I have been coming to this little gift shop for many years, to find little nick nacks as gifts I…read moregive to friends and my clients. The owner has always been nice and if I pay cash, she gives me a bit of a deal in appreciation of me being a regular customer. I like to get small, reasonable mementos here, from small Chinese coins, figurines, to nice little wall hangings and luxurious Pashmina and Cashmere Shawls/Scarfs. Although her selection is eclectic and not the largest, and the presentation in this small space is lacking, She always has some of the best prices of like items in other Tourist Trap stores on the main drag on Grant Avenue. Check it out and give it a try!

There are several reasons why I would do business again with this establishment but none other than…read moreAngel!!! Angel is an amazing asset to this establishment and I sincerely hope he is recognized by the owner himself! for his top notch customer service skills. I can tell that Angel is a genuinely kind and caring individual. I called in from my home town of Los Angeles and spoke with Angel, inquired if they had a specific kind of cowrie which he shared with me that they did. I asked him if he could send me a photo of the shells he had and he did that along with a video. I asked him multiple questions and he was patient, friendly and knowledgeable. He was kind enough to check and see if they had any additional cowries at the warehouse. This gentleman is one of the friendliest associates anywhere I have dealt with in a long time!!! I would like management to contact me to ensure that Angel's hard work and genuine demeanor is recognized and appreciated! Thank you Angel and The Shell Cellar. Looking forward to purchasing so much more from you.

Quick take: a lot of cute souvenirs…read more This shop has a lot of cute souvenirs. I recommend stopping by here if you want something cute.

I have stopped by this shop on multiple visits to San Francisco. They have a great selection of…read moreapparel, souveneirs and personalized items! When I was here last year, I bought some super cute dog magnets for a friend, as they had both of her dogs' names available and I could not resist. The times I have visited, there has only been one clerk working and she has been very nice. I have never felt pressured while checking out all of the items they have available. We stopped by on our most recent visit (September 2026) and thought that there was so much to choose from! The shop is located on the second floor at Pier 39. If you are looking for trinkets to take home after a trip to the City, I recommend stopping by!

I keep hearing the term the Bay thrown around and it's understandable if you have to tell your…read morefriend or family member that you live in the San Francisco Bay area when you live in Burlingame or Pinole. It makes it appear San Francisco is this big city when in reality there are less than 1 million people. Also gets confusing when they think you are saying you are from the Bay but are not from San Francisco. Being born and raised in San Francisco there are a few things the city has that no other city has in the world. Only in San Francisco has Coit Tower , Golden Gate Park, Dolores Park, Mission District Burrito, and great Cioppino. There is a place to show off you arrived in the city and its Only in San Francisco at Pier 39. Inside Only in San Francisco you will see all things San Francisco. You will see hoodies and bucket hats which displays San Francisco. They also have mugs and bags along with keychains and magnets which says San Francisco. It seems like tourist like wearing gear that says San Francisco more than locals ( locals like wearing ironic symbols and logos of SF with nicknames of San Francisco). Remember this place it's not called Only in Frisco or Only in San Fran ( don't start another social media debate about the city name)it's called " Only in San Francisco " Only in San Francisco is located San Francisco not "The Bay" it's located across from the San Francisco "Hard Rock Cafe" next to the big Christmas tree "display" I take no short cuts so it's Only in San Francisco "every day all day" Only in San Francisco is the store "name " but some "claim "The Bay but don't live in San Francisco and it's not the "same " because living in San Francisco is different than living in Pinole, Corte Madera, or "Burlingame"

I wandered into this little boutique while my brother was getting his eyebrows threaded next door,…read moreand somehow walked out with one of my favorite memories. The moment I stepped inside, I felt the magic of the place. I'd never seen a shop like this with every piece feeling like it had a soul. I collect artistic cards, so of course I gravitated straight toward the displays and picked one out. Important detail: I hate carrying purses. So my cards and cash live chaotically in my pockets. Reckless? Yes. Will do ? Also yes. So when I go to pull out my debit card, my ID shot out like it had somewhere better to be and slipped perfectly under this massive bookcase. I knelt down to assess the situation--an inch-wide slot leading into a dark abyss. Purse: 1. Me: 0. I briefly told the employee what happened explaining why I was all of a sudden on all fours face to face with the ground, completely expecting maybe a shrug. But Instead, he immediately started removing items, trying to shift the entire bookcase, going above and beyond to retrieve my ID. But it was quickly apparent the it was mission impossible to which I fully accepted. But his pure kindness and concern really touched me and we just quickly started talking about the story behind the boutique. Amazing story, and I ended up buying a handmade cup after the fact. And I'd love to say their kindness inspired me to buy a cup, but let's be honest: I bought it because I felt guilty. (...Though I had been eyeing it before my ID made its dramatic escape so I really did want it). Now that cup sits on my bookcase, and every time I see it, I think of how what could've been a gloomy experience turned into one of my sweetest little memories. And yes, I know I'm making this sound more dramatic than it probably was. But 1) you'd remember this shop too if you stepped foot inside, and 2) I do have a history of unintentionally disturbing the peace in small shops, to which my guilt makes it mandatory to make a purchase, only for those "guilt purchases" to become some of my most treasured things.

