If I could give this store zero stars, I would. As a Black woman, I have tried to give this establishment the benefit of the doubt, but after multiple uncomfortable experiences, I can no longer ignore what happened. The first incident involved staff closely watching another Black woman and her young child near the register. She was visibly uncomfortable and eventually left the store expressing that she felt targeted. When I addressed it, an employee attempted to dismiss the situation by offering me a small free item and quickly ushering me out. The second incident was far more serious. On Valentine's Day, I entered the store briefly to purchase hair clips. I was the only customer left inside when a female employee told me to "hold on" while speaking to another employee in another language. Shortly after, a male employee locked the doors while I was still inside the store. I was then questioned about a credit card dispute that I had absolutely no knowledge of. I am a frequent customer and had no reason to dispute any charge. I was pressured to pay and when I asked why they believed it was me, I was abruptly ushered out and the doors were locked behind me. Being locked inside a store and accused of something without explanation was frightening and deeply upsetting. No customer deserves to be treated this way. I encourage others to be aware of how they are treated read more

Nice service good supply of products and selection of wigs in store would come again prices more than Amazon

My favorite beauty supply! Very organized, clean, bright, and spacious! Have great variety of products and prices. They also have a loyalty program for points which add up quickly :) Great customer service as well read more

Be careful when shopping for wigs here. I was told the wig I purchased was 30 inches, but when I got home, it was nowhere near that length. They also did not put the wig in its original packaging, which felt deceptive. The wig was overpriced and not at all what I was promised. I would not recommend shopping here. read more

I only gave a star because I had to. We went in here on a $50 budget with a gift card gifted to me for my birthday this year 2025. The older Asian man proceeded to say there is new management and are giftcard no longer works in their store. My gift card looked exactly the same as their new ones. Same color and logo with the beauty supplies name on it, I will post a picture of it in the comments. The card also has which locations we can spend the gift card at. We went to the Hawthorne location because it was closer. The man still proceeded to say we could not use it at the store but can go online and order . Very disappointed! read more

Beauty 4U - Cosmetics & Beauty Supply Near Me - Hawthorne, California

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Very nice and organized, beauty supply, reasonable prices, helpful clerk, found what I was looking for pretty easily will definitely come back and shop here again read more

This beauty supply is amazing my daughter's hair with this hair I love this beauty supply

These people don't deserve anyone's business because customer service is non existent!! They don't let you try anything on and if it doesn't fit there are NO RETURNS. So how will I know if it fits? They only allow certain ppl to try on. Very prejudice establishment, don't recommend it to anyone. Take your business elsewhere. Ended up throwing it in the trash because that's where it belongs! The store is also located in the ghetto. I didn't feel safe at all, parking is very secluded in the back and scary. Never coming back read more

Plain and simple...they hate Black people and are upset they have to make their money by way of people they hate. They think they're better than the demographic THEY CHOSE to make their money from. They're nasty little racists who will follow you around. Black and Asian solidarity is a myth and something they only care about when they can benefit. read more

Great selection of beauty supplies. Prices are reasonable. There is convenient ADA access. They just changed ownership so i hope their quality continues. read more

Poor customer service. Take your money elsewhere. They are racist. Do better it's a shame will woo the options they have

If you are any other race than Black they will assist you. The first time I came into this store I was with a friend who they allowed to try on wigs. They were NOT black! Came in today and the same Asian sales person claimed trying on wigs was not allowed I would have selected 0 stars if it were an option. Such nasty business owners! Don't waste your time or money patronizing this business. read more

Good: Fully stocked with all kinds of hair care products and accessories, including other things like nail polish and lip gloss. Bad: I really needed barber supplies like blades and guards for my clippers. The Asian man behind the counter was very unfamiliar with what I needed and was hesitant to open the locked cabinet in the corner. It's good that this location was/is open during the pandemic. read more

Beauty 4U - Locked barber supplies. - Cosmetics & Beauty Supply Near Me - Hawthorne, California

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Everyone is always so friendly here. The establishment is professional and the staff is able to answer any questions you may have about products. Also, every time I've been here, it's always clean. They have a members program where you can earn discounts based on how much you buy which is useful for everyone. I don't live nearby but when in the area, I try to visit. Thanks staff! read more

