Love this store!
They sell everything, from fragrance, cosmetics and skincare to hair care products, makeup brushes and hairstyling tools. They also have a full-service hair salon and makeup artistry studio located in the back of the store. You name it, they sell it: shower gel, hair color, moisturizers, cleansers, makeup, brushes, etc. You get the whole works! They sell a fairly large number of men's grooming products, like my husband's favorite line, Jack Black. Their prices on some things are pretty competitive, on a par with the cosmetic counters at Sephora and Macy's, while other lines are bit higher and their own signature brand are very affordable, made more so by the constant clearance deals, coupons and bonus GWP promotions.
They have amazing deals, just hit the clearance bins! I routinely pick up hair care products (John Frieda) for $3.99 and their signature brand shower gels and lotions for $2.99 in the clearance bins. I never fail to scour those bins and shelves for the best deals. Sometimes I score better deals on the clearance items located near the registers than I do with the sale aisles located further back, sandwiched between the cosmetics and skincare displays.
Even if you haven't signed up for their rewards card, they still often send out coupons for $3.50 off a $10 purchase and other regular deals. Don't forget to sign up for Ulta's rewards card, though. They have double points months and you get an awesome beauty gift the month of your birthday- I received a free full-size Calvin Klein mascara ($18) during my birthday month, which was shortly after I signed up. That's a steal! read more