1. Bay Area Floors

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Scotts Valley, CA

Bay Area Floors

4.7 (3 reviews)
Closed • 10:00 am - 5:00 pm

Request quote & availability

Response time

4 hours

Response rate

100%

Services - Bay Area Floors

Carpet installation

Bay Area Floors Photos

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Warehouse Direct Flooring Outlet

Warehouse Direct Flooring Outlet

(188 reviews)

Expert level assistance selecting new hardwood floor and project management from sales associate…read moreJana Ashley. Flawless installation with very careful attention to detail from Alex and Tony. 10/10 experience overall.

Extremely poor customer service -- local customers deserve better…read more I reached out to Direct Flooring Outlet after seeing the reviews and wanted to get a local quote after finding the flooring I was looking for online. I used their website to request a free quote and was contacted by Dan Versman, the owner's son. Dan initially told me they would likely be able to match the price I had found and that he would put together a quote. What followed was one of the most frustrating customer service experiences I've had in a very long time. I received several one-sentence emails from Dan asking questions that I had already answered in my original email. Rather than continuing this back-and-forth, I simply asked if we could have a quick phone call to discuss it. No response. I then called the main office. The woman who answered gave me Dan's phone number and specifically told me to text him and that he would get right back to me. He never did. Not once. I waited until the following week, giving them plenty of time and being more than patient. Later that afternoon, I sent another email and called again. Eventually, at the end of the day, I received a response saying: "This isn't worth it for us, we're going to pass." That's it. I have worked in customer service for over 25 years, and this was honestly one of the worst experiences I've had dealing with a company. I wasn't asking for anything unreasonable. I was a local customer trying to purchase a substantial amount of flooring and simply wanted a quote and a conversation about pricing. What makes it worse is that I called the main office afterward specifically to explain my experience. I was told that Lou Versman would be informed and would call me back. He never called. At some point, businesses need to be accountable for the level of service they provide. If you say you're going to call someone back, call them back. If you say you're going to provide a quote, follow through. If you don't want the business, that's fine -- just communicate that professionally and promptly. Your website has a commercial talking about the level of service you provide to local customers. Based on my experience, that message does not match the reality of dealing with your company. I ended up having to order the flooring from over the hill, which was a major inconvenience, simply because a local company couldn't be bothered to follow through with a basic customer inquiry. And Dan Versman's lack of communication, respect, and professionalism was obvious throughout this entire experience. The lack of care and respect shown toward a potential customer speaks volumes about how seriously he takes the people who are trying to give his business their money. And Dan -- giving your own company a 5-star review and then the company responding to that review looks pretty crooked from a customer's perspective. At the very least, it raises some serious questions about the credibility of the reviews on this business. SMH. If you're looking for flooring, go somewhere else. There are companies that will actually communicate with you, follow through, and treat you with basic respect.

Elegant Construction

Elegant Construction

(33 reviews)

Can't say enough about Keith and the quality of his work. Keith had already remodeled both of my…read morebathrooms and kitchen and I was so pleased with the results that I brought him back to replace my outdoor deck banister. And as anticipated, I love it!!! I have recommended Keith and his team to several friends who have also hired him and they also are very satisfied with the end results. I would recommend Keith to anyone who is looking for quality work done on time and within budget. He won't be the most expensive and he won't be the cheapest, but he is the best!!!

I was referred to Keith and Elegant construction by a close friend (who did two bathrooms and a…read morekitchen remodel with them) and after getting quotes from several companies, theirs stood out as the most favorable and comprehensive. I first hired them to renovate two bathrooms last year and was so pleased with the results that I brought them back for a full kitchen remodel--which just wrapped up successfully. Their pricing is competitive, and the quality of work is very good. I was especially impressed with the electrical and tile work on both projects. The foreman and crews are skilled, professional, and efficient. Even though I had a designer, Keith and his team offered thoughtful suggestions that made the final result even more aligned with my vision. A couple things to keep in mind: as with any contractor, make sure to read your quotes carefully--I missed that trim work wasn't included in the original painting estimate. Also, the teams tend to start early, which was fine for me but might require a heads-up to your neighbors if noise is a concern. Overall, highly recommend them for home renovation projects!

