Took my daughter here to celebrate her 4th birthday. Turns out it's a kiosk rather than a full blown store but it was just the same as the brick and mortar ones I remember. There was plenty of staff to help us, probably four or five employees. There were different stations where you build your bear, stuff him, give him a heart, pick out clothes and get a birth certificate. The staff was really friendly and full of zest entertaining the kids as they selected all their personal touches for their bears. On your birthday, you can get a cute basic teddy bear and only pay your age! Genius! It definitely can add up with al the extras like clothes and shoes and accessories, but they do have some good deals on the bears. The kids love it. In addition to bears, they have other types of stuffed animals like cats, dogs, and characters like Paw Patrol, all the Disney characters, sports, Star Wars, Harry Potter, the list is endless! read more