Ehh...I don't think I would recommend this as a 'must do.' It's about a 20 minute walk from Bournville station so take this as an opportunity to 'workout' and burn some calories before and after visiting. The highlight was getting 4 'free' chocolate bars. They could do better with managing groups. I got stuck behind a few massive school groups that made the experience take longer than it should have. For example, I skipped the chocolate 'writing' section due to the massive school group ahead of me. Other things to mention: The 3D show was weird, not educational, with very poor graphics. The shooting ride had potential, it was pretty short and again not very educational. The best part was getting free candy at the end. read more

Cadbury Crème Egg: This is the king of the Easter crème eggs. If you can't already tell, this is by far the best crème egg in my opinion. For most of my life the eggs were wrapped in a colorful blue, green, and red wrapping. All strangely not Easter colors. More recently the switch was made from blue to purple. Admittedly, purple is an Easter color, but I still mourn for the blue. Unlike some of the other filled eggs, this one isn't simply a 2D egg shape, but an actual chocolate egg. Biting into it you'll notice right away that the chocolate shell is thicker than its competitors. Although this egg has the potential to be messy, the thicker shell helps to prevent mess if eaten carefully. You could completely eliminate the chance of mess by applying the team big bite philosophy and popping the entire egg in your mouth. The inner crème is thick, paste-like and can be a little runny. There is a pink/orange tinge to it, which I'm told represents the "yolk" (personally I think they should make it more yellow). The crème is of course super sweet and tasty enough that I could slurp it up all Easter morning (which comes with the ineluctable consequence of a sugar rush). Cadbury's crème egg is one of my favorite Easter candies and easily Doughboy approved My Cadbury Egg Rankings: 1.Crème Egg 2.Chocolate Crème Egg 3.Caramel Egg doughboy_food_reviews read more

See all

Compared to Hershey's World in Hershey, PA, this place is a thousand times better. Cadbury world is amazing! They gave me a tote bag filled with four full sized Cadbury bars. The photos for purchasing as a memory was very cheap. I loved that you learned so much history. The chocolate tasting experience was awesome. My favorite part was drawing with chocolate and the 4D film. Of course the store was massive and the prices were cheap. Definitely was a dream come true. Highly recommend if you're a huge fan of Cadbury. read more

See all

This place is a dream - have been planning my London trip around my visit to here! Recommend bringing kids over the age of 4 here, toddlers definitely would not have patience for some of the things (theaters, discussions, etc.). Cafe: offers afternoon tea and some quick lunch items, nothing remarkable. Chocolate store: amazing, the price point was WELL BELOW what I paid in the US. Has all Cadbury products under the sun, even saw brownie mix! The tasting offer is pretty nice, you get an option of two toppings. You get to temper chocolate and write with it. Definitely make a day trip out of it if you're visiting from London. read more

See all

Cadbury World is Charlie and the Chocolate Factory come to life -- in all the decadence and bizarreness! When you arrive, you're handed three massive chocolate bars. You then begin your journey in the Aztec forests to learn about the origins of cocoa. Afterwards, listen to a play about Mr. Cadbury founding his chocolate shop, watch videos of their chocolate manufacturing process and learn about chocolate food science, write your name in chocolate, learn about the Cadbury "girls" who lived and worked at the factory in the past, and (most strangely!) ride on a car through "Chucklebean land" filled with creepy anthropomorphic cacao nibs with disturbing smiles and laughs. There's a big gift shop and a dingy cafeteria if you want to shop or eat some more. Then outdoors, there are some additional areas you can visit: a playground, a museum about Bourneville and the history of Cadbury in the city, and a "4D adventure" movie-like experience where you reunite with the "chucklebeans" and go on a romping journey through their fantastical world. Overall a fun, bizarre, novel new adventure. And that's worth a visit in my opinion! read more

See all

I can tell this is for 5 or younger children ; my 9 year old couldn't fine a ounce of enjoyment out of this place.Overpriced everything everywhere.I can tell the staff enjoy working and entertaining kids.However they are not really kids but toddlers.In some areas it can get a bit loud.Once again the food is just normal Cadbury products but overpriced. read more

