The locals probably find yelp reviews of grocery stores chain branches like this Billa branch very…read moreannoying. Why review a branch of a chain that everyone is familiar with?
Well, my review is not intended for the locals. It's meant for other travelers who may be in need of a few fresh groceries while staying in central Vienna.
The best thing going for this Billa branch is the fresh fruit section. I found some remarkably fresh and very sweet grapes, along with some berries and other fruit, here. (I shopped at several other grocery stores, including other Billas, during my trip, but didn't find any other fruit as good.)
Prices weren't too bad.
The store is fairly small, but you can also find freshly-baked breads and pastries, chocolates and candies, deli meats, dairy products, juice, etc.
The main disadvantage is that because this store is in a high-volume tourist location and is very small, it is pretty much guaranteed that you will be bumped (or will bump into someone else yourself) while you are shopping. The stock clerks can be a little aggressive trying to get their jobs done as they constantly compete for space with all the shoppers.
I had the unpleasant experience of having a cashier take a somewhat unfortunate tone with me because I brought the fruit to the register without having weighed it and gotten a computer-printed price tag for it before I reached the register. Since this store is used by so many tourists (as well as locals) it would make sense for the shop to put up very clear signs indicating that it is necessary to weigh your fruit before taking it to the register -- as in many other countries, the produce is officially weighed by the clerk, not by the customer.
Also, it would be better if the store stayed open a little later.
In sum, it's an option if you need some fresh food in a jiffy and can put up with the crowding. (Of course, if you have the time to shop with more leisure, you'll find a much better selection of fruit and other produce at the Nasch Markt.)