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Los Angeles, CA

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Beauty & Brows

4.9 (65 reviews)
Closed • 11:00 am - 6:00 pm

By appointment only

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Services - Beauty & Brows

Blemish camouflage

Permanent makeup consultation

Beauty & Brows Photos

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Reviews With Photos

Waiting for the final pieces to fall off
Vivian V.

Gifted myself new eyebrows for my birthday back in April. I had only had my eyebrows done in Korea so it had been about 5 years and I was tired of drawing in my eyebrows every morning. Ali did a great job of canceling out the red from the previous jobs and also updated my shape from the Korean style flat to a more arched style. I have super oily skin so the touch up was definitely a requirement. I also got a lash lift and got looots of compliments.

Ombré powder eyebrows still in great shape and color a year later. Thanks Ali!

This is a pretty overdue review (sorry, Ali!) but the upside is that I can report just how well the shape and color of my eyebrow tattoo have maintained more than a year later. I had the eyebrow ombré shading done in January 2020 with a touch-up a month later. I had never had any type of semipermanent makeup done prior so I was nervous but Ali had been extremely professional, patient, and supportive in describing what to expect as well as answering any questions I had. She was skilled, meticulous, and thorough in her process. I also very much appreciated her warm, sweet, and easygoing personality which made the time pass by quickly. As a frontline healthcare provider, I would always be covered up in a mask and a face shield. Thanks Ali for beautifying and symmetricfying (ok, I made the last one up b/c "symmetrize" which is an actual word just doesn't seem as fun and fitting) what had often been the only visible feature on my face! So happy that 1) I had my eyebrows done, 2) I had it done right before the pandemic started, and 3) I had it done specifically by Ali!

New brows
Rachel C P.

Can i give 10 stars? LOL! I originally got my semi-permanent tattoo done last year by a pretty famous artist in OC...unfortunately I didn't feel like continuing my brow relationship with her anymore.... My husband encouraged me to find someone local...he said "I'm sure someone equally as good or better is available here in LA"....I was hesitant at first since the previous job was done really well...but I was constantly having panic attacks and just felt really intimidated by the old artist...I decided it wasn't worth all the stress so I searched on Yelp and found Ali...my husband was right!! There IS someone better! :) I texted Ali after finding her info on Yelp and she responded promptly. We texted back and forth and she happened to be available the next day...I've seen her work on Instagram and I was pretty blown away! When I went in to her studio first thing I noticed was how beautiful the set up was. The studio was cozy and very modern! Ali came in, introduced herself and she literally was the coolest person EVER! She discussed everything with me, took her time drawing and calmed me down and didn't make me feel anxious at all! We decided to do a brand new set of tattoo because mine had significantly faded from my procedure last year. She was very honest and she didn't try to up sell me. She was willing to do the touch up of a previous artist, but because I wanted a new shape I went for a new set. After about 45 mins of discussing shape and thickness we went on the table and she started tattooing me. It took a total of about 2 hrs and 30 mins and I'm so happy she took her time and the result was amazing. I am extremely grateful to Ali and so glad I found someone I can go to FOREVER!!!! P.S. To people who are thinking of getting their brows done. Go darker and thicker! Shes not lying when she says it will shrink 25-35% after it heals! :)

Lourdes H.

I know a lot of women come to see Alison for their eyebrows and from what I've seen she does an amazing job!! Hopefully I'll get the courage to come in and get mine done with her too. But my review is for hair and make-up. She did my an amazing job on my hair and make-up for my wedding two years ago and just last month for my 50th birthday party. I got so many compliments for both occasions!! And even though I live in Reseda I didn't mind the drive since I know she does an amazing job!! She's also very personable, sweet, and nice!!

