We had a terrific experience with Juan Salas when selling our home in Aromas. We had met him at a…read moreneighbor's open house a couple years back and had saved his card. Very glad we did. Friendly, professional and guided us throughout the process. Juan went the extra mile to make sure our home and we were well represented. He made a stressful process as painless as possible. Highly recommend!

If you are in the market to sell your home, buy a home or perhaps both, you will want to make sure…read morethat you have the very best real estate agent who has your best interest and keeps that best interest in mind. Let's be honest there will always be stressful parts to the real estate process, therefore, you will want to find that agent who will make you laugh when you feel like crying, who will never stop working and tells you the truth; even if it is not the news that you want to hear. The agent who has all of these qualities and more is Juan Salas. He worked around the clock for us by showing us homes that were just listed, drawing up the necessary paperwork and to answer any questions and concerns we had. He is a great communicator and incredibly patient. He is knowledgeable about the market and has strong negotiation skills. Juan understood our specific needs and did not stop working until he sold our house and found us our new perfect home. One of Mr. Juan's best qualities is his honesty. For example, he told us the price point that would attract the most interest and potential buyers when listing our home. He explained why that was the best price to list our home by showing recent comparables and knowing the current market trends. Juan is completely transparent throughout the entire process. He wants you to have all of the information about your perspective new home. Juan has certain procedures and strategies to obtain this information whether it be through ordering inspections or making phone calls to various entities, in order to make you feel completely comfortable and confident in your transactions. Juan has incredible drive and motivation to work tirelessly until the deal is completed.

In June 2025, my sister and I made the decision to sell the rental property we jointly owned. Since…read morewe had never sold a home before, we were on unfamiliar territory. We interviewed four different realtors, and honestly, they all appeared to be trustworthy and knowledgeable individuals who could guide us through the sales process. After narrowing down our choices to two realtors, we requested proposals for selling our house from each of them. These proposals included information about the costs of necessary repairs and upgrades as well as estimated selling prices. During the interviews, it became evident that we were entering a buyers' market, which may limit our ability to achieve the desired selling price. In the end we chose Kaelin. Her proposal kept us within our budget for repairs and upgrades, and she was confident that she could sell the home for its fair market value. Our other 'finalist' was not so positive on achieving those goals. One of the daunting aspects of preparing to sell a home is finding reliable and trustworthy contractors to undertake the necessary work to prepare the property. Once you have these contractors, you need to ensure they begin work as soon as possible. Additionally, you must closely monitor the progress of the work to ensure it is completed on time and in the manner you desire. This becomes particularly difficult for owners selling a home that is located far from their primary residence, making it challenging to meet with contractors and monitor the progress. Kaelin truly shines in this role. She already knew the contractors we needed and managed to get them to provide us with quotes. Once approved, she swiftly put them on the job and ensured timely completion of the work. Initially, the ambitious goals we set together at the project's beginning seemed a bit too demanding, but we managed to meet them. When a buyer wanted to make an offer before the house went on the market, she made sure it was a strong and compelling offer that aligned with the high end of the sales price range she had specified in her original proposal. She also didn't hesitate to incur the cost of staging the property (she pays for this), as this demonstrated our readiness to proceed with other offers if theirs wasn't satisfactory. Long story short, she made it happen. We ended up putting in less money than we planned in repairs and upgrades and sold the property right at the high end of what she said she could do. We found Kaelin very easy (even fun) to work with over the 2.5-3 month timeframe as we went from planning and starting repairs & upgrades to closing escrow.

Kaelin is an outstanding real estate agent. She knows the market and can guide you in what to do…read moreand what not to do in preparing your house for sale. I can't speak highly enough of her integrity and doing whatever needs to be done to sell your home. In our case, we were not able to do the upgrades, as we had left the area. Kaelin jumped in and lined up contractors, supervised their work, and beautifully staged out home. She was always present at the Open Houses, followed up on leads, regularly communicated, and kept our best interests foremost in her thought and actions. I highly recommend her and her team. They kept us appraised the dates for the work, Open Houses, and any bills. Simply a wonderful, warm, and engaging agent with a dynamic team who will work with and for you!

I am submitting this review on behalf of my mother, who was Lauren's client…read more "I first heard about Lauren Spencer from my daughter when she sold her house in Santa Cruz. Lauren was the agent representing the buyer, and my daughter was so impressed with her professionalism that she recommended her to me when it was time for me to move. Lauren and her associate represented me when I was looking for a home closer to my daughter. They paid attention to what I was looking for and were patient and sensitive to my needs as I looked at many properties. They gave knowledgeable and honest advice about making an offer and guided me through the process of escrow and closing. I really got to know Lauren well when she represented me as the seller of my mountain home of 40 years. She knew exactly what upgrades were needed in order to maximize its sale potential. I invested in her expert advice as she brought in high quality professionals from her many local contacts to transform its dated interior into something more modern that would appeal to today's buyers. She has an extensive marketing program, using a crew of excellent stagers, photographers, and multimedia advertisers. Not only did I get an excellent price for my home, but I have the satisfaction of knowing that I was represented by someone of the highest integrity and decency. Lauren is an exceptional realtor and a wonderful person. I highly recommend her to anyone looking to buy or sell a home."

Lauren's calm and expertise helped guide my Mom through the sale of our family home. She was…read morepatient and kind throughout the whole process, and above all, professional. Lauren gave advice on prepping the home for sale, but she was also a great listener, making sure my mom felt ready and prepared throughout. We are thankful to have worked with Lauren and her team.

From start to finish, Gina and everyone at GRO were fantastic! We needed a house that would be big…read moreenough to accommodate a family but stay strictly within our budget. With her patient guidance, Gina helped us navigate the housing market in Santa Cruz, and after a few *fun* offer adventures, we landed a fantastic house for our growing family. Even after the closing date, she and her team have been extremely helpful, connecting us to local contractors and providing guidance to us as new home owners. Thank you Gina!

