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Books Are Magic

4.5 (99 reviews)
ModerateBookstores
Open 10:00 am - 6:00 pm

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Priscilla S.

Books are Magic was on my list of bookstores to visit, and I finally made it. This is a cozy bookstore, not too big and not too small. It was pretty crowded the day I went, but it was still easy to move around and browse. What I like most about this bookstore is the cards put out on the shelves with books the staff recommends and why. I also like that they have a calendar of events for the month, including book signings held at the Montague Street location. They also have books that were signed by the author for sale.

Inside
Michael C.

This place is absolutely amazing. I love the vibrant, unique area it's located in and that environment is translated and used inside. I have never had such a peaceful, welcoming, and fun time browsing books! They have a MASSIVE selection of books. Their assortment covers off on anything you could really think of. Each section is clearly labeled and has staff recommendations all throughout the store. There weren't many discounted books, but those that were on sale were clearly displayed and called out, which made it easy to identify potential savings. The staff were absolutely amazing. Helpful, but not overbearing. Extremely friendly and you could tell they loved working there. I left with several books (and merch items!) and I will definitely be back!

YA/adult section
Andrea R.

If you're looking to romanticize your NYC life, you might picture dogs, cute little coffee shops, restaurants, and cozy bookstores. At least that's what I picture. I guarantee the bookstore you're thinking of is Books Are Magic. Books Are Magic has 2 locations: 1 in Cobble Hill and the other in Brooklyn Heights. The Cobble Hill location is the original store, and they recently opened the Brooklyn Heights store (also worth a visit!). This place is full of must-reads that are worth every penny. The best part about Books Are Magic is that the employees tag the books they've personally read and recommend. The tags include a little explanation as to why they recommend that particular book. It's nice to know that the books are being personally vetted, and it's always fun to read about what someone else has enjoyed! They have extensive collections in every genre you can think of, and they have cute merchandise, as well. Perusing the cookbooks at Books Are Magic is my guilty pleasure, but every single section will deliver exactly what you're looking for, every single time. This location is well-situated off the F/G subway line, and there is plenty of free street parking. If you're searching for the perfect weekend plan, I suggest picking up a coffee and a pastry at a nearby coffee shop (try Poetica Coffee or Amano) and get lost in the shelves!

Hannah H.

Books are Magic is a family-owned (author-owned!), independent bookstore that actually has 2 locations (on Smith and on Montague). They have a nice selection of books, signed books, ebooks, various merchandise, staff recommendations, and in-store events. I liked their independent book section of local writers, which I found interesting! If you're a fan of this bookstore, you can grab one of their large coffee mugs! +author-owned independent bookstore +independent local author section

Stephanie R.

Such a great bookstore! Tons of staff recs (with very descriptive recommendations) and lots of new releases, bestsellers, and more. A great place to browse when you want a new book but don't know exactly which one. The merch is cute and the staff is very friendly. Great spot for any bookworm.

New book alert
Drew W.

I don't fashion myself as an avid reader. I do, however, enjoy a great book filled with action. The staff at the bookstore were more than friendly, breaking down each genre and giving a stellar recommendation. They have some of the best collections of books I've stumbled across in awhile. They also have a rewards program that will help me save a dollar here and there in the future.

The books in display in the window
Elissa S.

Indie bookstores are my favorite places to visit when I'm out of town. Books Are Magic caught my attention on instagram, of all places, because of its beautiful mural outside. I was able to pick up a book I had my eye on, plus a store-branded t-shirt, on my travels here. The store itself is kind of small and narrow, but it packs a ton of personality. I didn't find myself lost in browsing, however. I think it took me longer to walk to this bookstore than I spent in it. But I still enjoyed experiencing it! Recommend.

Books
Katya U.

Getting something to read. Absolutely lovely small bookstore in Brooklyn, wonderful books! Can feel many books speaking to us, making it hard which ones to choose!

Lindsey O.

Such an adorable bookstore and one I'm so much happier to patronize over Amazon. They've got a great selection of books, and honestly I ended up buying some just based on what was displayed at the window outside. I'd been meaning to pick up the first Dune, and they have the whole series prominently displayed. The store is impeccably clean and beautifully organized. They also are keeping a strict capacity on customers at any given time as a precaution for the virus as well as having hand sanitizer readily available. It's not the closest walk in the world for me to get here, but it's absolutely worth it when I'm in the area.

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3 years ago

Love this book store, I'm able to find a new book to peak my interest every time I step foot inside!

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9 years ago

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5 years ago

If you've been, you don't need me to tell you this place is the best. They know their product, and their name says it like it is.

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7 years ago

I'm not going to say it better than anyone else. This is an amazing bookstore. Don't take my word. Check it out!!

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7 years ago

Great store with very orderly shelves and cozy atmosphere. Very friendly staff and frequent book signings.

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Review Highlights - Books Are Magic

I wound up getting a book that I've had on my "must buy" list for awhile, but can never find in person and a sweatshirt.

Mentioned in 2 reviews

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Books Are Magic

Books Are Magic

4.1(14 reviews)
0.8 miBrooklyn Heights

I was visiting Brooklyn and knew I wanted to come in for the Incardi mini print vending machine,…read morebut once I was there, I was just loving the vibes of the store. Everyone was so kind and there was a lot of things to browse! I am not even a physical book girlie but I really enjoyed the selection they had and if I lived in the area, I would be coming back often to continue to support. It was a short walk from the Brooklyn Bridge and allowed me to explore more of the area, which was a huge plus for me!

I visited this Brooklyn Heights location of Books Are Magic this past weekend with some friends…read more I'd been to the shop's first location (Carroll Gardens) before - it opened in 2017, but I hadn't realized that this location opened in 2022! But we were wandering around and just came upon it. The store is a good size; you can definitely lose time exploring and browsing. It doesn't feel as tight as many independent bookstores can either. Founded by author Emma Straub, both Books Are Magic locations have some really wonderful touches: lots of recommendations by booksellers on the shelves, a large section of translated fiction, and merch for bibliophiles. I had to be dragged out - but not before I picked up a book that I hadn't seen on/in any tables, endcaps, pyramids in any other bookstore in the last few months. If you love to read, Books Are Magic is well worth a stop to browse and get inspired by a new read!

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Books Are Magic
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Books Are Magic - bookstores - Updated May 2026

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