If you are reading this, yes. Don't even think twice about it and just go get them done by Alison. I did my fair share of research on getting my eyebrows done. I even thought about microblading, but I am so so so glad that I found Alison and got the ombre powder brows!! It was very easy to book with Alison and she was also very easy and straightforward to communicate with. Her studio is amaaaaazing!! I loved the privacy and the comfort of her studio. It was super clean and very nicely decorated #interiorgoals. When I went in for my procedure the very first time, Ali made me feel super comfortable. She explained everything that needed to be done step by step and made sure that everything was in order before she began her magical process. I am extremely picky with my eyebrows, so it took over an hour to just shape and color in my eyebrows with pencil, but Ali was super patient with me throughout the whole process and made adjustments to my liking and to exactly how I wanted them to be. The procedure: I have a pretty high pain tolerance, so I didn't need to keep re-applying the numbing cream, but she made sure that I was comfortable and that I was not lying there in painful silence. She explained why she was doing certain things and made sure that I was aware of what was going on during the whole procedure. Everything took ~2.5-3 hours. She explained to me that my eyebrows would be super dark and thick for the first couple of days, and that this is normal. The color fades about 30-40%, I think, so if you want them to be darker when they heal, I would suggest getting a darker pigment! Healing process: SUPER EASY!! Alison gave me a little pouch with instructions and some ointment to put on my brows. I followed all the directions and my eyebrows healed very nicely. It took about a week to fully heal! The color faded to the exact color I wanted it to be. Retouch: I went in for my retouch 6 weeks later when my brows were fully healed, and the process was a lot faster than the first. Alison carefully retouched the parts of my eyebrows that did not retain color as well as other parts, and adjusted my shape a little to even out my brows a little bit more. Again, she made sure I was comfortable throughout the whole process. I get compliments on my eyebrows every single day! Getting ready in the morning is also super duper easy because I don't have to worry about my eyebrows. Ali is the person to go to for fantastic brows, and I'll definitely go back for my yearly touch-ups. Thank you Alison!

Before booking my appointment I compared salons, prices etc. I finally decided to go for B&B because of all the good reviews on this app and let me tell you I made the right decision! Alison did an amazing job on my brows and was very attentive and sweet. I also think that the price is the best you can find in central LA and the salon is cute and clean! I already went to my touch-up appointment and since then I don't need to draw my eyebrows on everyday I just use some brow gel, it saves a lot of time. I highly suggest and will go back!!

Grace B.

If you're looking for your brows to be done, you can stop looking! If you want your brows to have that full, I woke up like this, look! Your search stops here. Ali is The BEST! Her skills are on point and SHE will make you look AMAZING. I no longer have to wake up a little early to get my brows did.

Alison did my wedding hair and makeup a few weeks ago. She did such and AMAZING JOB! I gave her a couple pictures to reference and she brought exactly what I envisioned to fruition! Not to mention she was such a sweetheart! Alison made myself and the members of my wedding party feel comfortable, and was able to work with my (crying) 5 month old daughter in my lap the entire time. Thanks for making a stressful day much less stressful Ali! Definitely book Alison for your brow/hair/makeup needs! You won't regret it

Marie L.

Ali is definitely great at what she does!!! I've been contemplating getting my brows done for quite sometime and seeing alot of my friends get there's done. What held me back was hearing about the pain and just noticing some work was either too dark or turns gray after awhile or just not shaped properly at all. One day i saw my friend's eyebrows and absolutely LOVED them and just how natural they look and she told me it did NOT hurt at all. I was sold right away!! Ali's powder ombre technique is not like the microblading that all my friends got. This was the best decision I ever made and I constantly get compliments!! Ali takes her time and has an amazing eye for knowing the right shape that will best fit your face. I highly recommend getting your brows done and especially from Ali! It's worth every penny and not to mention all the time you save daily!!! Thank you Ali

Danielle E.

I was super nervous and wanted a really natural look. It's been 6 days and they are healing so nicely!

Not much work needed anymore for my brows. Always put together.
Pam Pam R.

That place is awesome ,clean, smells nice. Calm atmosphere and friendly young ladies to work with. Met all of my standards processe wasn't long, even took a nap. I arrived late she was combating. DO COME ON TIME THO Thanks

I love my brows! Thanks Ali!

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I called to book an appointment, hung up on me when I mentioned the word "Groupon" ¯\_(ツ)_/¯

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Beauty & Brows Reviews in Other Languages

Ask the Community - Beauty & Brows

Do you do brow tinting also?

Hello, you may add brow tinting to the lamination service.

Where can I see more pictures of your lamination work?

Hello, you may check out my IG @beautyandbrows_la

Hi, Does lamination work even on the end brow thinning out ? Thx

Yes it does :)

How much is ombré brows?

$450 for new clients (no correctional work) includes touch up.

Hello. I have very sparse light blonde brows, can lamination be done on them?

Yes lamination can still be done and with light sparse brows, tinting can help.

Hello how much for a brow lamination ? Thanks.