We thoroughly enjoyed our trip to Cadbury World. The kids were so excited to be visiting a real chocolate factory. It was even more exciting to experience the new Cadbury Chocolate Quest Ride. Read our full review here https://www.attractionsnearme.co.uk/reviews/cadbury-world-review/ read more

See all

I remember seeing Cadbury World on one of those Facebook videos a few years ago. It looked like a real life Charlie and the Chocolate Factory. So I marked it down as one the places I'd want to go to if/when I visited the UK. Fast forward to 2017 to my first visit to the UK, and my friends and I specifically made Cadbury one of the stops on our trip. We found out about their BOGO Thursday deal, which if you call ahead and book your tickets for a Thursday after 1 pm, the tickets were BOGO free. It worked out perfectly because there were four of us. According to the person who took my ticket order, we would just miss all of the school kids, which was not true AT ALL. Every where we turned, there were hoards and hoard of school kids. But I'm not really complaining about this, since I pretty much expected it either way. I guess I was just a little disappointed that you don't actually get to see the factory line making chocolate (ever since they were bought by Mondelez). Cadbury is pretty just a self-tour museum of the history of their chocolate. I definitely wouldn't recommend going out of the way to visit (like we had with our 2-hour total trek), but if you're in the area, it might be worth checking out. read more

Cadbury World - Chocolatiers & Shops Near Me - Birmingham, XGL

See all

Fantastic place, amazing cream tea and experience day! Staff are very friendly and go above and beyond to make your experience memorable Definitely worth a visit read more

Great place to visit. Fun for both adults and children alike. Really interesting history and facts about Cadbury's chocolate making. Cool tour experience seeing how the chocolate is made with tasting along the way. Easy parking at location, and fantastic shop at the end. Loved it! read more

See all

A great place for kids...... of a certain age only. If they are toddlers, they won't have the patience to sit through any of the "theater" presentations that are part of the tour nor will they want to queue for the 4D movie at the end. With that out of the way, they should enjoy all the chocolate you get at the beginning and during the tour, not to mention the great Cadbury gift shop at the end. If you're like me and you come here expecting Willy Wonka's Chocolate Factory... don't. There is no chocolate river, everything you see isn't edible, there is no tour guide aka Willy, and most importantly - there is no factory! The factory is offsite and any "factory" you see here is all for entertainment purposes. It's a great place to come by to learn about the origins and history of Cadbury (if you have a desire for that knowledge), get tons of "free" chocolate (you pay for it via your admission price, I'm sure), and have cool souvenirs to purchase. There's also an outdoor playground which all the kids love. read more

AKA: Cadbury World. I don't know how I learned of Cadbury World, but somehow I did. I was in England for holiday, and my friend's parents had never been either! We ventured to Birmingham and went on the tour. There was a cute ride you go through and they take your photo (for purchase, of course). They also feed you chocolate at every turn, it seems (which, I am OK with!). haha. It was so interesting to learn the history of Cadbury and the different confectionery processes. I am not sure if the taste will change since they were bought out (I heard?) - but I would definitely go again! Check it out - it's great for kids, and for adults!!! And the store has EVERY.CHOCOLATE.IMAGINABLE. Yummy. read more

See all

Cadbury world is a great place to visit for all the familly. The prices are average and if you root about enough on the net im sure you will find a discount - especially on the 'London Midland' train site where they have a combined rail and entrance ticket proving to be good value. A word of warning though Cadbury world is a 15 minute walk from the station however it is not unpleasant. When you have got your ticket and started, you will be given a couple of bars of chocolate, then go through the exhibition of the Cocoa bean, then you walk a bit more into a room where they tell you what happens to the beans and make sure you sit on the front row ;) Then as you walk through theres different sections which I dont want to ruin for you, but at the end theres a huge Cadburys shop which sells everything. Outside make sure you have your ticket handy to enter 'Essence' where you watch a small movie in cool visual effects then enter a room where you will get given a small cup of warm melted chocolate and they will add anything from shortcake bits to popcorn. I would not recommend the cafe as its overpriced and not nice. Overall great for tourists and for most of the day, however Cadbury world itself would not fill a day for people travelling long distances. read more

