After ordering breakfast for the first time at this Burger King through the Burger King app and being extremely satisfied with it, I decided to order breakfast again today there. After all, I had visited it in person before, and had seen its clean and beautiful environment and dealt with their excellent customer service. But this time I was somewhat disappointed.
I have been very impressed with the approach that the President of Burger King has taken lately. Burger King President Tom Curtis is using a direct-feedback approach by sharing his phone number with customers, leading to new in-store changes, such as the "Your Way Champion" role, the "Whopper Guarantee," and a focus on *order accuracy."
Tom Curtis shared his personal phone number (305) 874-0520 for customers to call or text with direct feedback and complaints. The New Way Champion is a new visible manager-level role dedicated to greeting guests, checking order accuracy, and fixing problems on the spot. And the Whopper Guarantee, which is a promise to provide a free Whopper on a future visit if the current one is not made correctly or to expectation.
Burger King used to be my favorite fast food restaurant when I was a kid because they delivered and earned my trust. But through the years many of the restaurants have been skimping on the amount of ingredients they put inside the Whopper, the freshness of their products such as their burger buns or freshly made fries, and in their lack of exceptional customer service.
Today's breakfast was comfortably ordered through my Burger King app from home and I received 2x Crowns for being my Birthday month. I ordered the Breakfast Duo Combo of a Sausage, Egg, & Cheese Biscuit and a Medium Vanilla Iced Coffee. I also added an order of Medium Hash Browns. All items to be delivered at my home address very efficiently by the DoorDasher Bryan and I received text messages keeping me informed of the progress of the delivery.
The ordered items arrived well packaged in a bag which was placed inside a BK shopping bag with my beverage being held by a drink carrier also inside. The shopping bag was completely sealed on top. The Iced Coffee and straw arrived in perfect condition and tasted very good. The biscuit breakfast sandwich also came very well prepared and warm. But the hash browns were not hot and crispy like the last time I ordered them. They were cold and not fresh. Also, no utensils nor napkins were included with my order.
So I called the President of Burger King and left him a voice mail of the incident with the address of the Burger King. Then I noticed that the app had a section to Submit Feedback. I clicked the Submit Feedback button and a text from the Burger King Digital Assistant came up guiding me to my order and what my problem was. The hash browns were not fresh nor hot and crispy. Then the BK Digital Assistant came up with a digital resolution which I accepted. It was a $5 digital discount coupon which would be downloaded to my app to use next time I ordered. If I hadn't accepted, I would have had the option of talking with a live customer service representative as well.
At the end of the ordeal, I felt satisfied and though it was somewhat inconvenient, it gained my trust with this company and renewed the loyalty that I had as a kid, because I knew that at Burger King the customer rules once again, and is King. read more