I just finished buying a home with the awesome Gina Odom. From the very beginning she asked…read morepertinent questions to make sure she understood my needs. She was thorough and thoughtful throughout the entire process. She made great recommendations yet it was always driven to meet my needs. If you want a knowledgeable and seasoned professional...... Gina is that and more. She and her team were kind and generous every time we spoke or met. I highly recommend you give her a call.

Strock Real Estate was a breath of fresh air. Off the mark, Ben Strock and partner Shawndy Linquist…read morewere prepared professionals and remarkable, caring people. Their breadth and depth in real estate is truly impressive and their evaluation of our home was spot on. Ben and Shawndy really listened to us--our financial goals, our budget for home repairs and our wish to retain the charm of our older home. We've bought and sold a few houses, and no real estate company in our experience (or that of our friends) has the degree of understanding about moving as Strock Realty. They know it's hard. Supporting the seller and making relationships with them is built into their mission and structure. How many times did they ask us 'How can we help you?" I lost track. Ben and Shawndy offer competent workers, handy persons, design service and so much support. Their marketing services use state of the art tech and their long experience in the community made us feel tremendously at ease with the showings and confident about selling. When we moved out of state and left the house in their hands, Ben and Shawndy sent us weekly updates, answered our many questions, and gave us well-informed, professional recommendations. And, when the house was in contract, that long distance process, ending in closing, was quite smooth. We are in awe of Strock Real Estate's success and vision as a full service agency, and the amazing people who make that happen. Thank you, thank you, Ben and Shawndy.

The best realtor I have ever worked with. He's fantastic and has a wonderful team as well. They…read moreturned our college student rental into a gorgeous coastal gem in a matter of hours. They went above and beyond marketing it, and we received multiple offers above asking price within a day of it listing. Highly recommend.

Realator went on vacation in the middle of a deal, he did not hand off the deal to anyone else,…read morethis delayed the closing 2 weeks which put his clients deposit at risk, and cost the sellers thousands of dollars, very unprofessional, do not trust your livelihood with this conpany.

From the owner: Fair Deal Real Estate Inc. is a full service, fair commission real estate company that combines a…read moredistinct understanding of buyer representation, and listing property needs with expertise in marketing, experienced negotiating and exceptional client care. We have over twenty years of experience, family owned and operated. The corporate office is located in the Monterey Bay in Watsonville, CA and offers services throughout California.

Kristin Wilson provided exceptional services to get us into our dream home. We recommend her…read morehighly for anyone looking to get into a high quality home. We came with a long list of desired criteria for a home and wow, did Kristin deliver! She pointed us towards Woods Cove, which was a neighborhood we had never considered. We benefited from her decades of experience in Santa Cruz county, calm and professional demeanor, and spot on guidance and negotiation skills. She has an eye for detail and brings both a savvy and respectful approach working with people to win the game. There was never any doubt that Kristin was looking out for our best interest and committed to finding the right home for us. She is patient, artful, and builds high trust relationships with her clients to deliver exceptional services. We are incredibly happy with both our home buying experience and home.

From the owner: We are committed to helping people no matter where they are in their stage of real estate needs…read more From potential buyers to real estate investors, we can assist you in your process. We have over 45 years of experience and a broad knowledge base to meet your specific goals.

In early 2025, I decided to start looking to purchase my first home. I started my homebuying…read morejourney with a real estate agent who did not seem to care about what i was looking for and I quickly gave up. Later in the year, I reached out to Erika and I instantly felt like I was with somebody who really wanted to help me find my home. She also introduced me to a loan agent who helped guide me through the qualification process all the way through to the purchase of my home. Erika is patient and understanding. When we were looking at houses together, she pointed out things to look for, whether good or bad. It was a learning experience and I'm glad I went through it with somebody like Erika. If I ever buy or sell, I hope I will be able to work with her again. I would recommend her to anybody who is buying or selling their home. I've been in my house for over 6 months now and I'm still so happy. I'm so appreciative of Erika.

My husband and I were first time homebuyers, looking to stay in Santa Cruz. Erika is incredible…read more Her market knowledge and negotiation skills helped us find the right home at the right price! She is patient, always available to answer questions, and guided us through every step of the process. We had a complicated sale, and Erika navigated the challenges masterfully! We couldn't be happier with the outcome. We sealed the deal, and purchased our first home earlier this month, and yes, in Santa Cruz!Just in time for the holidays! Thank you, Erika! My family is forever grateful.

When we started looking for a property in Aptos a year ago, we went to Yelp to find realtors that…read morewere familiar with the local market. Mike Bloch's reviews were great, so we contacted him. He stood out for his knowledge of the Santa Cruz market and his personality and positive, open attitude. We decided to work with him, and he and his team delivered. Within a few months, we found a property we liked, so we decided to make an offer. Even though our offer was good, the seller decided to take a different offer (the house was a duplex, half of it occupied). We continued to monitor the market with Mike's help. We narrow down our search to a very specific, relatively small neighborhood close to the beach. It took us several months, but we finally found a great property, made an offer, and we got the house! Thank you, Mike for your patience and for guidance throughout the entire process! :-) :-) :-) :-) Sincerely, The four of us

This is my second time using Mike Bloch's services. First time was like 15 years ago. So many…read morepositive things to say. First, off, we had been looking for a new house for a few year, and he was always so patient with us and never got any pressure. He is down-to-earth, very honest, straight-forward, great communicator, and just a super great guy. He did such a great job marketing our house to be sold and advising me on how to fix it up to sell quickly and for the right price. What a great partner. Thanks Mike.