This is an amazing place to get exceptional eye exams and high quality eye glasses. Whats different here is the time and attention they take for every patient. My exams have always extremely through and the doctor took the time to focus on my particular needs for my vision prescription. I've been seeing the same Dr for at least 15 years likely longer and am so grateful for the care and my family receives. read more

I called and needed help with an itemized receipt to submit to my insurance. Carly answered the phone and was beyond helpful. She was kind and patient and willing to help, I highly recommend carly!!!! read more

I have had trouble getting the correct Rx from my previous two optometrists, but Dr. Holden was able to quickly identify the problem and get me the right Rx for near-sighted and computer lenses. The quality of the exam and the selection of the frames are the best I have found in the MKE area. My only reservation to recommend Be Spectacled is how difficult they make it to select lenses once you have picked out some frames. An associate literally read aloud my options off their computer monitor, without clarifying the costs or features. When I selected the basic lenses, they said I didn't want those (then why even offer them?). I never really understood what I was getting or paying. I didn't even see an itemized receipt until I picked up my glasses ($275 for lenses, oof). It all felt rushed, opaque and like I was getting up-sold at a car dealership. If they would be more clear and transparent about lense options and costs (maybe put it all on a flyer you can hand to the customer), this place would be an easy five-star review. read more

I got my eyes examined and a pair of glasses here recently that I've taken to calling Aladdin. Because, they show me the world. I should rewind a little. I don't think I've been able to see properly for a couple of years now. So early 2020, I made an appointment with Be Spectacled. And, well, the pandemic lockdowns hit and the appointment got canceled. Then, you know, worldwide uncertainty and next thing you know it's 2021 and I've still not had my eyes checked. I'm happy to say that changed recently. I made my appointment, had my eyes checked, and got my prescription. They have a nice selection of glasses to choose from and are super helpful in finding your pair. "What style are you thinking of trying?" she asked "Bold frames!" I exclaimed with confidence apropos of nothing. And, bold frames I got. And, now, I can see the world. Shining. Shimmering. Splendid. Get to it! read more

Be Spectacled - Bold frames! - Optometrists Near Me - Wauwatosa, Wisconsin

Three years ago, I had my first appointment with Be Spectacled to get my eyes checked At the time, my eye exam was scheduled with Dr. (of Optometry/Optometrist) Susan Diederich. Then and now, having seen her for another exam two weeks ago, I can say, unequivocally, that the exam OD Diederich performs is the most comprehensive and state-of-the-art eye exam I have every had over many years and many exams, including those exams by Ophthalmologists. Dr. Diederich is so very professional, patient, thorough, tenacious and very nice. I really think she is great! On this last visit, I happen to mention to her that my Driver License erroneously lists a requirement for me to wear corrective lenses. She immediately offered to initiate the composition of a WI State form (Certificate of Vision Examination) and promised she would mail it to me when she completed it. Sure enough, less than a week later, I received the certification letter in the mail. I have yet to shop for or ask about purchasing new eyeglasses here, though they have an array of frames to choose from and an optician on the floor to help patients. My five star rating is for the my exam experiences here as well as my experience with the business and the new shop (next door to Yo Mama yogurt) which is now down the street from their old digs. read more

Be Spectacled - Optometrists Near Me - Wauwatosa, Wisconsin

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Great friendly and efficient staff. Worked hard to make sure my sons contact prescription was just right. He has a very strong prescription so is difficult to fit but they got it right. Very happy! Update: Been going to see Dr. Mark Veth and his crew for four years now and I can't say how awesome they are. Just picked up my new glasses and I love them. The prescription is perfect and the frames are super cute. IMO there's no better place for all your eye care needs. read more

Be Spectacled - New Specs! - Optometrists Near Me - Wauwatosa, Wisconsin

Dr. Mark Veth was great when I came in for my 1st eye exam. He took the time to get to know me and sat and talked with me. He was kind, caring, and he really gets to know his patients. I highly recommend him if you need to go to have an eye exam. read more

I was a new patient and just so impressed with the medical knowledge, time spent answering questions and kindness of Dr. Mark Veth. Hes amazing along with his staff. Highly recommended!! read more

My husband works next door, so I thought I would help support local business and make an appointment. I called around 1015am and got an appointment for 1145. The atmosphere is phenomenal. Molly and Mark are friendly and knowledgable. The complete exam was quick and painless (I normally dread the exams). I have problems picking out glasses that flatter my face. Both, Mark and Molly, helped me pick frames that were stylish and functional. Boy, they look good on my face too! I recommend Be Spectacled to anyone that needs a thorough exam and/or new glasses. You will love this place! I got my sunglasses in a week and I LOVE them! I am thrilled! read more