See all

We visited this attraction on Good Friday 2010, so as you can appreciate it was quite busy and damp weather. Unfortunately we were unable to book online as we had some discount vouchers and therefore has 2 hours to kill before we could enter the exhibition as "Pre-Pay" tickets obviously take priority. As far as the tour goes its not fantastic by a long shot, but informative it certainly is. Remember this is not Willy Wonkers chocolate factory! During the visit each member of the party had the following free chocolate: Warm Liquid Dairy Milk Chocolate In Pot Covering A Topping Of Our Choice. A Curly Wurly A Bag of Chocolate Buttons A Dairy Milk Bar and a Creme Egg Which I am sure you will agree is enough chocolate for anyone in one day, especially with Easter Eggs in two days time! So when people say you don't get enough chocolate I don't know what they expect in honesty. It is a good, informative day out for everyone, I would suggest searching for online discount vouchers as with any attraction these days, try and get there early of course. The chocolate in the Gift Shop it very cheap in comparison to the shops, around 60% (40% off) of I will add, so be sure to stock up if there is an important occasion coming up. Remember it's Chocolate! Everyone loves Chocolate! read more

Cadbury World - Chocolatiers & Shops Near Me - Birmingham, XGL

Having spent my childhood about a mile away from Cadbury World you can imagine I've been here a few times. About 10. It's come a long way from my first childhood school trip to now. Firstly, as some of the other reviewers have noted - book in advance! You can book online or at reception. You can also visit the playground, Bournville Experience, the shop and the cafe without a ticket. The attraction itself is mostly centred around children but I still have fun even though I'm rapidly approaching 30. With lots of themed areas around the history of Bournville, how they turn cocoa beans into heaven and that kind of stuff. Lots of it is interactive and fun. There is loads of parking and it's free. It's also has good public transport links being right next to the 11 bus route and Bournville train station. The play area has recently been rebuilt and if I had been wearing more appropriate shoes I would have been in there climbing on everything. There is a cafe and a food stall by the play area with lots of seating, but it isn't cheap. £8 for a slice of pizza, a can of pop and chips is a tad expensive. The shop is full of touristy nicknacks and lots of chocolate. It is a little bit cheaper than it would be in a supermarket but not by much unless you find the secret room. Now the secret room is in the shop but in a different room, in there you can find the stuff they are trying to sell off. I managed to get 10 Curly Wurly's for £1.50 and 15 Fudge's for £2. Bargain. Opening times do vary throughout the year, so check online first and they do extra events around Christmas and Easter. I went to a Christmas event a few years ago and got a free advent calendar, more chocolate and a present from Santa. I was a very happy adult. read more

You will probably be in a chocolate coma by the end of your visit to Cadbury World, but what's wrong with that, amiright? Also, although it's geared towards kids and families, you can totally be a kid at heart and go - as long as you like chocolate! My main recommendation: book online before you go! You book specific dates/times so it doesn't get too crowded, and by the time I arrived on a rainy Saturday morning, they had already sold out for the day. Thankfully I had checked the website and seen that I needed to pre-book, so when I arrived a bit early I chowed on a massive chunk of crunchy-chocolate-marshmallow-concoction from the cafe while waiting for my turn. The guided experience you go through is a solid hour and a half to two hours long and a mix of historical museum-like exhibits, holographic video presentations (the latest in high-tech museum technology, of course), a glimpse of part of the factory (which was not working the day I was there, but still interesting), hands-on games and activities, a chocolate-making demonstration by hand, and my favourite part: a ride in a little car through a colourful world of cocoa beans and music. I tried to tell you I'm a kid at heart... They give you four candy bars included in the tour as well as a little cup of liquid chocolate with toppings! I expected a lot more out of the shop, but you can get some good prices on Cadbury brand chocolate stuff, and their cafe has decent food, though less chocolate than I expected - I had curry and strawberry milk after my tour. Totally normal combination. All in all, this was a fun day out for this chocolate lover who found herself in Birmingham one day! read more