I loved this store! I always usually walk by it since it's centrally located on Union, but I…read morefinally decided to stop in. It's a tiny place but there's a lot of beautiful handmade items in there! They have a wide variety of gifts including paintings, ceramics, clothes, ornaments, jewelry, note cards, and more. Everything is made by folks with developmental disabilities and they have little write-ups about the artists featured. I wasn't planning on getting anything but I ended up walking out with a bowl and notecards for myself and a little baby onesie for my friend's baby. The store attendant was super sweet and helpful in explaining more about the products and the artists.

They have a Tote Bag with a cable car drawing on it that my wife likes very much, but since it is a…read morepopular one, it often sells out. On this day, we were walking around the neighborhood and decided to check whether they had it in stock. While my wife walked over to check the bags, I walked around the store to see what they had. As I learned very quickly, they have many cute San Francisco-centric items that make a good choice for visitors who want to pick up a gift for family and friends at home. Some examples are tote bags (of course!), T-Shirts, pens, cups, mugs, pins, stickers, cute magnets, and many more. The store is not large, but it is well organized and clean despite being busy. The associates were smiling and eager to help. My wife was happy to learn that they had the bag she wanted, and the young lady at the counter was kind enough to get her one from the back that had not been handled by too many people. Their prices are not low, but they are not higher than one would expect for a location in one of the city's most visited areas, Pier 39.

Super Bowl 60 Edition: It seems there are so many places to…read moregrab a souvenir so you can take back home which have something San Francisco on it . It also seems like most of the items are similar to each other and look identical. This makes shopping more based on which is cheaper for the same goods you can get from another tourist trap souvenir store nearby. There is a place in the middle of Pier 39 where you can get some unique San Francisco souvenirs and related items . It's also has other fun novelty's and it's called LOLA. Some who aren't sports fans may not want the $150 Super Bowl hoodie at the mobile NFL merchandise store at Fisherman's Wharf and want something which says San Francisco and not to be the $10 hoodies at Hoodies a block away. Inside LOLA you will see shirts and tote bags which pays homage to San Francisco. They have more creative styles for anyone who is visiting San Francisco. You want to bring back stylish items from San Francisco as gifts and LOLA is the place to get them. Even San Francisco natives are proud to wear the items at LOLA . Some people in San Francisco don't want to look like they stepped out of a tourist trap with that with SF and cable car generic logo shirt. LOLA is a good place to shop for everyone. This is not the only store in San Francisco they have "another" and Lola in Tagalog means "grandmother" this is the store you can buy gifts for your family and for Valentines your significant "other" Looking for tourist San Francisco clothing you can see the same thing and feel the "fatigue" but San Francisco is an original city and a city of "intrigue" it is own city and county like the NFL which is in its own "league "

I had a great experience at this souvenir store. The owner or single employee at the store was very…read morehelpful and friendly. The store was clean and well organized, and it was surprisingly cozy for a small store. There were both trendy items and souvenirs being sold for a reasonable price given the area. Overall, I think it is a great souvenir store.

Want to get a gift or souvenir that says San Francisco on it like a T-shirt for someone you know…read morewho happens to cheer against all the San Francisco sports teams? There are a few options available and one place where people from all around the country and around the world come get their San Francisco related gifts it's The Wharf Store. Inside the Wharf Store you will find T-Shirts with some cheesy and interesting slogans and hooded sweaters with San Francisco spelled out across the chest area with different style of fonts along with the different designs of Golden Gate Bridge and cables cars. There is something for everyone inside if you're looking for that mug for mom and dad and the toy for the kids. There is the bottle opener keychain for the beer and also cups with San Francisco printed on the outside. I was trying to find the flag for the city of San Francisco but no cigar ( I bet you half of San Francisco couldn't describe the flag of the City of San Francisco). Come here for what it's worth at The Wharf Store. Come get your SF tourist trap "souvenir " like a bottle opener that's says San Francisco to open your "beer" this store is located in the Wharf a few blocks from the "Pier" so come get your SF logo fleece jacket and other tourist trap "gear" Meet people from around the world like the French tourists who "appear" in San Francisco in the Summer in the month of August every "year"there is also the only San Francisco In- N- Out Burgers to get animal style across the street which is very "near" so come enjoy the San Francisco Tourist Trap vibe and the fun "atmosphere "

Went in there to buy some souvenirs and the small Asian lady…read more(I can say that because I'm Asian) was so rude. She followed me around the store and made me pull out my receipt to prove I bought clothes in another store that I brought in (bagged) age also followed my fourteen year old daughter around and told us next time we can't bring bags in from Other stores. I'm so confused. She was so rude.

Not bad, good selection of fun and SF magnets. The prices are reasonable for being in a tourist…read morearea. Lots of great items for kids and gifts for friends.

We get a magnet for every place we travel together. We saw a few small souvenir shops and glad we…read morepassed them to find this store! Had every magnet you could think of. We bought our San Francisco magnet from here and happy with our pic