Was recommended to go to this store in Ruidoso. Great customer service! Nice selection of wool…read moresocks. It's worth the stop, the socks have a lifetime warranty! Family owned business!

I recommend stopping by and paying to engrave a lock! Super fun and memorable. Unfortunately, they…read moredo run out pretty fast so call in advance.

Got a good fur coat from there for my wife, good selection. She's not as cold as she used to be!!…read moreCouldn't beat the value of the products. And they have great service too.

I was pretty disappointed with my experience. I visited the store to purchase new ski pants and a…read moreski jacket and left with a bad taste in my mouth. Through the time I was there I wasn't acknowledged by either employee who sat behind the counter- the woman seemed too enthralled in her phone to even offer myself or the other customers any help or to ask if we were looking for something specific. Come checkout time I questioned a pricing discrepancy with the gentleman as the exact same jacket as the one I was purchasing but in a different size was marked over 70 dollars less. I chose to forego the jacket entirely when his attitude was less that of explaining and more so a "tough sh*t" approach. I remember St. Bernard being a great place to purchase your ski gear and it has obviously plummeted downhill since my last visit. Decent selection tainted but below grade service.

We came in from Austin, TX and had no idea about snowboarding equipment. Travis, Eddie and Logan…read morewere super funny and helped us out and made us feel comfortable. They answered all of our questions and took the time to advise us on equipment. Great customer service, low prices and great equipment. Plus there's a cute dog. Definitely will be back.

I really appreciated this place. We have small kids and didn't know how the kids would take to the…read moreskiing in advance. They were incredibly flexible with our constantly changing needs. Highly recommend.

Ronnie has taken great care of my son Jake who plays on the Ruidoso High School team and Jake…read morereally enjoyed visiting with him! Thank you, Ronnie!

From the owner: install grips,new shafts new clubs, custom drivers,A full service golf shopread more

Trustworthy service. Brought my 16 yo Trek 3500 in for a much needed tune up. 10 days was…read moreunexpectedly short wait! Ride is great.

Excellent bike shop. Wallace and his co-worker (didn't get her name) were extremely helpful and so…read morefriendly. Wallace answered all of my technical questions about my full suspension bike I was traveling with, explained in great detail things I wasn't aware of, tuned her up, and readjusted my suspension specifically for me on the local trails. After a week of beating down my bike on super chunky trails in southern Utah, Wallace re-torqued and tightened my bike and had me ready to ride. I've been to many well known bike shops throughout Utah and this small shop in Ruidoso stands out. A+. They have real bike tools and equipment for real riders as well as great fitting t-shirts with an awesome shop logo if you're like me and grab a t-shirt from memorable bike shops while traveling. Thanks Pinnacle. See you guys soon!

As a member of the Ski Apache Ski Patrol, I require my skis to be in top condition. Orin is an…read moreexpert tuner, and their customer service is wonderful. I strongly recommend Ski West for your rental equipment and ski accessories, or giving your skis some love.

Tish and Ohren are wonderful!! Stopped here for what we thought would be a quick stop for…read morerental/buying a few supplies on our way to ski... they informed us the mountain was closed as soon as we walked in. Very helpful to not drive all the way there and be stuck in traffic! After that they were very friendly and patient as we perused and grabbed a few essentials. They were helpful and even had a cute dog... very important for the experience :) Overall, very friendly and knowledgeable about all things "ski," they really embodied that small town feel. Definitely recommend renting from here instead of on the mountain- prices are WAY cheaper and the quality of their rental skis/boots/poles were exponentially better than at Ski Apache (trust me). Be sure to call ahead if it's on a day ski Apache is open, they mentioned they do enjoy getting up on the mountain too! Thanks Tish and Ohren!! Y'all were great!

Great local shop. Set my son and I up with rentals, we're super flexible and helpful.read more

Blake was so friendly and helpful! We came to this cute shop to rent mountain bikes, which were $55…read morefor a half day. He explained how to use the bikes and gave us advice on which trails to do. The trails in the nearby Lincoln National Forest were very challenging for me as a complete beginner, but I had so much fun. This was a great first time mountain biking experience for me.