Hello! Brow lamination is $50/$65 with tint. Thank you. Please text me at 323-920-5504 is you have any other questions or for availability. Thank you.

Hey there! Love your brow work! 💕 Do you have a website with pricing and details? I was also trying to also see eyeliner and lip blush work as I am interested in doing all 3, but only see brows :-) Thanks!

Hello! Thank you for reaching out. I am currently building my site but I can give you pricing info and answer any questions you may have. Ombré powder brows $450 (includes… 

View All 10 Questions

Review Highlights - Beauty & Brows

“I wanted a little more arch and longer brows so Ali was not starting from a fresh set but more of a fix it.”

Mentioned in 33 reviews

Read more highlights

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Hera Permanent Makeup

Hera Permanent Makeup

4.8(334 reviews)
2.7 mi•Koreatown, Wilshire Center
•$$$

I came here with my sister for the first time to get my eyebrows micro-bladed and it went amazing!…read more Linda first gives you paperwork you need to fill out. Then sits you down and lets you draw on your own eyebrows to your liking and show any inspo photos you have. Elysia then helps design your final eyebrow look together based off your face shape and what will make your eyes more balanced. I really appreciated how meticulous and intentional she was with her suggestions. Definitely a seasoned professional when it comes to custom eyebrow shapes for your face. Once you have a final design, Elysia will take you to the back and start your final eyebrow tattoo procedure. It was completely painless for me since they put numbing cream on my brows twice about 20 min before any tattooing. 100% recommend if you're looking to get your eyebrows micro-bladed in a Korean natural style. Will definitely be coming back here again! Thank you Linda and Elysia for taking such great care of us

Finally came back to get my eyebrows done again. I believe my last time was 2 years ago and to be…read morehonest my brows still looked good but with some events coming up I wanted them touched up. I know a lot of different trends or techniques about eyebrows are happening but personally to me none of them are as good as getting my eyebrows microbladed here. I've flown in from norcal just to get my eyebrows done and every experience has been great. I never leave feeling pressured, or unsatisfied. Elysia is as kind and professional as they come. I always get asked if it hurts and it doesn't, she puts a generous amount of numbing cream and is extremely gentle. I don't write many reviews but I felt i should because I remember personally reading through reviews years ago wondering if I should get my eyebrows microbladed. If you're a low maintenance person who just wants to look ready straight out of bed hera permanent make up is more than worth it. I have to add, I did a same day round trip and Elysia made sure I had more than enough time to get back to the airport before LA traffic. She was so accommodating and still made sure I was happy with my brows before I left. Thank you again for the wonderful experience!

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Hera Permanent Makeup - Microblading + Embroidery Combo Brows

Microblading + Embroidery Combo Brows

Hera Permanent Makeup - Microblading + Embroidery Combo Brows

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Hera Permanent Makeup - Microblading can make your eyebrows look beautifully full while keeping them as natural as possible

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Microblading can make your eyebrows look beautifully full while keeping them as natural as possible

Makeup By Rachel

Makeup By Rachel

4.9(329 reviews)
2.0 mi•East Hollywood
•$$
30 years in business
Certified professionals

Rachel is truly an artist and a perfectionist. I first had my eyebrows microbladed by her in 2021…read more I had a scar through my right eyebrow that I had been filling in for years, and I also wanted fuller, more defined brows overall. Rachel was honest from the start, explaining that she might not be able to completely conceal the scar, but she did an incredible job. I was thrilled with the results. Fast forward to 2026, and I realized I hadn't plucked my eyebrows once since having them microbladed. While the color had naturally faded over time, they still looked great - it was simply time for a refresh. While waiting for the numbing cream to take effect and chatting with John, he suggested adding upper lash liner. I was hesitant because I'd seen older permanent eyeliner that had faded poorly over the years, and I was nervous about having a procedure so close to my eyes. In the end, I decided to go for it, and it was one of the best beauty decisions I've made. The procedure was surprisingly comfortable, and Rachel's skill and professionalism immediately put me at ease. The results are subtle, natural, and beautifully enhance my eyes - my husband didn't even notice at first. I couldn't be happier with my refreshed brows and new lash liner. Rachel's attention to detail, artistry, and expertise are second to none. I highly recommend her to anyone considering permanent makeup.

Rachel is so detail oriented and a perfectionist! I've been going to her over 10 years and she…read morenever disappoints!!!!!!

