Awesome dealership and customer service! They go above and beyond for you and you never feel…read morepressured like you do at other dealers - they definitely put your wants and needs first! We will always check with them when we need a vehicle!!

From the owner: Premier Motors is a family owned and operated used car dealership where it is our goal to provide…read moreour customers with quality pre-owned vehicles at the lowest possible prices without compromising quality or customer service. Please browse our inventory and call or come by with any questions. We offer a wide variety of vehicles including many late model SUV's, Trucks and Imports. Unlike many independent dealers, each vehicle goes through a rigorous inspection process before being offered for sale. If you do not find the vehicle you desire, contact us and we will do our best to locate a specific vehicle for you.

Ralph the service porter is excellent. Friendly…read moreknowledgeable and professional. He quickly dealt with my issues and gathered additional information. We'll worth the drive down from Crestview to have issues dealt with.

My husband and I had a wonderful car buying experience with Gary Smith Honda in Fort Walton Beach…read more We were looking around for a vehicle to fit our growing family when we just thought to stop by some car lots to just peek around. We stopped at a few other dealerships in the area, didn't love the prices for what they were offering, and kept searching when we finally stopped at Honda. We came after hours so unfortunately no one was available to talk to us, but we still were able to look around at the vehicles they were selling. We stumbled on this 2022 Ram 1500 and were super interested since it'd fit our families needs and more. The price wasn't terrible for a full sized truck either which was also a plus. So, we head home, do some research, and set an appointment to test drive the truck. I was promptly reached out to after requesting the appointment where they confirmed my time. When we got to the dealership our salesman's, Johnny, was ready to greet us and had everything ready to go for us to test drive the vehicle. The test drive went great and Johnny asked us the usual questions about how we liked the truck and, of course, we loved it so we got to talking about purchasing. We've bought cars in the past so we were ready to have to haggle tooth and nail for what we wanted with the vehicle we were hoping to buy. However, were pleasantly surprised when our offer on the vehicle we wanted to purchase wasn't pushed back on and was quickly accepted. Johnny was very friendly and went over everything on the paperwork. He answered all of our questions and got us back to Ian the finance guy. Ian was also fantastic and was able to answer all the questions we had and they even got us a better APR than our bank was offering (which is great for these high percentage rates these days). Super great people and friendly service. I love that they're not the usual stiff dealership that doesn't want to haggle to get you a good deal.

Very nice staff was no pressure. Enjoyed working with them. Easy to deal with I found out that the…read moreinstrument panel was not lighting up after the deal and they still fixed it. Would definitely use them again

When buying a car for the first time most dealers where cold and don't answer the questions I have,…read morewhen looking for cars I found beach city motors not knowing much about buying a car Ben gave me all the information he had to make buying a car non stressful and easy, he even made sure I went through my bank to get the best financing I could get with no credit! When buying the vehicle Ben was super helpful and kind we where in and out within an hour a little bit later after buying the car it had a few problems that where not easily found when Ben found out he helped us find an amazing mechanic and he helped us through every process I highly recommend buying from Ben!!!

We had a wonderful buying experience. Brian Stevenson and Scott Baker were great. It was so…read morepainless when we purchased our '16 Honda CRV that I've recommended my dad buy his next Silverado (since he's the Chevy fan) from them. Go check them out if you're in the market for a vehicle. Very friendly staff!

Absolutely incompetent!! Take your vehicles anywhere else if you value your time and hard earned…read moremoney. Brett Cromer has no problem lying to you, all to make a quick buck doing absolutely nothing! It's a shame that a dealership hires such incompetent employees... neither Brett or the mechanics they hire know much of anything, so instead of fixing something they will just tell you to replace the entire thing, even though it's not needed. Brett gets triggered easily when you ask questions, because what he says makes zero sense and again, they didn't actually do anything at all and he still lied about it. He assured me he could properly diagnose exactly what the problem was but that was a blatant lie and he just wasted more of my money and valuable time, all because he's an incompetent and completely dishonest sales/service person. Don't trust him or anyone that works at this scam of a dealership. I get the scam is to call and immediately offer a trade in... before it's even checked in to be diagnosed, let alone fixed. When 2 transmission shops say it's not the transmission and that I will have the same problem with a faulty code even if I get a new one, why would I get a new transmission? Do you think they wouldn't do it because I assure you they were more than willing... but I'd still have the same problem. Brett's answer was to replace the transmission yet again, knowing it wouldn't fix my problem. Brett is a lying incompetent idiot! My opinion of course WHY NOT HIRE COMPETENT MECHANICS AND SERVICE WRITERS/SALES PEOPLE THAT ACTUALLY KNOW WHAT THEY ARE DOING AND TALKING ABOUT?? It's costing you a lot of business... WE see all the other horrible reviews left about your SCAM of a business!

Tried several Toyota dealerships in the area. Of these dealerships, they were the only dealership…read morewilling to work through the VA Automobile grant. It would have taken less time due to inconsistencies with what the VA instructions stated and what the VA rep actually wanted...but it all worked out. Now that they (FWB Toyota) know the process, I recommend any eligible vets doing the VA Auto grant (VA 4502) use these guys.

