Super cute Childrenswear Boutique Fashionable Designs and…read moreaffordable prices Matching accessories and shoes Perfect for birthday outfits and special occasion

From the owner: we specialize in special occasion childrenswear, stylish and unique outfitsread more

I love this shop! Joanna is very helpful and accommodating. I was looking for bathing suits for my…read moregranddaughter and they were still in boxes. Joanna opened and went through all the boxes while I waited, looking for the perfect bathing suits! I also picked up an adorable outfit for a baby shower. I always leave with more than I planned lol. Go here, you won't be disappointed! I highly recommend it!

From the owner: Joanna's Cuties offers beautiful and unique quality baby and children's clothing for everyday and…read morespecial occasions. We also carry shoes, toys, and accessories. Also, there is a section geared solely for the kids to stay occupied while the adults get to shop!

Such a cute little boutique with a ton of baby and toddler clothes! They had a ton of holiday items…read moreand toys too. The staff were super friendly and helpful, and the prices were good (with a sale section in the front). I was there over this past weekend to grab a few things and they wrapped everything up so nicely for me (including a gift). I'll definitely be back soon!

Great selection of high quality clothing for little ones. Also sell toys and accessories!…read more Service is top notch!!!

Cute, clean, well-organized baby and kids' clothing, toy and gear store…read more The items here are either gently used, overstock or discount. It's not as cheap as a consignment store, but I found the items here to be in better shape than straight-up "used." A booster seat I bought here used was $20, whereas it was for sale new on Amazon for about $25. Not the best deal, so definitely know what you're looking for and what you're willing to spend before you go. I also found a great Halloween costume and a few toys and barely worn shoes. As in most places, the selection of boys' clothing leaves much to be desired. But if you're looking for cute girls' clothing and accessories or you need to stock up on infant or new-baby items, this is a good place to go. A wonderful middle ground between consignment shops and overpriced boutiques! And the owner is super nice and helpful.

Very nice service, good selection, friendly staff, nice clean atmosphere. Friendly sales associates.read more

We stopped by with our 3 kids 3 under 3 due to seeing some gorgeous clothing in the window. We…read moreplanned to scope out some of the clothes and didn't plan to stay long and if anything buy a dress or two for our daughter. The woman at the register was incredibly sweet, however a couple minutes after we entered, another woman came into the store. Im not sure what the woman's name was, but she was an employee. We got there about 10 minutes before closing although we were unaware of that until the other employee brought it up. We apologized & responded by saying we were just trying to get an idea of what the store had and didn't plan on staying past closing. The woman responded with "well some of us have places to be & lives to live". She came off as very rude, despite the other employee insisting to her that she would be fine alone, and that she could leave early. We got there at about 5:20, and the door was not locked, nor did the register woman mention she had an issue at all. My husband went back inside after loading our kids up to explain to the nicer woman, how off putting the other had been, and that it's deterring us as new customers to come back. He went back to iterate that behaving that way was just very rude of her, and we also wanted to ensure that she wasn't the owner of the store. 1 star off for that woman, 4 stars that maybe could become 5 depending on our next visit which will hopefully be a better one. I don't know if she was having a bad day, or an emergency, but we did not appreciate her demeanor towards us, especially in the presence of our children. The only reason we are going to give this place another shot, is due to the woman at the register who was both apologetic & sympathetic on behalf of her coworker. 05/19/2026

Not nice people, difficult to do business with. Dishonest. Disingenuous. Full of baloney. Avoid.read more

What a great store I shop there all the time for my baby presents great buys and selection. Always…read moreexcellent customer service

What a cute store! I was so pleasantly surprised by this shop. Cute choices for babies and children…read moreand excelled customer service. What a gift to have in our little town! Thank you! I'll be back again.

Such a great little store! I purchased my daughter's communion dress there and they had so many…read moredifferent styles and price points- something for everyone! My daughter tried dresses on twice and the customer service was excellent- my daughter felt like a princess as she tried on multiple dresses. We never felt rushed and it was a special experience for her. I highly recommend them! Thank you Cuties!!

Super nice, super expensive baby and kids' clothing…read more We went here before baby was born (and a few times since) and spent way too much on clothes our son will wear for about two minutes total. It's hard to find cute boys' clothes that aren't sports-themed or obnoxious (or both), and this place has a good selection of adorable stuff. They also have a lot of accessories, blankets, burp cloths, toys, bibs, diaper bags and nursery decor. I remember seeing a few strollers here, too, but they were way too rich for my blood. I find that high-end baby clothing boutiques tend to stock the things grandparents like to buy for their grandbabies. Most parents wouldn't dress their own kids in such impractical, overpriced finery. ...But that's not the case at Charlotte West -- their clothing is edgy, cool and stuff you won't find at big box stores. Which is great, but OW, my wallet. The people who work here ignore me every time I go in, until I walk up to the cash register. I would love for one of them to offer to help me sometime, but I guess it's not worth it to them unless I'm dropping a grand on a stroller. (Last time I was there, they were busy with a woman who had a registry.) I'll keep going back, but I'm finding I spend less and less each time.

It's super hard to find chic baby clothes. Yes, the clothes are a little pricey but I am totally…read morewilling to pay for elegant baby clothes. Love this store. Great finds every time.

Second time I have been in this store and I always find something I like. They're a little prices…read morebut the clothes are cute. They have jewerly and cute little things for the little princess in your life. The people in the store are always so pleasant and always talk to us when we go in there. They have infant clothes up to 18 months or so in the front. The back contains bigger boy clothes and girl clothes. Some items are shore outfits (which of course I got my little man two things). They also have books, stuffed animals and other things for your kids. Will always stop in this store when I'm in Surf City..

One of my go too outlets -- decent amount of stores & sales whenever I do go! It definitely gets…read morebusy & recommend going early to beat the rush

The outlets are a nice place to walk. Covered awnings in the winter protects from rain and snow,…read morein summer from the heat. Nice place to walk around and get some good bargains. Starbucks is there for a rest stop and coffee. Must remember that the clothes are outlet items.Different from full price stores. Parking is good. Most stores open at 10.