Excellent staff service in preparing me for a truly enjoyable excursion in the great xx skiing…read morewonderland of Grand Marais, Lutsen, Pincushion, George Washington Ski area & Sugarbush. They have the skis, boots, wax, poles and all the equipment you need and instructional courses and tours available. You need something? Come here! You'll be glad you did.

This store is tucked away from the main street, but within easy walking distance of East Bay Suites…read more(where we were staying). Despite the apparent size from the building exterior, they offer a myriad of options and everything you might want for an expedition into the wilderness... though not as many options as a larger store probably. Also a couple of nice gift options for those left at home. Staff were very helpful, and I wouldn't hesitate to come here again to stock up on last-minute supplies or to browse for that item I didn't know I needed. Prices were a big higher than you'd find online or in a mega-store, but nobody should be surprised or outraged by that, considering where you are.

This must be my favorite store in Grand Marais. Canoeing/camping gear, shoes, clothing, stickers,…read moretoys, crafts, books. Two stories of fun. Helpful staff. Free parking...hard to find on busy days.

Great selection of quality merchandise representing Lake Superior's north shore. Also has hiking…read moreand camping supplies.

They picked up a permit here for the boundary waters since the Tofte Ranger station is closed on…read moreMonday and Tuesday. The staff was helpful. Friendly. They have a nice selection of gear plus they are a full outfitter as well, they have showers for when you get out of the boundary waters. This was our second year visiting this location.

Visiting the area while on a long nation wide rv journey. We've been to a lot of outdoor outfitters…read moreand these folks are great. Helpful, informative, friendly, great selection of a variety of gear, etc. Only suggestion I'd make is to move the snacks higher in front of the cash register area. My wiener dog almost stole a salami!

If you are going up the Gunflint Trail, this is a "must stop". Scott the owner is friendly and very…read morehelpful. The shop is more the old fashioned type, where service with a smile welcomes you. There is plenty on the walls to catch your eye, and fishing bait and Lures that show the care this place takes pride in....simple old style service for a boat if you`d like, and Scott will even trailer it to the lake if you want him to. Just up the road is Trail Center, and it`s a great stop for food and drinks. So make this place an area to be sure and visit!

Rustic bait shop, everything you need for a fishing trip plus some. Very knowledgeable staff, we…read morefound everything we needed for our fishing trip. Will definitely stop in on our next trip up the Gunflint trail.

Bought a wheeler there. Although it was used I would expect that simple things such as spark…read moreplugs, oil, and coolant be changed before purchase. I have had nothing but problems Never again

Technicians Jer and Vinnie are great guys, got my boat going…read moreright away. It's too bad I now take my business to Duluth Lawn and Sport because how rotten owners Cindy and Mike are. I pass them up in beaver bay to drive the extra hour and a half to Duluth. Highly suggest not dealing with these clowns, they will surely ruin your day.

I forgot my ski coat at home and he had a nice coat I was able to snag on clearance…read more Got my first pair of wells lemont mittens and absolutely love them for only $50.

Knowledgeable staff, very helpful. Prices were comparable but without the hassle of going to the…read moremain base. Definitely stop here on your way to the mountain.

My husband and I spent our honeymoon up in Lutsen and came down for a little Christmas shopping…read more This store is amazing. It has everything you'd need for the outdoors, shoes, socks, clothes, and lots of gift options. We highly recommend it. The store owner even gift wrapped everything for us!

I wish I got the name of the guy who helped us! My family had the best shopping experience today…read moreall thanks to him. My dad forgot to bring warm clothes on our 2-day trip, and watersedge had a plethora of high quality and sustainable options for him to choose from. The guy helping us check out took his time and was very kind and patient. We will definitely stop back the next time we're in town!

This is a nice little general store. They have a little bit of everything, including DVD rentals…read morefor local vacation rentals and hotels. A rarity these days. They have some fresh produce. Groceries. Fishing bait and tackle. Unfortunately, the day I want the coffee machine was not functioning. And the coffee shop next-door was not open mid week. It's a gas station too. Located right next to the post office in Lutsen. There's not much else around. They have some cold sandwiches that you can heat up in a microwave, but no grab and go hot food. No fresh pastries, or donuts, everything is premade and packaged. A decent store with some nice variety.

Great collection of things you need and gifts you want. From local sourced makers to standard…read moreproducts it is hard to leave. They have dvd rental and fishing gear too. Dog toys? Yes.

Doesn't get any better then, local and family owned…read more My cousin from Ely had previously bought a outfit for her grand baby and realized it was too small. We went in to exchange it and they could have not been more accommodating. She did not have the receipt and had removed the tags. They knew it was their product and were happy to make the swap for a larger size. As she made the swap, I browsed through the store with my other cousin. Oh my, the variety of merchandise was mind blowing. They had everything you'd need for a camping trip. They even sell camping packages for the boundary waters and when you check-in on Yelp they offer a 15% off coupon. If you're a fisher, they also offer live bait to help you catch that big fish. That way your "big fish" story will be truth instead of a made up one. My other cousin who was traveling with us, caught so much fish during our trip, that when we left Ely, we had to stop at Spirit to buy dry ice. When in Ely, I highly recommend that you shop, Spirit.

Best outfitter in Ely. Knowledgeable friendly staff. Would recommend them especially for people…read morenew to the BWCA.