorts. I tried them on and found out that I am a smaller size than what I ordered online! Great problem to have- but when they come in the mail I can exchange them at the store. I got the same deal as online because I signed up for their text message program and got an additional 20% off on top of the sale prices- woohoo. And John and I both enjoyed the store as a whole. We were offered assistance numerous time by various staff and one associate made sure I knew about the text savings. Our location here in Jacksonville is the only location in Florida too! Based out of the midwest, they have a location map located at the back of the store. John even read a bit of their company history and compared it to the tv show Outdoor Man with Tim Allen. Good, solid, American company. I will be back and I will be shopping more ;) **2023 Update- I have shopped even more and even got John to buy a few things. I am absolutely in love with a skirt I bought here and floored that the size that fit was a 10! For those who know me, I'm down a few sizes- lol. Medium overalls already made me feel so good- which I wear often a LOVE!!! The staff is consistently wonderful too! Stop in and treat yourself.

Gunnel and her beautifully curated store, Edge City, are iconic when I think of Jax's Five Points…read more I have been visiting and shopping at Edge City for over two decades when I visit Jax from Atlanta. I absolutely adore this store and whenever I'm in the area I feel compelled to stop in and see Gunnel's latest picks for fashion trends. I always enjoy catching up and hearing how the store and its owner are doing. There are very few stores that are still around for this many decades in Five Points. But Edge City has been a staple for some 46 years!!! My partner (a DA alum) remembers shopping there in the early 90s and buying his Doc Martens there. Every time I go in I find at least one thing I have to have. I once bought a very nice, unique, leather laptop case there. I've bought so much jewelry, Betsy Johnson and Tarina Tarantino pieces, unique items and gifts, purses, hair accessories, clothes, and a ton of sunglasses. I am just so happy this store has remained open and it's owner is just as beautiful and unique as ever. Thank you, Gunnel, for your continued contributions to your surrounding community.

Fantastic service, unbelievably eclectic collection of clothing and jewelry. The owner is the most…read morewonderful person she will entertain you and you will love this store!

Beautiful store, stopped in with family not planning to get anything and left with my new favorite…read morepair of sunglasses

This is my all time favorite shop!! I live in Athens, GA and come down to visit JAX for…read morefamily/friends once to twice a year and it is a MUST for me to stop here!!! Literally not a time I haven't bought something...they always have the best clothes. The service is always amazing, the girls are so quick with helping. The quality of the clothes is top tear as well. Can't wait to come back and buy more for my next visit

I wanted to buy something in here because of how friendly & funny the staff was! Unfortunately I…read morewas on a budget and they didn't have exactly what I was looking for. If you need some beach gear & clothing this is the place for you.

Not your average beach store. Great selection, pleasant service and quality products…read more Definitely recommend.

This boutique is upscale but laid back at the same time. Such a treat to shop here!…read more I went on a Saturday and they were offering mimosas and pastries, yes please! The owners, like others have mentioned, are very professional and helpful. Lots to chose from, sweaters, date night dresses, scarves, jewelry, jeans and there is something for a low or high budget here but the quality is all top notch. The dressing rooms are like something out of a princess castle, long flowing curtains and full length mirrors, everything I tried on looked amazing! I will definitely return! (and I will dream of it until then ;))

This is a gorgeous little boutique. It offers beautiful accessories like jewelry, hats, shoes and…read morescents for the home. Great designers like Rachel Zoe! I was greeted upon arriving and felt like the staff was very helpful and not pushy at all. The clothing is really pretty and fresh. Having a nice place close to the ocean and restaurants of Neptune and Jax Beach is just perfect.

They have really cute clothes here. However I won't be going back. My 20 something cute…read moredaughter/daughter in law headed in here before me and we're met by excellent customer service. I, who planned on buying a whole lot more than them, was met with a look of "what are you doing here." No hello, no can I help you. I thought ok perhaps it was an off day? Nope ... I tried again months later and the same older lady (ironically my age!) again looked at me as if I was - some kind of shoplifter...? I'm not quite sure what her issue was. Perhaps I didn't "look" Ponte Vedra enough to actually even greet me. Really made me feel awful. What a shame because I like the store

Today, I visited the Lemon Twist for the first time in several years. They have really expanded…read moretheir product offerings. They have the requisite Lilly Pulitzer and Vera Bradley. They also carry Vineyard Vines. I was happy to see that they have quite a few Tracy Negosian dresses as well as a variety of other preppy/resort brands. They have a well edited accessory section, with selections from Angela Moore, A Tierney, Eliza B. and more. I had no idea that they carried all these brands, most of which I thought were only available via internet or in boutiques in larger cities. Well done, Lemon Twist. I wouldn't come here expecting any bargains, but for a preppy splurge in NE Florida, The Lemon Twist fits the bill!

This is quite an eye-catching boutique situated in the Palencia village shopping area. I stopped…read morebecause I got a text alert with 20% off of any one item. Their rewards program is quite good! This was my second time in. This boutique has names like Gorjana, Voluspa, Swell, Lilly Pulitzer, and Capri Blue. The store also has a small selection of cute clothing as well. I was able to get a large Volcano Capri Blue candle for a much better price than most Jacksonville retailers, especially with my 20% off coupon. It's nice to have a place to go for gifts or just to treat yourself without having to trek up to the St. Johns Town Center! Customer service is exemplary, and I always feel welcome when I'm there. The transaction process is also very quick and efficient with the iPad system. Great experience!

Very overpriced. Cute items and great gifts but pricey compared to other places. Workers are always…read morepleasant and helpful.