Things I love: The rewards program is pretty cool, who doesn't like money back? Just scan your card at check out (either the keychain or wallet version) I like to save mine for when I know I'm going in and gonna make a big purchase. They are not breathing down ya neck and can shop in peace. Both owners/employees were pleasant and welcome you every time! Small gift with purchase I scored a bomb lip gloss with one of my purchases. I went back specially for that gloss. Huge selection of a variety of products Enough parking Peep the hand sanitizer and gloves they provide for you to shop. I didn't take a snap but waiting at the door, is a separate trash for the gloves once you exit. I have zero complaints. Sometimes the sign says closed and door could be open/closed and they are actually open. Lol but hey we're only human right! ‍ read more

Beauty 4U - Entrance w/ hand sanitizer and gloves! - Cosmetics & Beauty Supply Near Me - Hawthorne, California

Pretty impressive selection of hair products. They don't seem to sell items such as body wax or gel nail polish. They have a plethora of hair care for natural hair/African American hair. If you want relaxer, they also carry different brands of that. The "fanciest brand" they carry is Paul Mitchell and Moroccan Oil. They also have a section of Wella hair color and toners. They don't carry Aveda or Wella shampoo products. Sorry ladies, no Olaplex either. Amazon sells the Moroccan oil treatment 3.4 fl oz for $44. I got it here for $40. That's always nice to save a few bucks. The wig/hair piece section is huge. They have full lace, bundles, etc. it seems as if they carry budget friendly artificial hair and also human hair. It seems like a new store but this is their 12th franchise as told to me by the employee. They are heavy in the east coast hence the unfamiliarity of the brand. As far as discrimination goes, I wasn't followed around the store or treated oddly. The gentleman asked if I wanted a basket because I had a hand full of products and he was just a bit adamant about putting it on the counter. I can understand why. It didn't bother me. read more

We needed a place to go to after 6pm. Found out they happened to be open and they close at 8, that's great considering all the beauty supply stores near by close around 5. My husband and I walked in greeted by Elma and Joseph, they were both very nice and helpful. The place is big will stocked and clean. We'll definitely be back! read more

I usually come often and buy lashes but I came today on my lunch and the guy owner kicked me out , not sure if he was confusing me with another customer but he was super rude , Overall I just left and spent my money elsewhere. The lady owner who works there is generally sweet but she wasn't around today. Not sure what dudes problem was but they'll lose business by profiling people read more

This place is absolutely RACIST! As many times that I been here, about a month ago an Asian man with glasses who works there (I'm not sure if he is new management) but literally decided to follow me around the store as I was shopping for strip lashes. I ended up feeling so uncomfortable I asked the young teenage cashier to assist me with what I was looking for. I been coming here for almost a year now (probably 6-8 months) and never felt this discriminated against. Especially in an area that serves PREDOMINANTLY black and brown individuals. I would suggest not coming to this store if you are a person of color. I'm so upset and disappointed in how much money I gave this business prior!!!! I even met a person in the community who also had the same experience and this time the man had the nerve to call the police on this woman. Absolutely terrible business read more

Do not go here. Horrible horrible horrible vibe. The Korean man is mean. The wig they sold me also had roach eggs in it.

I don't even have the words to express how much I enjoy visiting this place for so many reasons, the owners are like family to me and I remember the first time they recognized me by name and it made me feel even more welcome, warm, and special.. like they truly cared about little ol me. That made my day, let alone the layout, design, and intricate items and hair products they sale there. Everything is organized, presented and priced very well, I love the rewards program and the discounts and love I receive Every time I go there. This is the ULTIMATE one stop shop for everything beauty and hair in one big beautiful space with beautiful people that own and provide the upmost customer service experience from the time I walk in to the time I leave. Thank you Beauty4U team for making a difference in my life and bringing such good quality products and services. You guys will always be my FIRST and LAST choice until the day you guys retire. I wish you the beat of luck and many blessings and expansion for everyone around the world to get to experience and enjoy. You guys are well appreciated and honored in my book. May God bless you guys and your business forever and more. I'm Jesus Name, I pray Amen. -AngelicAshh aka Ashley! read more