I love this area of Tosa, and when I decided to finally trash my twisted old bent up frames for some nice, face fitting new ones - I knew right away I wanted to check this place out. I walked in without an appointment to just look at the frames and get a feel for the place. The same company that designed the restaurant "Swig" in the third ward, designed this place. Retro decor and upscale lighting made this place gorgeous. There are two main walls of frames, more or less laid out by brand. They are mostly local and solid brands. This place is a buy-off-the-wall place, so what you see is what you get - no ordering different frames in different colors. While that was different for me to get used to, the options were still plentiful. Right when I walked in a nice saleswoman came over to ask what I was looking for. I explained and she immediately went milling about grabbing different frames for me to try on, and tweaking her selections based on my preference and fit. We narrowed it down to two frames. I made an appointment to come back in a couple weeks for an exam. I came in and was checked in without hitch. There were a couple others looking at frames and talking with staff, so I sat at the "bar" and worked on deciding on a pair. Dr. Veth came out and brought me back to his exam room. He was very friendly and talkative, while still getting the job done. My insurance ran through smoothly, and the ordering process was quick. My new specs should be in in about 2 weeks, and I cannot wait to go pick them up. read more

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I went to Be Spectacled after work to look at glasses yesterday. I met with Carly. She is amazing. She saw me looking lost, and responded right away. She was helpful, professional, and knows her stuff. I appreciated this, and will be returning for my 2nd pair, and asking for Carly. This is a great place, and I had a great experience. If I could give it more stars, I would. *Also, I saw my eye doctor, Dr.Veth in the lobby, I haven't been to the office in over 6 months, he spoke, and even remembered my name. Where else can you get this type of experience?! Top Notch, 100%, A+. I highly suggest this place. read more

I can not say enough good things about Be Spectacled. I've dealt with many optometrists, and I felt like none of them actually listened to my concerns about my eyes. After seeing Dr. Diederich, I finally got an accurate prescription and my vision is the best it has been in a long time! All of the office staff were extremely friendly and made ordering contacts so easy, and emailed me copies of my prescriptions. I would recommend Be Spectacled to anyone in the market for a new eye doc! read more

I really enjoyed picking out frames here. I had been looking around for a while and found most of the lines I was interested in here so I could compare. One expensive frame found elsewhere was 20% less here. They helped me find perfect frames and the lab did a great job on my progressive lenses. I got my Rx elsewhere so cannot comment on exams. Everything went well plus there is a chocolate shop next door. read more

Back in the first grade I wanted to get glasses like my brother because I thought they made people look more distinguished. Fast forward 20-some years later and I have finally found an eye doctor that I like going to. After having a negative experience at a different Milwaukee eye doctor, I checked out Be Spectacled on a recommendation from a co-worker. Dr. Mark went to the same institution I work for and I learned quickly that he takes the time to hear out his patience. Rather than quickly diagnosing, he suggests a couple different options to help out your situation. The staff here are also the greatest. I went in here with my partner (she had her eye appointment several weeks prior) who wanted to see if an old pair of glasses could be repaired. Keeping in mind, that she didn't buy them there, the staff took the time to look up the piece that she needed and suggested she buy it. There was no upselling or suggesting a new pair immediately. They tried their best to help find the best solution. I will go to bat for Be Spectacled. And if anyone says differently about their service... well, they probably just had an off day. read more

This review is for the eye doctor (she's VERY nice) - 5 stars and the assistance with shopping with glasses (1 star). I went here last year for an eye exam and was really set on making Be Spectacled my go-to optometrist. This year, we had a benefit change and I really needed an exam that they couldn't schedule, so I went elsewhere, got a prescription, and then went back to Be Spectacled to buy a pair of glasses because I really liked them last year. My husband and I walked in about 10:30 on a Saturday morning and all of the associates were helping people. We walked around and looked at frames so that I had an idea of what I liked when it was our turn to be helped. After about 20-25 minutes of shopping, a woman with short blonde hair finished up with her customer and then started helping a young single gentleman who had come in after us, never acknowledging us. Not one person said hi to us the entire time we were there. Not one person said, "We'll be with you soon." We waited about five more minutes in hopes that someone else would help us, or acknowledge our presence, and nobody did, so we left. There were two of us scanning frames on either wall, it just seemed pretty coincidental that neither of us were acknowledged in the entire time. Unfortunately, I won't be going back here even if the doctor is nice. read more

My wife and I had old glasses with outdated prescriptions. For years, we meant to get them updated. Finally we decided to take the plunge and we're so glad we went to Be Spectacled. The staff was incredibly friendly and attentive without making us feel like we were being rushed. The selection of frames they have made it tough to make a decision since there so many great options, but considering other locations I've been to where you just pick the lesser of he evils presented, we were thrilled. We both love the frames we chose! Dr. Veth was present that night and was a warm and outgoing ambassador for his practice. A very nice affable fellow with a warm personality. A family with small children came in and he was wonderful with the kids, even doing a Mickey Mouse impression for them! Dr. Veth and his staff are top notch. The location is clean, modern, and very comfortable. We'll be back for all of our glasses and contacts needs. read more

