AVOID - Very rude old guy working in there, took in a 18ct gold 1.1ct diamond solitaire ring with…read morecertificate of authenticity showing natural diamond etc. He couldn't give me a realistic offer, told me I should know what it's worth despite me explaining when I went in I have no idea. he offered me £10, then I laughed and he said £30. Tries ripping people off. Avoid unless you want to be ripped off

Aurum is a fantastic little independent jewellers in South Croydon. I remember walking past it as a…read morechild and always wanting to look in the windows at the beautiful pieces, and now as an adult I still can't resist stopping to stare in at all the beautiful things on display. Aurum is a working goldsmiths, with a little workshop out the back where they make everything, a fact which instantly makes them ten-times more appealing than the brightly lit chain jewellers you will find in the town centre, where the staff are just sales machines, rather than experts. At Aurum, they are on intimate terms with metal and precious stones, and you can go in and buy something gorgeous off the shelf, get them to remodel something you already have, or get something bespoke made, and they will be knowledgeable and helpful throughout. I've got some Aurum bits which I was given for my 18th birthday, and they are still going strong (I won't tell you exactly how many years later), my Dad has a pair of their frog cufflinks, which are still his favourites after 15 years of wearing them, and my brother has bought all manner of things from there for his wife - from those first teenage presents, to the ring he gave her on their wedding day.

Charlie's rock shop might rock your world (ehem...sorry.)…read more Charlie (at least I assume the bloke behind the till was *the* Charlie) was happy and friendly even though we wandered in on a horrible rainy day. My friend wanted to come here because she bought her favourite pair of earrings here yeears ago...so we came in for a bit of a mooch. This place is full of interesting jewellery- some of it was gorgeous/ some of it was not really to my taste. BUT Jewellery is always a very personal thing to choose - so maybe other yelpers'd like the things I cringed at. There was also a large selection of different minerals and gemstones for sale...so this place would make any collector of stones happy. I bought a couple of pairs of pearl earrings with Stirling silver backs (for £6 each!!) and left very happy.

I love a visit to Charlie's Rock shop. Unfortunately for Charlie and his crew I don't buy much and…read morewhen I do I don't spend much, but hopefully this honest assessment of why this is one of the best shops in the local area will go some way to redress the balance of the joy I receive from a visit and Charlie's profit line. This shop will show you some beautiful geology. They have items from £2 to £200 of sheer beauty. Gorgeous necklaces, rings and other jewellery is available. This is a great place to buy rocks to make jewellery with. I have taken a few friends here to Charlie's Rock shop. They have always bought something and loved the store. A fair few have returned without me. So I have done something good apart from this review Charlie!!!

The member of staff was extremely unprofessional. I asked a straightforward question in relation to…read morethe price he quoted (which I perceived to be on the high side). My question should have been met with a straightforward answer. Instead the member of staff proceded to make some condescending implications about my item in the most passive-agressive manner. My advice would be to avoid this business. I suspect that the abundant glowing 5-star reviews on Google (nearly no 4-star reviews or below) are either incentivised or fake.

This is just a lovely, lovely shop. They've got some lovely jewellery in there - really gorgeous…read moreold pieces as well as newer stuff. I've never gone in to buy jewellery, but to get watch accessories (batteries/watch straps). These people really know their stuff and they're wonderful personalities to boot. So friendly, and really kind - how many shopkeepers do you know who give your kids a pound to buy an ice cream??

I had to sign up to review this shop because I think the world deserves to know just how amazing…read morethe service is here not to mention having some of the most beautiful jewellery I have ever seen. We first went in to look for an engagement ring and were served by Mr Graham, the owner of the shop. He was so charming and so knowledgeable, I felt so special. Needless to say I am now wearing the most beautiful, unique ring that I simply adore. I feel like we paid a really fair price and am confident that that my ring is very good quality. I would recommend this shop to anyone and since we've discovered he does repairs and alterations too, we;ve become true regulars.

Traditional little jewellers a rare these days and need our support. This has been here for years…read more Unchanged.

A little remorse would have gone a long way ... it took over two months for my pearls to come back…read morefrom restringing. When I politely suggested that at the very least they could have sent me an update saying they were delayed I was completely brushed off - 'we do it very well', 'you'll have trouble getting it done elsewhere' and not even a hint of an apology. That's a long time to say goodbye to a favourite piece of jewellery, but a simple apology would have helped a bit

I've bought much of my jewellery from this wonderful local jewellers over the past ten years, and…read morelike any great local shop, the more you chat to them and shop from them, the more they get to know your tastes and recommend pieces for you, whether you're spending £60 on some earrings or many times that on an eternity ring. They also do a great job at cleaning my jewellery and mending stuff I've bought elsewhere. I can't recommend them enough. Although of course there will always be people that prefer to pay more for lower quality diamonds from more famous stores!

One of the best jewellery shops in Southend. Excellent choice from affordable to expensive. Staff…read morealways helpful with good advice given. Have bought many gifts there. If want to buy something special this is one place I always go back to. Brilliant!!

I purchased a beautiful Bulova ladies watch from Sarah Beth jewellers and I am very pleased with my…read morepurchase. The same style watch in one of the larger, well known chain of jewellery shops was three times the price! The delivery was quick and packaging/delivery good so now Sarah Beth's is my first port of call. I don't often write reviews but felt in this instance I did have to comment. Many thanks.