Great for kids, I used to come to this place as a kid, and although there are some fun elements, on the whole the experience has sadly declined. There are now large areas of the tour where you are just walking down newly designed corridors, designed to stop you seeing the inner workings of the factory as you once did. The rides are a nice, if not amazing, edition, and on the whole they've implemented new technology here well, with some great show elements. You'll get plenty of chocolate, but be prepared to queue for an hour if you want to see the 4d experience outside, which was very disappointing. They had all the technology, but nothing to show for it. Also, avoid the cafe at all costs, it's over priced and grotty and the staff are rude. I think this whole are and the shop really need an upgrade! read more

Yes, we still take university students to Cadbury World. It is one of their favourites! they get to be kids again and of course you get to eat chocolate. What's not to love about that?! If you are booking a group, super easy! Book ahead to get your date and then two days ahead of your visit just confirm you numbers with them (great if you have people who cannot make up their mind) and you're all set! The courier and the driver get free tickets and a free meal voucher. No I didn't have time to use mine because I was wandering the factory and then buying up the store. The staff at Cadbury are absolutely lovely! Great customer service! As far as chocolate samples, we had minis of some of their products: Curly Wurlies, Buttons, Dairy Milk in a couple of places on the tour and then... because they were in the middle of marketing their Spots and Stripes bar, they were handing out full sized bars of the Spots and Stripes! Delicious! There is the Aztec Rainforest where you can learn about the history of chocolate, the Cadabra Cocoa Bean ride (slow cute little ride), there is the marketing and product history of Cadbury, some kind of movie presentation, the Bourneville Experience, Essence where you can get liquid chocolate with some toppings... or plain if you are a purist like me. The store... amazing! I loaded up on presents for my family and Christmas... also getting myself some Curly Wurlies and Bourneville Dark Chocolate. After you exit the main exhibit and make your way to the back of the building, the Bourneville Experience and Essence are there along with a playground for children, picnic benches if you are bringing your own lunch or wanting to snack on your chocolate. There is a little hut selling hot drinks, I can't remember if they sell snacks or meals... So while I really enjoyed it, here is why I didn't give it five stars: 1) There seems to trouble managing the traffic flow of guests. The first was in the Aztec Rainforest. The second was trying to get into the theatre/seating area for a presentation that you cannot bypass. Standing there, just missing out on the previous showing is a bit miserable as it starts to fill up and there is nothing more to look at because you have see it all. 2) In part of that theatre/presentation thingy... there is a part that scares the crap out of everyone and while us older kids just laugh at the fact that we may have been scared for something so ridiculous, the little kids freak out and there is lots of crying. Come on Cadbury, don't scare the little kids. They just want chocolate. 3) I wanted to see the factory running. Basically you just have to be lucky to hit the factory at a time when it is running. Lame. Really lame. I may be the only person, but I enjoy watching the chocolate bars on a line speeding through various points, getting wrapped and boxed... and whatever else. Instead, I just saw boxes and boxes... and more boxes. And that was a decent portion of the tour... walking by dead machines with boxes covering up some of the production areas... so it is a narrow walk way with boxes on the right and a window on the left. Other than that, if you are worried about going as an adult... don't, there are lots of people there without little children... or shame for that matter ;) read more

I'm not giving it a 1 because I don't want to be a grump, but seriously? Save your money. We had the 2-for-1 voucher for Purple Thursdays, which means it was about £15 for two of us. I would have been even more annoyed if I'd paid full price -- so make sure you get a voucher of some kind to visit. Oh, but you can't book for the 2-for-1 online; you can only call the Cadbury number...which they charge you for. Of course. We'd heard that you get lots of free chocolate! Free chocolate around every corner! Hooray! Yeah. No. You get a small cup of liquid chocolate, with one addition (rice krispies, marshmallows, etc. -- but just one!), and then a Curly Wurly and a Crunchie bar. So...I'm sorry, but that doesn't classify as a lot of chocolate to me. The packaging plant was closed, and you have to sit through a bunch of Cadbury propaganda videos. Really. I kept rolling my eyes -- we get it, Cadbury is great. There's an extremely lame ride that desperately needs updating...and that's it. There were a couple of places to have your picture taken on a green screen, but then of course you have to pay a ridiculous amount to get prints. The biggest Cadbury shop in the world was an extreme disappointment, and was barely cheaper than regular retail. Would I go back? Uh, no. Honestly, I don't think I would go back even if it were free. My husband and I thought that we would find the experience funny later, but instead I just want my money back. Go to the Black Country Living Museum for the same price if you want to visit a great Birmingham-area attraction. read more