My husband and I wandered into Be Spectacled on the recommendation of a friend. Even though we live on the East Side, we are more than willing to book it to Wauwatosa for their selection of frames and the sheer coolness of Dr Mark. Yes, coolness. As another reviewer notes, Mark Veth is the eye doctor at, and owner of, Be Spectacled, and he is by far the best optometrist I've seen. My husband also really likes him, which is a bonus (he's usually pretty apathetic about such things). The staff is also very nice and efficient. They have a great selection of frames, and the interior design work of the establishment is really gorgeous and actually complements the frames and Dr Mark himself. There's a piano, too! The exam itself is very easy and stress-free. I tend to be extremely awkward in situations like that, and Dr Mark is really good at navigating around it. Check this place out, seriously. It's really, really good! read more

I just had my first eye appointment with Dr.Mark Veth and I have never felt better about my eyes! I have had issues with my vision since I had an eye injury 5 years ago, and Dr.Veth helped me understand the reason why, and made sure that there were no severe issues going along with it. Chastity also helped me look at frames and answered all my questions with a friendly, upbeat demeanor. She was also very helpful when I immediately called back to make an appointment for my husband! I highly recommend Be Spectacled to all of my clients and friends. read more

They were so amazingly helpful. At the end of my visit they put a new temple on my daughters sun glasses even tho they weren't true Ray-bans. Free! Will visit them in future for frames etc. great selection. read more

I went to this store because it's well reviewed on yelp, but totally disappointed at last. They were extremely unprofessional and did not really care about customers. When I picked up the new glasses, I cannot see clearly at all, I told the receptionist at the front desk, she insisted this is caused by new prescription, and let me go back and get used to it. After several days, I still didn't feel right, so went back to them. This time Dr. Veth said this was a wrong prescription because of a typo when he input data into computer. And when I received the EOB from insurance company, I realized that they charged me more than the bill from insurance. I went back again. This time there was another arrogant receptionist at the front desk. I told her they made mistakes on my prescription and the bill but she was just dismissive and raising her eyebrows. When I was talking to her, she was looking at her screen at all time, did not look at me at all. Very impolite woman. This was their attitude to their mistakes. I was speechless, I just let it go. I did not ask return and got new glasses anyway. But I will never go back because of their attitude. Some receptionist were kind, but at least two old women, they know nothing about glasses and suck. read more

For someone who cares that every display is retina display, optical quality is a high priority for me. I can safely say I have found my one and only source for all my optical needs. Thank you to my friends at Be Spectacled! All the staff are absolutely wonderful, special shout out to Devon, Kelly and of course, Dr. Mark. Look forward to working with you again. read more

Our family loves Bespectacled. My wife and I and our 7 year old have gotten our care and glasses/contacts there for several years. Dr. Veth conducts thoughtful and productive exams; and, the staff are friendly and very knowledgeable. They have a wide variety of options for glasses and contacts and they have always worked well with our insurance. We wouldn't think of going anywhere else. - George S. read more

Dr. Veth is a great eye doctor - easy to talk to, thorough, and always addressed any of my concerns. The front desk staff is also super cheerful, and when I had to buy glasses, they were a huge help and actually tried to give me advice based on my face shape and didn't just leave me to try on all the frames by myself. My only (slight) complaint is that within the three visits I've had over the last few years, they always seem to be running behind! Wait time is usually 15-30 minutes after the scheduled appointment time. I wish they would improve that, but overall a great establishment with a convenient location! read more

I didn't buy my glasses here, but I came here when a nut fell off and the arm of my glasses detached. They were so happy to help me and replaced the washers and nuts on my glasses for no charge. Such great customer service! read more

Dr. Veth and team are spectacular. He was friendly and professional and makes you feel at ease when checking your eyes. Getting your eyes checked sometimes is a little nerve racking. But he makes it a very pleasant and easy experience. The staff was incredibly patient and responsive when picking out the frames for your glasses. I never felt rushed and they never were annoyed...Even though I may have worn every pair of glasses in the store. I am very happy with my selections and I think I have found my go to place to get glasses. They have the most unique selections of frames that make your personal look shine. read more

This review is simple: Stellar customer service. Totally good people who go out of their way to make your experience the best it can be. read more

Absolutely awesome in every way - great selection, staff, and location. We had a terrible experience with Wisconsin Vision and so glad we came here upon recommendation read more

Very friendly staff and excellent customer service. It has a neat atmosphere and really good selection of trendy glasses. They did a great job at helping me pick the right frames that I love and were in my price range. The doctor is really nice and she was very patient with me as I attempted to get contacts into my eyes for the first time. read more