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I will never come here again. Me & my friend was told we can't have our purses in the store & that we had to put them in the car. But when we were in there everyone else had they purses. DONT SELL BLACK PRODUCTS IF YOU GON THINK EVERY BLACK PERSON STEAL. read more

Great selection, literally has every product you can think of. Only issue is they are RACIST. If you're black, you will be followed and watched the entire time you're there. I was approached multiple times by the worker with pink hair and each time I let him know I was good and didn't need help. However he insisted on helping me and following me to every isle while his Asian boss watched. Almost as if he was instructed to follow me... as well as another black woman who had a different worker hounding her. There were customers of other races in the isles who were not followed or interrogated so I know for sure this is a race issue. Do better! Especially knowing your target demographic based on the products you supply. It makes shoppers feel extremely uncomfortable and it's very insulting to treat customers different based on race. It's 2024 either close down the shop or treat your customers Iike humans. Simple. Also wanted to add the worker asked me to educate HIM on which products work best for braiding hair so he could "learn what works best on clients". DUDE YOU work here, I should be asking YOU!! read more

Very good selection. Friendly staff. Good experience. They have fun sunglasses too ! Great selection of everything you need. Clean, good lighting, parking is easy, in the back. read more

They are racist. No other way to put it. If you are uncomfortable selling to black consumers, shut down.

This place has a good selection but they follow and watch too much. I understand there are so many establishments that are the victim of thefts but you have to find some balance so that customers feel welcome. My daughter and I are in this place purchasing things too much for anyone to follow us they way they do. There are 3 other beauty supplies near us and we will discontinue supporting this one. The Asian owned beauty supply just across the street does not racially profile the way this one does. When I tried addressing this with the owner, he didn't respond. Just looked at me like he didn't understand my words. read more

I've been a customer here for years and never had any type of issue with them. I've recommended many people here for many reasons. They have a large variety, they usually have pretty good sales going on all the time , etc . I have also always been welcomed and assisted as soon as I walked in the store. I have brought my boyfriend here with me multiple times as well. Today, I decided that he was ready to go by himself, and I sent him to buy a single container of edge control. However, when he arrived, he was not let into the store until I arrived ( a more familiar face ) and the owner/manager proceeded to say "oh, he's with you? Come on in " . From that moment on, I decided that I will never return here and will no longer recommend anyone to come here. Honestly, I had seen a few reviews stating that people had racist encounters, and we never had any issues, but I totally see why those reviews are posted. I loved this beauty supply, but I will have to take my business elsewhere. read more

Did not tell prices over the phone bc of policy then told me I was cheap and hung up the phone. Extremely unprofessional read more

Horrible experience, would not recommend this place! I was told by a friend that this beauty supply makes hair clip-ins! Walked in to inquire with hair I purchased online. The male owner accused me of stealing immediately upon entering the store! Do not patronize this business!!! read more

Didn't have what I wanted but because I'm in a pinch for Halloween I grabbed the closest thing that I could find for my wig but while I searched the store for the pins I really wanted I was followed around by this male Asain employee. When I started to feel very uncomfortable I gave up and just went over to check out with the female clerk and the man stood on the other side of the counter just staring at me. All for a box of Bobby pins worth a measly $1. This is why we seek Black-owned businesses. Don't open up shop in our neighborhoods if you're going to treat us like thieves as soon as we walk in the door. Go to Be Brave across the street or even OK Beauty on Hawthorne and El Segundo. At least they don't stalk you in there. read more

This review is incredibly overdue. I've been coming to this location since they first originally opened. I wont bore you with a long winded review so I'll get right to the good parts. The store is incredibly bright and clean. Very well maintained and super easy to navigate. It's got such a large selection of hair products, wigs, extensions of all kinds, and hair pieces. Theres even a nice bright size section of drug store makeup. All incredibly organized. I think the gem of the entire store is the incredibly large collection of eyelashes! So many eyelashes of all kinds and shapes and brands! At the best prices! Way better than CVS or Target. I highly recommend. The eyelashes range from prices around $2 all the way to $9. The wigs and hair pieces all range from $30-$200. But the best part of the store is the membership program (ID is only required when opening the membership then you can just enter your phone number every time after to use it) the savings can actually add up. The owner who is there everyday ALWAYS gives customers discounts on hair or if you're not buying hair he'll give a small discount on top of your membership discount as well. He also always gifts customers with small gifts from around the store, like free lashes, face mask, hair products, etc. I've bought stuff and they've told me that my selection is expensive brand and would help me switch out for the same product at a cheaper price so I never ever feel pressured or up sold. Today I bought real human hair extensions, 4 boxes of eyelash extensions and the total came to $100 but he discounted me down to $70 and gave me two boxes of free mink eyelashes. Super nice! Customer service is EXCEPTIONAL. I don't go anywhere else. As a side note, if you don't see any hair you want, just ask someone, they are incredibly nice and if you talk to the boss he will order it for you. HIGHLY RECOMMENDED read more