Bay Area Floors - Maple floor refinish in our kitchen

Bay Area Floors

(142 reviews)

Bay Area Floors is the best flooring company in Santa Cruz- I'd never use Home Depot again! Such…read morewonderful and responsive staff. As a REALTOR, I always recommend Bay Area Floors for clients, and my own home! Laura Keeley, REALTOR 831-889-3200 Laura@Davidlyng.com

I hired this company to install a product they offered called Revotile, a click-lock floating…read moreporcelain tile. In less than a year, the grout was cracking and the tiles were shifting in one end of the bathroom. When I brought this to their attention, they said in their opinion the structural failure was caused by a shaky washing machine and possibly also affected my subfloor. They even came out to evaluate the possibility of a paid repair at my request, *but sent someone out who did not work with tile.* When he informed them that he did not work with this type of flooring, they told me they would have to send out a tile installer. (They *installed* the floor and had come out once or twice to look at it...and they didn't know it was tile?) The second installer they sent said a repair was not possible, so I decided to have the tile removed, the subfloor repaired if necessary, and vinyl sheet flooring installed. I used a different flooring contractor for the removal and replacement. Upon demolition, it was discovered that Bay Area Floors had actually used a blue Microban underlayment (designed for floating laminate or wood) directly under rigid porcelain tile. Tile requires a rigid substrate - putting it over foam causes the floor to flex, which is the real reason the tiles were shifting and the grout was cracking. (Further, there was nothing wrong with the subfloor.) I tried to contact Bay Area Floors directly regarding this, but they stopped responding to me. Because they stopped responding to me entirely, I have filed an official complaint with the California Contractors State Licensing Board (CSLB). The CSLB has opened a case and issued a formal notice to the company. So far they have ignored the board's mandatory response timeline, the deadline for which has technically just passed, but I will update this review if necessary. Be incredibly cautious when hiring this company. EDIT: The contractor response below is absolutely false. They have taken no such action or at least have not communicated with me about it. Certainly that have not "attempted to assist me in filing a claim." Furthermore, anyone can research online that Microban underlayment is both an improper underlayment for porcelain tile AND is not the underlayment stipulated by the manufacturer, Daltile, for proper installation and for warranty requirements. Please do so, then compare the photos attached with the contractor's claim that they "follow all manufacturer installation guidelines." This has nothing to do with "the flooring I chose," it has to do with the contractor's blatant disregard for industry installation standards, and both trade and manufacturer guidelines. I will not edit or respond further, this is now in the hands of the CSLB, to whom they can provide the evidence that they responded to me as he claims.

Aluffi Tile and Natural Stone

Aluffi Tile and Natural Stone

(7 reviews)

We hired Chris Aluffi to install the tile in our bathroom, and he did a fabulous job from start to…read morefinish and we couldn't be happier. We were in the process of remodeling our 1980s era en suite bathroom and needed tile work done. I had picked out pebble floor tile from Bedrosian's Tile and Stone in San Jose and glass accent stripe tile from Two Stone Cabinets and Décor in Santa Cruz. The project we needed tiled was the shower and bathroom floors, and then the accent stripe in the shower and the back of the niche in the shower. It was complicated because the shower walls were going to be Quartz slabs, which had to be worked in and around the accent strip and niche. Chris was really easy to work with. He had excellent design ideas and suggestions and communicated really well. He let us know what time he would be starting the next day and he was always on time. If he was going to be delayed, he texted to let us know. He prepped the shower pan and it passed inspection. He prepped the walls and laid out the area for the accent stripe and the back of the niche. The installation was perfect. The floor was a little complicated because I wanted a heated floor as well as the same tile on the floor of the bathroom and the shower, as well as on the curb going in to the shower. He rolled with it and did an excellent job. His craftsmanship and attention to detail were great. I also wanted sea glass embedded in the grout on the floor. He figured out how to install it properly and it looks like a million bucks. He was able to take my crazy ideas and make them work so that it looked great and I was super happy with his craftsmanship. I also really appreciated how he kept the bathroom work area, as well as the area outside where he did the tile cutting, clean and orderly at all times. I can whole-heartedly recommend Chris Aluffi for any of your tile installation needs. Everything was great from design to installation, and communication was always great as well.

Chris Aluffi is the owner and operator of Aluffi Tile and Natural Stone. He has been doing Tile…read moreand Natural Stone for more than 20 years with great attention to detail. Aluffi Tile and Natural Stone specializes in both remodels and new kitchens, bathroom, flooring, inside and out.

Bay Area Floors - flooring - Updated October 2026

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