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Makeup By Rachel - Lip blush before & after

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Lip blush before &after

Michy Tattoo - Michy AMZ Top Trainer

Michy Tattoo

5.0(125 reviews)
3.0 mi•Wilshire Center, Koreatown

When it comes to an eyeline tattoo, it's not something you want to trust just anyone with. It's…read morelong lasting, and the results really matter. So I took my time researching and kept hearing great things about Michy Tattoo PMU. As a first-time male client, I honestly didn't know what to expect. But Michy made the entire experience comfortable and informative. She took the time to understand my preferences, explained everything clearly, and carefully designed the eyeline to match my natural shape. The result looks incredibly natural while still enhancing my overall look in a subtle, refined way. Since getting it done, I've received so many compliments from friends on how clean and well-suited it looks. I'm genuinely happy with the outcome and highly satisfied with the service. Definitely a 5-star experience.

Had a great experience with Michelle getting my eyebrows done! I've gotten eyebrow tattoos before…read moreand still had some spots left when I went to Michelle so I was a little nervous it wouldnt turn out how I would want. However Michelle took her time designing my eyebrows and edited her designs multiple times after listening to my feedback and how I wanted my brows. She was very detail oriented and designed my brows exactly how I wanted them. I just got my retouch after a few weeks and I am so happy with how they turned out! My eyebrows look super natural and exactly how I wanted them, perfectly in time for my vacation. Highly recommend! Both locations are really clean and had plenty of parking too.

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Michy Tattoo - Eyelash Lifting

Eyelash Lifting

Michy Tattoo - Korean actress 고윤정눈썹

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Michy Tattoo - Lash lift "before" and "after"!

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Lash lift "before" and "after"!

Sherri Permanent Makeup - natural lash lift by Green

Sherri Permanent Makeup

4.7(395 reviews)
2.5 mi•Koreatown, Wilshire Center
•$$$

I will preface this review by saying that I was born without eyebrows. I have no brow hair, barring…read morea slight amount of baby fuzz. Imagine having no artistic talent whatsoever, trying to pencil on eyebrows from scratch. Every day. I could never get them symmetrical. Let's not even go into the thousands of "where are your eyebrows?" questions when I'd go without makeup. I came to Sherri and Green because I'd seen their work online for years. They specialize in completely natural, streamlined brows that are custom bladed according to each individual. No offense here, but most brow bars that I've seen go with the "instagram brow". You know, the thick, heavy handed, cookie cutter brow that is one size, one shape fits all. It's not unique to the individual. This studio provides an entirely different experience. I had a free consultation with Green, she walked me through the process and let me know what to expect. During my first appointment, Sherri consulted with me briefly, sketching a brow shape on my face that worked with my natural brow lines. She sanitized and numbed my brows, and the micro blading process was comfortable and smooth. She went over aftercare with me, and the entire appointment took about an hour. Talk about an artist. She's technically and artistically gifted. Hair stroke precision. Literally. If you've never had your brows done, here are a few observations based on my experience: The ink will get lighter. It will fade a little or a lot depending on your skin. You may go home, look in the mirror a few times and realize you'd like a tweak here or there. That's why you go in for the touch up. They say "don't worry" for a reason. I wanted to extend my left brow a bit, and I wanted them a bit thicker. They cover all of that in the follow up visit. So, don't feel unnecessarily alarmed about the little details, you're in good hands and it is all part of the process. I had my touch up with Green. Amazing personality, she's proficient and professional. She had no fewer than 4 back to back appointments that day, and she kept things moving quickly while still devoting her full time and attention to each client. She took her time, and she made sure to treat my eyebrows with the detail and effort that they deserved. This is a big deal for me, the eyebrows are a major focal point of the face. I received the royal treatment. Sherri and Green are the definition of professional. They're brilliant, intuitive and they KNOW their stuff. I will be a lifetime loyal client. I will be going in for a second touch up in a month if necessary. After the first included touch up, you don't have to pay the initial (full) fee for subsequent touch ups. I definitely appreciate that!

I went to Sherri's Permanent Lash and had my service done by Green…read more She was absolutely amazing! She was so kind and patient, and really took the time to understand exactly what I wanted. The result turned out very natural and perfectly done. I'm so happy with my lashes and will definitely be coming back!

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Sherri Permanent Makeup - Natural eyebrow tattoo by Sherri

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Beauty & Brows - permanentmakeup - Updated October 2026

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