Bought an eye liner from them and it's dry. Try before buying or you'll be disappointed like me. read more

Beauty 4U - Cosmetics & Beauty Supply Near Me - Hawthorne, California

I love this beauty supply store!!! The guys are always very helpful and attentive! They literally carry everything and they give great gifts and samples. I shop here all the time I love it read more

Black ladies please try to find a black owned beauty supply store. People take our $$ but don't respect us. I stayed in here for a full 10 min and watched-these employees silently stare down every black customer in the store without offering assistance and cheerfully greeted only white customer. I left without buying a thing. No respect, no $$ read more

Loved the store. It's really nice and clean good selection of EVERYTHING. But Ive never felt so uncomfortable with how the owner or the only man in the store was watching and staring at the customers. 2 black women including myself in the store.. and this nice dressed woman was simply walking around looking at the wigs.. the MAN literally came to where I was to watch her from a far as she watched up each isle. She didn't look like she was going to steal anything IN FACT she even asked how much something was, but it was the way he just watched her while I was there with tweezers in my hand that I could of easily put in my purse if i wanted to! It was very uncomfortable and heart breaking I just decided to not purchase anything from here. You can't watch me or people who LOOK like me like a hawk like you don't trust then get to the register and put on a nice voice like you're really happy for me to be there. Hate that I feel this way because It's a really nice place but nope. I've came here before and never had that vibe but seeing it first hand, heartbreaking ! read more

Beauty 4U - Cosmetics & Beauty Supply Near Me - Hawthorne, California

Stumbled across this cute beauty store boutique today! Walked in to a fresh new store and immedialty got super excited. They got hair treatments, from BOMB low priced makeup, to some good looking wigs and hair extensions. Shanique was super nice and helpful and answered all my questions about makeup products and hair tools. I got some 4D lashes that looked lovely and legit for a great price and some makeup. Loved it!!! Definitely coming back! read more

Sold me products that don't work, yes it was their recommendation. The employees are young and nice but knowledge of products are missing & ownership is very customer service friendly. read more

Loved this shop they have so many different wig selections and all products you'd find in a beauty supply ! Even a nail shop and the worker was definitely helpful, can't wait to go back to purchase more wigs read more

Beauty 4U - Front door - Cosmetics & Beauty Supply Near Me - Hawthorne, California

In a mixed-race neighborhood, the owners are terrible and racist; I'm sure they'll be closed down soon. They wouldn't even let the sweet girl who works for them sell to me. When she tried to show me where things were, they kept following us and interrupting her. They continued to rush us and interrupt her despite my warnings to calm down and let her work to their financial advantage. The final straw was their ignorance regarding my license verification for California Breeze in order to receive the discount from The Board of Cosmetology. They pretended to be unaware that NO ONE now carries a physical paper license and that ALL cosmetologists must be registered in the system on the California government website. The Owner's wife interrupted me and said, "ok ok we know yeah whatever!" when I said that she could use my driver's license to look up my license online since she had a laptop nearby her register. I informed the employee that the owners were impolite and left. Fortunately, Be Brave Beauty Supply, a BLACK OWNED beauty supply, was just across the street! I paid half as much for the same hair after receiving my license discount! THE PARKING LOT IS ALWAYS EMPTY, NEVER ANY CUSTOMERS INSIDE...BEWARE read more

Great place, they don't follow you around like your a criminal! They are very professional, and helpful. Every time I go to Hawthorne I come here (coming from Lake Elsinore). It's clean with many different products to choose from! read more