BoxLunch store #4759 opened about a month ago on the second level of Menlo Mall in a fully renovated space where the Brookstone used to be. I wandered in to look around before the friendly store associate told me about a spin-the-wheel opening promotion that offers a random discount, with a minimum of 10% off.
The shelves are stocked with a lot of high-quality collectible merchandise and wearables from popular manga and anime franchises. The right wall has an impressive collection of Studio Ghibli backpacks and sweatshirts which I have never seen in a brick-and-mortar setting. Most of the in-store inventory seems to be what you would find in a collectibles boutique rather than in a toy store or a GameStop (no Funko Pops here lol). Looking at the prices, this BoxLunch's target clientele appears to be significantly older and wealthier than the penniless high schoolers that Menlo Mall is known to attract. BoxLunch claims to donate $10 of every clothing purchase to charity, which partially explains the higher-than-average markup.
Menlo Park Mall already has at least four other stores that sell and/or specialize in pop culture collectibles, so seeing another one here is kind of surprising (even more so when you consider how both shopping malls and brick-and-mortar retail are in steep decline). The interior decor is slightly classier than say, the tweeny interior of Hot Topic, but I'd give this location a single-term lease at most before it gets replaced with something else.
https://www.simon.com/mall/menlo-park-mall/stores/boxlunch read more