My boyfriend and I took his two young children (3 &5 ) on a Thursday in March. I knew that it wouldn't be like something out of Willy Wonka, but it was far more elaborate than I had anticipated. The factory tour was a bit like something designed by Disney Imagineers, with interactive elements, live actors, theaters with motion seats and even a dark ride. There was plenty of education slickly hidden under the fun. We spent about three hours in total at the factory, including letting the kids lose on the playground. I was surprised at how much free chocolate they gave away, three full size bars each, which we added to the basket full of Cadbury merchandise that we purchased in the store. The kids were a little bored during the movie about George Cadbury, which only lasted about fifteen minutes. However, other than that, they very much enjoyed themselves. I definitely would recommend this attraction! One tip- book ahead online. We didn't and due to their timed entry (which is great, we were able to enjoy the tour without a huge crowd) we had to wait over an hour before we could enter. This gave us time to see The Bournville Experience and do the playground, but it still would have been nice to go on it. I can imagine that during peak times, prebooking is a necessity! read more

I've been to a fair few food and drink inspired theme parks in my time. One of my all time favourites was Coca-Cola Land in Atlanta, GA. One of the greatest UK brands of all time has a chocolate inspired theme park, it is called Cadbury World and I would like to recommend to locals that they don't miss it. Cadbury World beats Coca-Cola Land hands down. In the heart of Bourneville lies Cadbury HQ and adjoining the factory is Cadbury World, "Where Chocolate Comes to Life!" Cadbury World has 14 attractions to make the most out of your 15 Pounds entry (for adults) for kids you will pay 10.75. I really enjoyed watching how my favourite brand of chocolate is made and packaged. The World's Biggest Cadbury Shop made my trip complete. I was in awe at the varieties and discounts on offer. I bought a bag of chocolate and took it home immediately afterwards to gorge to my hearts content. read more

We were only in the city for two days and went here. The tour was disappointing and cafe even more so. The cafe was basically a grade school cafeteria with food under warmers.. We took a 20 min cab ride to get there and were disappointed we didn't eat at the hotel. The tour needs to be upgraded and factory portion was a complete disappointment. The workers were cleaning the floors.. So at least we know it's clean. The best part of the tour was receiving the chocolate at the beginning. I give the Curly Wurlys five stars. read more

Cadbury World - Chocolatiers & Shops Near Me - Birmingham, XGL

Oh no! What a disappointment. T'was my own fault for getting myself so giddily excited I'm sure. But it just didn't live up to my expectations. Ok so it was never going to be 'Charlie and the Chocolate Factory' but it would have helped to have seen some chocolate getting made or even have a guide to talk about what we where seeing. All we saw where the boxes. They do have a lady right at the end making 'hand-made' chocolates, but horror of horrors due to 'health and safety' you're not allowed to eat them - they have to go in the BIN!!! Gorgeous yummy chocolate in the BIN!!! It is excellent for Children though, we took about 9 with us and they LOVED it - all the interactive stuff was great, and one girl even declared it as 'the best day of her life'. But hey this is me reviewing it not her! lol - I'm so sorry Cadbury's but it just wasn't good enough and was very expensive. read more

