I purchased from this shop while vacationing at the beach. I went back to our beach house and…read morenoticed the pair of earrings I purchased had a broken latch. I went in the next day to return and it was not the same nice lady at the counter who assisted me. I had the wrong receipt in the bag so she would not allow me to exchange. She was very annoyed. As many cameras as you have in this shop you can see I purchased the earrings the previous day. I will not be purchasing from this store again. My family and I can spend our money at other stores.

Mermaid Cove Boutique is an absolute delight. I don't normally go into beach shops to avoid the…read moretypical tourist merchandise, overpriced flip flops, shells, magnets, tees, rafts, etc. However, Mermaid Cove is a totally different experience. It is a treasure trove of upscale beach decor, women's clothing, accessories and gifts. The shop is bright and cheery and merchandised spectacularly. Your eyes can't take it all in and you feel the need to explore every nook and cranny of this boutique. There are many areas within this shop for jewelry, handbags, shoes, dish towels, beach tees, clothing, soaps, hand creams, placards and signs and so much more. I personally bought really cute sneakers, a soft Ocean Isle Beach sweatshirt and a bright fuchsia top. There were other things I wanted, but I just had to stop myself. The Mermaid Cove Boutique was so much that I was getting carried away. It's such a happy place. Go see for yourself. There are two other Mermaid Cove Boutiques. Check out their other stores in Oak Island and Surf City. Enjoy!

Stay away from this place! It has a ton of clothing and items you want to buy! I have a whole new…read morewardrobe of stylish comfy clothes that I probably will live in for a bit. (Great purchases). I bought some nice gifts for friends. My friends saw what I bought and made me bring them there. I bought more! Apparently I have to take more people there today. Scary good.

Super special store. Great selection and unique finds!!! Very friendly service. Check it out!read more

saw this store on Facebook and decided to stop with a friend while at oib! The lady greeted us and…read moretold us what was on sale. She was very attentive to us and very friendly. This shop had a lot of beautiful clothes and interesting gifts! I will back! She even offered to ship Anything to us if we saw something on facebook we wanted.

I thought she had amazing things before she opened the store but now she has a little bit of…read moreEVERYTHING. From customized gifts to clothing and jewelry-everything she has is super cute and of great quality. She customizes super quick as well. I love shopping here and I LOVE getting gifts bought at Classy but Sassy!!

Plastic saran wrap toilet paper rolls for $1.50 and Walmart equate brand Band-Aids for $.97 selling…read morefor $350

After a lengthy conversation with an employee about recommendations on beach tents that were easy…read moreto assemble and held up well in the wind we ended up buying a Neso Grande from beach mart. We appreciated the UV protection it offered as well as our main reason for the purchase was to provide our young daughter some shade. We took it to the beach hours after purchasing only to realize that it was impossible to assemble, even with multiple people assisting, and that the wind appeared to be too much for the poles and sand bags, to handle. We attempted to take it back and were refused a refund by the employee(s) then the owner as they stayed it has "already been on the beach." My husband questioned "how are were supposed to know that it didn't work like we were led to believe had we not taken it to the beach?" but the manager stood firm. Now here we are at the beach, 171 dollars later with a tent we can't utilize. I would expect more from a self proclaimed family owned business. Would not recommend!

The store itself is cute, offers a lot of different items but is garnered only towards elderly…read morewomen. Everything in there is extremely overpriced-- I found several items in there that I'd bought before at Marshall's for $15 and they'd priced them at over $90. They also only tend to carry bigger sizes, so if you're anything from a 00-6 they won't have your size. But to finalize my point, and the real reason I felt driven to write this review was the astonishingly subpar & disrespectful customer service. Five of us women walked into the store & were greeted with only a cold stare by the two employees working. No smile, no hello, nothing. As the youngest of the group, I guess I wasn't dressed to their standards (modest sweater, jeans) because the entire time they watched my every move as if I were a juvenile delinquent & was going to steal something. As if there was anything in there worth stealing. Anytime I walked into a part of the store that wasn't visible by the front counter one of them followed behind me and just watched; only me & none of the other (older) women I was with. My mother & grandmother tried to ask questions and seek assistance with some clothing items & were rudely dismissed. Workers also didn't allow us to use our homeowners discount, despite showing proof. Highly discourage anyone from shopping here, I'd recommend trying Island Breeze or J. Huffman both in Sunset Beach and both are highly skilled in customer service and satisfaction.

Such a great store with the cutest clothes in the area! Superior service, and quaint southern…read morecharm. 43 years this business has been here! I've always enjoyed shopping there, and will continue to do so in the future!

I love Island Breeze although I have not been there for 4-5 years. At that time, they had really…read morecute and unique items. They have more than just clothing - unique gift items, too.

Most amazing boutique. The staff goes above and beyond to assist each client. They will learn your…read moretaste and provide you with beautiful outfits. They follow up and provide top notch service.

This is a beautiful store if looking for Wicker and other…read moreitems such as lamps, rugs and nautical items. It is a bit pricey but the quality of the furniture stands out. The staff is nice and helpful too. They have a good variety and nice selections of colors and styles to fit anyone's taste.

Turn key - delivered and set up outdoor furniture. Perfect for beach rentals. Fast and friendly…read moreservice. Great selection of outdoor furniture

Lighthouse Gifts is the only place on the causeway to get the coveted Holden Beach Turtle Watch…read moreshirts, available in either short or long-sleeves, with sizes up to 3X. My recommendation - check out this place in the offseason while they're still open. The shop itself is quite cozy, and beach apparel and accessories fill every nook and cranny. If the small parking lot looks full, be prepared for a cramped interior and long lines at the register. Service is efficient and helpful, which moves that register line along quickly. If you're visiting, this is a great spot to support local business, and score a 2022 Kemp's Ridley turtle watch shirt.

Cute gift shop where you can get the Holden Beach Turtle Watch shirts, as well as pretty much…read moreanything else you're looking for in the way of souvenirs, towels, HB shirts, and gifts. The person working there was very friendly and took a couple of minutes to get to know me as I was paying--such southern hospitality! We'll definitely stop in when we're back next year!

The Southern Charm Company is a little gem of a store located in a repurposed house just off Main…read moreSt. in Shallotte. Just like its name, it's a charming store with a wide variety of women's clothing, and home decor items, including farmhouse chic, beachy, and traditional. Staff are attentive and welcoming but not intrusive. The displays are enchanting, often renewed, and I love to visit just to relax and explore what they are selling. It's a tranquil place and I always find something special there. Their selection of artificial flowers are excellent quality and look amazingly real. I kept having to touch them to confirm they weren't! I learned that the staff will also create custom arrangements or wreaths by request. Their clothing is "boutique" style, and fairly priced. I was pleased to see they have a wide variety of sizes and unlike similar stores (ex., J Huffman) they have a good selection of plus sizes too. if you're looking for cute decor or unique women's clothing, stop by The Southern Charm Company.

Cool and overcast in Myrtle beach so I decided on a road trip and stumbled on the adorable store!…read more Great decor....lots of upscale choices. Cute and unique womens clothing, shoes and jewelry....also some clothes and gifts for babies and children. Thoroughly charming....found a few treasures to bring home!