DO NOT GET MAINTENANCE DONE HERE!!!!! I had left a bad review on google 2 years ago on something…read morethat occurred the last time I gave Toyota business, and last year, they were doing a promotion and giving people free oil changes or tire rotations, which I received, so I thought like anyone "why not give them a chance, it's free anyways" well holy crap, I had my car checked 6 months after they changed my oil and they didn't tighten the thing right and it was leaking. Literally can not trust these people to do anything

I needed to purchase a vehicle and the one I specifically was looking to purchase was about a 7…read moreHour drive to this location... Called all week and spoke to two salesman's, the answering service, and some manager before Jeremiah- a sales guy, took me seriously... Finally on Saturday morning I was able to get confirmation on what I was trying to purchase... Believe it or not... I took an Uber and closed the transaction over the phone. That was nice... However, there was a specific amount on a $28,000 vehicle that I needed to be under monthly... In the length of the online contracts they didn't disclose to me the warranty that was an additional $2800... By the time I got there suddenly the $28,000 transaction after a 9500 down payment was a total of $27,500 if I recall correctly... !!! THIS HERE!!! I had a license plate that I was going to bring to put on the truck... They charged me full price for a registration an instead of transferring a tag, told me I was getting $400 back but instead sent me $78 check because they didn't swap but issued a new tag... I have yet to deposit check because I do not want to confirm anything binding by making this deposit. I hope the dealership reads this and offers to help fix at least the plate because I still don't know if the license plate I have is legal on my truck. Lastly, I haven't received the $2800 in return from the warranty that I canceled... I feel like they took advantage of my expedient transaction... Erick's decent and has been ahelpful and Jeremiah waited until we got there about 20 minutes after close. Kudos man I would haven been able to make the purchase of it wasn't for you! I'd hire you! Thanks man. Quite frankly I think this dealership's ridiculous and unless there's something specifically you want... Only Eric and Jeremiah were worth a lick. A lot of bs but at least it's not a lemon.

Me and my wife got a car in 2025 around winter time. Once when we found the car we wanted we went…read moreto finance through them. They ran our credit 15 times on different hard inquiries when it should have been one hard injuries throw different vendors I don't recommend this dealership.

Professional. Courteous. Caring. These are the words that come to mind when recommending Step One…read moreVolkswagen Fort Walton Beach. The team went above and beyond answering my questions and stayed late past closing as I bought my first car on the Emerald Coast. I couldn't have been happier with the service I received. BIG shoutout to Allison; you rock!!

DO NOT WASTE YOUR TIME WITH THIS DEALERSHIP -- ONE OF THE MOST UNPROFESSIONAL EXPERIENCES I HAVE…read moreEVER HAD If I could give this dealership zero stars, I absolutely would. I have never experienced this level of poor communication, disrespect, and unprofessional behavior from a dealership. My experience completely fell apart when the sale did not go through. Instead of communicating with us like professionals and simply letting us know what was happening, the salesperson, Chris, blocked both my number and my mom's number. Yes -- you read that correctly. Rather than picking up the phone, explaining the situation, or giving us any kind of update, we were simply blocked. That is an incredibly unprofessional way to treat people, regardless of whether a sale ultimately happens. The situation with Manager John Barker was even more frustrating. I was dealing with an issue involving my vehicle and was told to have it towed. John specifically told me that he would have my car towed somewhere else so it could be repaired. I trusted what I was being told and went through the trouble and expense of having my vehicle towed based on that conversation. Then, once the situation changed, John stopped answering the phone and stopped communicating. No explanation. No follow-up. No attempt to help resolve the situation. My mom even went to the dealership in person because we were trying to get some answers and figure out what was going on. Rather than coming outside and speaking with her directly, John didn't even come out to talk to her. At that point, it became very clear that we were not going to get the communication or assistance we had been promised. What bothers me the most is not simply that the sale fell through. Things happen, deals don't always work out, and that's understandable. What is completely unacceptable is how we were treated afterward. This entire experience was incredibly stressful, frustrating, and disappointing. A dealership should be able to handle a deal falling through with basic professionalism and respect. Blocking customers and avoiding communication is not how you treat people. I am extremely displeased with how this was handled from beginning to end. The lack of communication was unbelievable, and the way management handled the situation made an already frustrating experience significantly worse. I personally would not do business with this dealership again. The way this situation was handled left a terrible impression, and I would not want anyone else to go through the same frustration we experienced. Extremely unprofessional. Extremely disappointing. Absolutely unacceptable customer service.

Well, it's a Mercedes dealer. I own several Mercedes, one 20 years old, and a couple late model…read moreones. Generally, you're better off taking a Mercedes to a dealer, even though it's going to cost you. The services reps are generally very friendly here, but service is way overpriced. That's true at any dealer though. For example, a standard scheduled maintenance visit that's basically an oil change and some filter changes can be over $500. That's ridiculous. It ought to be around $150 - even $250-300 would be high but understandable at a dealer. And no, Mercedes owners don't have any more money or shouldn't expect to pay any more. A Mercedes SUV for example isn't any more expensive than an equivalent Tahoe.

Worst dealership imaginable!!!!! Specifically Thomas Cambell in the service department. Needed help…read moregetting locking lug nuts due to losing the lug nut key. Mercedes has a master key to remove them. They refused to help me. I am trading my Mercedes in on a new model, but it won't be with this dealership. Have had issues with them before on their pricing of services offered. If I could rate this place a 0, it would be too high! Run from this place as fast as you can!

Did well for my oil change…read more I've been to dealerships including Greenville, Sc (near the US HQ); Charlotte, NC; and Mountain View, Ca (probably one of the largest ones in the US. This was one of the only ones where things went smooth. The price for the oil change was actually not bad considering it's a dealer service department. They even gave me a reasonable price for a new oil plug (within a decent price from a reputable source). The workers here were also pretty chill

The employees at this establishment make themselves seem incompetent by not catering to the…read morecustomer which directly leads to decreased customer adherence. Need better customer service and communication overall.