I went to Cadbury World ten years ago, and then again this year, and it hadn't changed all that much. However, for a chocaholic like myself, it was still absolutely great. Don't eat before you go in, as you may start feeling a bit sick. The smell of melted chocolate permeates the whole of the site, delicious at first but a little bit of an endurance test after a while. The main tour is a typical interactive museum experience, starting with the original discovery/invention of chocolate by the Incas (complete with waxwork models of tribesmen etc.), moving on to a Victorian street scene with mock frontages of the first Cadbury's shop, then on into the present day with more high-tech displays that kids can push lots of buttons on, rooms full of the history of Cadbury's TV advertising, all that kind of thing. It can take quite a while to get round and it justifies the ticket price. Then there's are peripheral buildings, including the 'museum' room, which is a much more traditional museum layout with old Cadbury's posters and papers in glass cabinets etc. I found this pretty interesting, though kids wouldn't. The shop, ten years ago, was amazing- it stocked hundreds of Cadbury's products at very low prices. You could buy huge bags of seconds (very slightly deformed chocolate) for a couple of pounds. On my last visit the prices had gone up and were now more comparable to supermarket prices, but after going round the tour you'll still be wanting to take a big bag full of the stuff home with you. If you go at certain off-peak times then you might be lucky enough to get a pass into the staff shop. It's a little bit of a walk round the corner. They stock a lot of Cadburys stuff and also goods from other British foodmakers in some sort of food-share scheme, and the prices are absolutely amazing- most of it costs well under half what you'd expect to pay for it in Tesco. If you get the pass for this place, definitely check it out. read more

What is good for the goose is good for the gander: Not So! Neither goose nor gander could fail to notice the abject desolation that is Chocolates World. The false cobbled streets hark back to an era where plague was the main worry of the (wo)man on the street. Forget gas bills this was flavour country! Is it any wonder that this once choco-centric country has now taken to more fulfilling hobies such as coal sucking or the ponytail joust? Chocolates are old hat! We toured and we toured and nor a drop of sweet brown heaven touched my lips (my hipflask was empty)! But a real highlight of the day was a chance meeting with the Caramel Bunny who is doing very well for herself working for Deborah Meadon and Freddo the Frog who's strange hands (4 fingers on the outside of the pack and 5 on the bar itself.go ahead! Check.) have left him a crippling alcoholic. What is it that makes a man churn intestinally? Cadbury Land. A treat for the all? Not so. I am an Alan Teasmaid and a thankyou-er. Thank You. read more

An enjoyable day out for a group of people but I wouldn't recommend it for small children as there isn't much for them to do although there is plenty interactive elements for older children (and adults!) There is an interesting range of displays from (if it is operating) the packaging plant through to the history of the factory and how it established itself and the surrounding village of Bournville. However, it is quite expensive to get in, and you don't really make your money back in chocolate. Would recommend but suggest only go once, not really a repeat visit kind of place! read more

If you like chocolate (and really, who doesn't?) then Cadbury World is a fun place to visit. The tour round the visitor centre is quite varied - you get a good overall view of the history of chocolate itself as well as the history of Cadburys. For some of the exhibition you just walk round at your own pace, but there are also elements with little movies and interactive games, so there is plenty to keep you amused. And then of course there are several points where someone will hand you free chocolate, those are usually the best bits! I do think the tour gets a little bit repetitive at times - by the end of the afternoon I could have recited the whole history of Cadbury's backwards! And as others have said, the entry price is a bit expensive. Don't expect to spend the whole day there either, it will only take a couple of hours to see the whole thing. There are good play facilities outside for the younger kiddies, and a lovely gift shop filled with Cadbury souvenirs, and of course more chocolate! read more

I've been to Cadbury World so many times in the last ten years, and have really seen the place evolve. My last visit was about three months ago, and I had a fantastic time - it makes you wish you were a kid again! The free chocolate handouts are worth the visit themselves! There's plenty to do here for younger visitors to enjoy, and although the Factory tour probably won't enthuse children too much, it is interesting to see how it all comes together. The entrance fee wasn't particularly cheap, but that's to be expected at a place like this, and they have made it much more worth the money than it used to be! The final destination is a Cadbury Factory shop where you can part with even more money if you so wish, and there is also a cafe. The Cadbury Factory is in Bourneville, about 15 minutes outside of Birmingham city centre. Public transport is quite good to the factory, but there is also a big car park. Bourneville itself is quite worth looking around as well, as the village is full of history! read more

