Specialties
We have been fitting women in bras since 1999, so trust the owner, Jeanne Emory, aka The Original Genie, and her team of Fit Experts to help you look and feel fabulous.
We carry the largest inventory in the greater New Orleans and Baton Rouge areas. Matching bra and panty sets, pajamas and loungewear, bridal and sexy lingerie, and year-round swimsuits and resort wear. Many of our bras and bra sized swimsuits are available in band sizes from 28-56 and cups in UK sizes A-KK. All the best products have been curated for YOU from from all over the globe in every size available.
Our bras are priced for every budget, from value priced to the ultimate in luxury, and every brand worth wearing in between. Petite size brands like The Little Bra Company, and plus size brands like Elomi, Goddess and Sculptress, too!
Sexy, everyday t-shirt bras, wireless and comfort bras, strapless, sports bras, even perfectly fitted nursing bras, most available with matching panties.
We are your one stop shop for intimates and lingerie and carry the best brands of shapewear so you look smooth in every outfit!
Year-round swim: Discover how flattering a bra-sized swimsuit will look on you, and what a difference it makes in your poolside confidence. Look great underneath and at the beach! Book your personal bra fitting or just stop by, fitters are on staff every day to help you look and feel your most beautiful.
History
Established in 2005.
Frustrated that women were not fit properly due to the poor department store size range available, Jeanne Emory opened the doors of what was then her "by appointment only" bra fitting business, Hooked On You in 2005, determined to carry ALL the sizes available by the best bra manufacturers in the world. Her excellent reputation as a fitter and small business owner took the town by storm, and since so many clients were referring to her as The Bra Genie, she changed the name to Bra Genie. The business grew too large to run from home and was moved to a 1500 sq. ft. storefront in Mandeville in November of 2008, then grew even more, and added another 2000 sq. feet in April of 2012, for a total of 3,500 sq. feet of fitting bliss. The Baton Rouge location opened in May 2015 and the Metairie location opened in January 2018, at the same time the Mandeville location was moved up to Covington. Jeanne continues to lead the team, uplifting the women of Southeast Louisiana.
Meet the Business Owner: Jeanne E.
Jeanne "Genie" is a US Army and LA National Guard veteran, and graduated from LSU in Fashion Merchandising 1989. She has worked as an Assistant Buyer, Department Manager, Store Manager and Lingerie Merchandiser over the years. It was in 2005 that Jeanne was inspired to start an at-home bra fitting business. The business outgrew the home and in 2008 she opened her first storefront. Now, Bra Genie has expanded to 3 locations across Southeast Louisiana, carrying the largest bra and year-round swimsuit selection in the deep south. Come experience your perfect fit!