Specialties
Barbie Li and the Barbie Li Team specialize in residential and commercial real estate across New York City and Long Island, with extensive experience representing sellers, buyers, developers, and investors.
Our services include residential sales, seller representation, buyer representation, new development, commercial sales and leasing, investment properties, retail, office, multifamily, condominiums, co-ops, and single-family homes.
With $1B+ in total residential and commercial sales, our team combines market intelligence, data-driven pricing, professional media, digital marketing, and experienced negotiation to strategically position each property and reach the right buyers.
Whether you are preparing to sell a home, acquiring an investment property, marketing a commercial asset, or exploring a new development opportunity, our team provides a full-service approach from initial strategy through closing.
History
Established in 2018.
B Square Realty was founded with the vision of creating a modern, full-service real estate company serving New York City and Long Island.
Since then, the company has grown to more than 200 real estate professionals supported by dedicated administrative and marketing teams. Our business spans residential sales, commercial real estate, investment properties, new development, and real estate marketing.
Today, B Square Realty combines local market expertise with technology, data analytics, professional media, and an extensive buyer and investor network to provide clients with a comprehensive real estate experience from strategy to closing.
Meet the Business Owner: Barbie L.
Li (Barbie) Li is the Founder and Principal Broker of B Square Realty and leader of the Barbie Li Team, with 14 years of experience in New York real estate.
Barbie has represented homeowners, buyers, investors, and developers across residential and commercial transactions throughout New York City and Long Island. Her team has completed more than $1B in residential and commercial sales and has served over 2,000 clients, including families, sellers, buyers, developers, and investors.
Recent recognition includes the 2025 CoStar Power Broker Award (Q2 & Q3) and recognition as the #1 Retail Leasing Agent in Queens in 2025. Barbie's approach combines market expertise, data-driven strategy, strong negotiation, and an in-house marketing platform designed to maximize exposure and results for every property.