Slightly disappointing for me, however my grandson, 9, enjoyed it. Too much reading for children and not enough actual seeing. The reason for the free 4/5 bars of chocolate I'm sure is because the production line is now moved, so you can't see that. The 3D show was excellent, the Cadabra ride was ok. The cafe was poor, average food and quite expensive. All the staff, with the exception of the man in the cafe, were all very friendly and helpful, nothing was too much trouble. read more

Cadbury World - Rear view from the play area - Chocolatiers & Shops Near Me - Birmingham, XGL

See all

If you like chocolate you'll love this. We had a very enjoyable time at cadburys world. The kids had a great time. The smell of chocolate was quite intense but great at the same time.It is adviseable to book otherwise you could experience a long wait. I dont think you could spend a whole day there though but defintaly a few hours. Plenty of car parking spaces, also very wheelchair and pushchair friendly. The adventure playground at the back near the Bourneville area is brilliant. read more

Anyone would enjoy this, even my boyfriend who doesnt like chocolate had an enjoyable day!! From the jungle, history and (use loosly) rides. To personally playing with the chocolate. Fun, factual and who wouldnt enjoy been giving different sorts of choc as you go around!! Don't miss the outside building too where you get to create your own or the shop selling all the goodies! read more

I think cadbury world is a great day ou for all the family and i also belive its educational to children to see how things are done. you get free tasters on the tour which i think is a nice gesture. I think anyone who visits this place will have a nice day out and its something for all the family read more

I visited Cadbury World on a college trip. I thought it was a worth a visit to epxperience the place. It is pricey to get in and in all honesty probably a little too overly priced for what you actually receive. It is fascinating seeing how Cadbury's chocolate is made an sampling some of the products. If I remember correctly I think you do get a few freebies but its limited. Definitely great for chocolate lovers and kids to go at least once. I enjoyed it but I think they could do more with the place. read more

A fun day for all the family, although is a little expensive. You get chocolate bars handed out to you as you go around and get to taste fresh melted chocolate and have a go at icing your name in chocolate and other fun tasks. New bit added called essence, where you get to add something new to a pot of choccie. Cafe a little overpriced for what they offer. read more

I can only remember going to the factory when I was around 8 years old, but that is probably the best time to enjoy it. There is loads to see and take in, the tour is geared towards children any way. The thing that always sticks in my mind is going round the original Bournville factory where it all started. It actually felt like I went back 100 years to another era. The best thing about the experience is being able to try little bits of chocolate on your way around. I think the tour left me with a lasting impression and an addiction to Bournville dark chocolate. read more

Much better as a child but still quite expensive for what you get. It's mostly a fun way to learn about the factory, not a tour of it. I almost certainly wouldn't recommend it for adults but it can be worth taking the kids if you can get cheaper tickets. read more