I recently switched to Be Spectacled from Metro Eye and am very pleased. It's great to see such a vibrant business fill a void in the Wauwatosa Village. Everyone that works there is friendly and helpful- Mark is a great doctor and very helpful when it comes to picking out new frames. Their selection of high end frames is nice (Salt, Prada, Ray-Ban, Oliver Peoples) and the atmosphere of the place can't be beat. Highly recommend. read more

The service and atmosphere is great (not to mention their glasses are just really cool), but when it comes down to it, that's not what I'm going to the doctor for. These are my eyes I'm talking about here - sensitive, hyper-important, delicate organs. And Dr. Veth was fantastic. The exam was thorough and as comfortable as it can get, and when I had some eye trouble he explained what was going on in a clear yet comforting way. Got everything I needed, will be going back regularly. read more

Be Spectacled is too great to be believed. I've never seen an eye place that actually puts thought and creativity into its decor. Have you seen its website? Actual customers modeling fabulous frames. Dr. Veth was able to truly correct my husband's vision for the first time in his whole adult life. He found me the first type of contacts that I can stand wearing for more than 4 hours. And didn't feel hurried during my exam or check-out at the counter. read more

My experience at Be Spectacled was perfection. In walking past I had always assumed it was just high-end fashion glasses. In fact they are a quite reasonable eyeglass shop with optometrists on site. From the moment I walked in, it was it was a pleasing atmosphere; the store was layed out nicely, the staff were wonderful to work with, the selection of frames was large and the music they played was wonderful. Dr. Veth was both very professional and personable. He really took the time to get my prescription right, while answering all my naive questions and remaining genuinely cordial. The experience was much the same when I came back for my fitting. I was treated like the only customer in the store and never once felt I was being rushed or processed. They even offered to lend me an umbrella when it started to rain. I could not be more pleased and will definitely go back to see their new larger location when it opens. read more

This place is the best! The selection of frames is extensive and the staff are so helpful with great suggestions when I needed an opinion on choice of frames. Dr Mark Veth is just awesome and goes above and beyond to ensure you're getting the best care! read more

Very friendly staff. I had an eye exam, ordered a plair of glasses, and got contacts. Dr. Veth was part of the process from giving me a thumbs up on the frames I chose, to checking my contacts for proper fitting. I brought my sons in there on several occasions and they were always treated in a friendly manner. Pretty much a comfortable place with great service. And, I love my glasses! I was a Dean and Fletcher customer for 15 years, but I am now converted. read more

Good selection of frames. Nice and helpful staff. This is either a 4 or 5 star place. I would recommend it and would use it again. read more

We love Dr Veth and his team. It's not just about getting your eyes checked-it's about community, vision and looking good:)

When you first walk in, there are frames everywhere. They've got one of the largest selections around. In addition, the frames are all for the most part very stylish and contemporary, mostly in a medium-to-upper-level price range. You are encouraged to spend as much time browsing as you want, try on as many frames as you want, etc. The frames are hanging out in the open, so you can just help yourself. No one pesters you, but if you want assistance, just ask. The atmosphere is very laid back and positive. The frame selection is outstanding. Service is outstanding. I found an amazing set of new frames. The whole experience was very professional, positive, and no sales pressure. read more

If you need an eye exam, new frames or contacts and you like a fun, friendly, modern, professional environment you have to go to Be Spectacled in the Village of Wauwatosa! Be Spectacled has a great selection of modern and classic types of frames to fit your face and personal style! Devon and Molly have great suggestions to help you find just the right pair! Dr. Veth is a friendly, warm professional and takes his time to give you a great exam while addressing your current vision needs. As an added bonus I was the lucky recipient of Brewer Tickets that day from Dr Veth! I'm a returning customer and I will be back again! Thank you Be Spectacled! read more

Have been wearing glasses/contacts for 16+ years and have been through various optometrists from LensCrafters to large health care centers. It's wonderful to get the personal attention from a locally owned private practice, the way health care was meant to be. Great staff, great selection, and always satisfied since the first day they opened. read more

Dr. Veth gave my 11 year old daughter an eye exam, and we told him about her ongoing issues with daily headaches that she has had for years. He was familiar with a condition of over-focusing that I hadn't heard of (after seeing a few medical practitioners for this issue, and doing a lot of personal research.) He suggested we try bifocals for her, and by golly, the majority of her headaches vanished!! After years of struggling with this, we are SO grateful to Dr. Veth for helping my daughter so she doesn't have to live with daily pain. I highly recommend Be Spectacled for Dr. Veth's skill and expertise, in addition to their outstanding line of cool frames, and great personal service from all the employees. My husband loves them for the guitars and pianos that are there for him to play while he waits! read more