Cadbury's World? that's a bit far fetched should really have been called Cadbury's experience, or Cadbury's Tour Huge let down frankly. Just under £15 per adult. Lots of rooms you go in to following cold looking, dull factory corridors, that are just rooms with sound and images of the history of cadbury, then other cadbury related things in other rooms. Could see alot of families with small children struggling to keep their kids interested/quiet and from crying. I don't think most people expected to be sat or stood listening to info videos for half of their visit. Some of the info info was interesting and told me things I didn't know but there were too many of them and went on for too long. We are at CADBURY.. we want to see chocolate being made! ;-) It felt like these theatre room stop offs where there to fill out a visit and make you feel you stayed longer.. without them you'd be in and out in an hour. Not money well spent! When arriving we found the main queuing area to be chaotic and ill managed. having already phone booked tickets we went to the pre booked queue, which still was slow and one person on the kiosk, god help people in the normal queues. Got our tickets and went to another chaotic queue for our booked time, we were given a crunchie and a curly wurly each.. as was everyone.. so now we know the cheapest chocolate Cadburys make ;-) There is a 'green screen' you can have a picture taken in that they put inside an easter egg or what ever choc related image.. its just sitting there in the middle of a corridor, no purpose other than to get you to buy a photo. down another stark cold corridor to see the production room.. which is you walking down the same corridor but can look through thick see through walls to see a lone production belt with 2 people with dairy milk running down the conveyor. Apparently they do different choc bars on different days and that day was diary milk so you get a small bar of that when you enter the production area. next we get to a small area where you can write your name in choc hmmm well its a small piping bag with liquid warm choc in it that you can write on the work counter, then immediately they scrape it off. what fun you are given a thimble pot of warm liquid choc ( to make you feel you are being given treats?) then you walk past a show case of things they can make from chocolate for you to buy from them. After this you wait in a huge queue to go on the Cadabra 'ride' no one tells you you can skip this and leave to go on if you have no kids with you the ride is a little car you sit in and takes you round some twists slowly with lots of cocoa beans dressed up and in various acts.. fishing etc on the way.. good for 5 years old's. At the end of the ride your picture is taken! yet another excuse for a photo to pay for. For fun we went to get the photo (£5) and the quality was bloody awful.! You go Alton towers and you see the quality of the photos, these photos are misty looking and grainy. ridiculous. Of course you have been sent round several 'shops' during your visit to buy merchandise , expensive gifts and chocolate that's no cheaper than in the shops, in fact can be bought cheaper in some shops.. hardly a bargain .. Cadbury's have this choc for pennies and don't have to pay the shipping fees to send it out to shops but still charge normal prices.. cheek. ok the big.. the finalle' .. Essence.. make your own dream chocolate.. this is situated outside in the kids play area, you queue again and wait for your amazing choc experience, and are led in to another film area You could almost hear peoples sighs. Then they open the magic doors to choc heaven .. AND its a small white room with a counter a man tells you you can have ONE choice of something (biscuit/rice crispies/marshmellows etc ) .. only one family member can go and order all the choices then you get a little carton of the same liquid choc with your chosen extra at the bottom then the door opens too.. ANOTHER SHOP! erm hardly the choc of your dreams experience everyone expected! Kids play park was packed and people hogged the air-hockey table and subbuteo table.. felt as erratic as the queues at the start! It all felt like 'buy, buy , buy' and a total rip off. boring in places, cold and sparse in areas, ridiculous in others This is a farce Cadbury's.. get your team of people together and re-think this whole thing! either make it better / more worth the cash or you will never have return visitors and will fast get bad reviews. would not recommend to adults alone or to families with kids, we heard many many people complaining and the majority cant be wrong.. a few freebie choc bars does not make people happy Cadbury. The only decent thing there was the actual Diary Milk advert drumming ape I can feel it coming in the air tonight that sits behind glass and plays every 5 mins or so that's who gets my 1 star, not the actual place. read more

Expensive for what you get. Would like to know if exhibits are not open before we pay. Supposed to take three hours to go through, but with nothing operational it went by really fast. Call and ask before booking. Book early as this place fills up fast. read more

Visiting Cadbury World as an adult is brilliant. I'd worried before my last visit that it would have lost some of its magic and that they might have stopped giving out such generous free samples. Thankfully, it was still suitably magical and the free samples were in abundance. Some things hadn't changed since I was a kid - there's still the Aztec rainforest and the Victorian Street. There are plenty of new editions, like the hilarious Cadabra ride where you sit in a little car and ride around a world populated by weird animatronic cocoa beans. You get to see the chocolate being made and packaged, before venturing into the new advertising themed area and the Purple Planet interactive zone. Essence is the latest attraction, though I found it a bit on the lamezoid side - even though it involved getting a cup of liquid chocolate loaded with sweeties. As always, you exit through the gift shop, which claims to be the "world's biggest". Cadbury World is a great fun day out for young and old alike. Tickets are 2 for 1 on Thursdays (must be booked in advance by calling 0844 8807667) and booking tickets in advance online can mean decent savings. read more

This is basically Willy Wonker's chocolate factory, and perfectly satisfies the fantasies of any child (and chocolate-loving adult!). Abundant free samples amidst the ever-present and ever-delicious smell of melted chocolate. It's also a very interesting an educational visit being able to see the production process and learn about the history of chocolate etc. There's also an interactive area where you can do things like measure your weight in Fudge bars (if they still have those?) read more