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    Baldwin & Co.

    4.8 (169 reviews)
    Closed 7:00 am - 6:00 pm

    Baldwin & Co. Books, Mags, Music & Video Photos

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    BALDWIN & CO. ATMOSPHERE

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    Ginger lime tea with lavender syrup.
    Olivia G.

    Rating 9.3/10 It was a beautiful day to visit this black owned bookstore cafe. I loved the aesthetic of the shop and they carefully curated their book selection. In the rear of the building, they also have spaces to use for broadcasting/meetings available to reserve. I got the ginger lime iced tea and sat outside on the adjacent patio since it was such a nice day.

    books
    India R.

    I felt right at home at this coffee shop. The vibe is very welcoming and peaceful. Every space, wall to wall, has been decorated intentionally . They didn't waste a single spot. I ordered the "Go tell it on the mountain" latte. This was my first time trying oat milk, and I loved it! There were many wonderful books to explore while enjoying my coffee and I spent the rest of my time on the beautiful outside patio. This will be one of my go to coffee shops for sure.

    Lavender lemonade
    Meghan B.

    What a gem Baldwin and Co has become to the community. This is the perfect space to grab a drink or pastry from the café, work and study, discover your next favorite book, record a podcast or meet your favorite author. The space is so cozy and artistic. On my visit I ordered their lavender lemonade and it was delicious. The perfect balance of lavender and perfectly sweetened lemonade. I sat in a small reading nook that had a bookcase full of books and games to play. There were so many books to rummage through featuring various black and local authors. Definitely a space I would recommend to visit.

    Purchased my first blind date with a book!
    Stacy L.

    When I'm traveling, I make a point to find any bookstores in the area (bonus points for black owned.) Baldwin & Co. is the cutest coffee shop/bookstore located not far from the French Quarter. They offer a variety of coffee and other beverages (I enjoyed my lavender lemonade). There's comfy seating to sit and enjoy your book and beverage. In addition to a great selection of new books they also have merch available for purchase. I even spotted an area that appeared to be a podcasting space. My visit to Baldwin & Co was the perfect bend to a day of sightseeing in NOLA.

    Iced Matcha latte
    julia d.

    Grabbed a matcha latte during the BHM Cafe Crawl with the Yelp Elites! I went the Saturday of the Cafe week and unfortunately, the worker stated that they were not handing out anymore drinks and only the Yelp kits, so I was bummed. The matcha latte with vanilla syrup was very disappointing, as it was lacking in flavor and watery. Would probably recommend another espresso drink.

    Jenna T.

    LOVE LOVE LOVE!!!!!! Prices are affordable, more coffee options (and specialty options), more non-coffee drinks, and lots of books! I love a particular section they call "blind date with a book". You pick a book based off the blurb, not the cover. Such a cool concept! They have a wide selection of books and don't skip over the children's book in the way back! Lots of books by BIPOC, for BIPOC. Definitely a coffee shop you can lose yourself in. They also have a podcast studio that looks very cool. Can't wait to come back and sit and chill inside. Maybe go on a blind date with a book.

    Merch and Reading nook
    Keke T.

    This cafe is located in the backbone of the city near a lot of historical landmarks. The theme of this cafe ties in perfectly with the location and history of New Orleans. Baldwin & Co is a spacious atmosphere where you can come try some signature cafe recipes while enjoying a good read by a black author. They provide inside and outside seating. They have a large variety of books from political to children's books and yes all written by black authors. The service was very friendly and helpful with my decision making process. I wanted to be adventurous and tried the "If Beale Street Could Talk". It was delicious in my opinion because it reminded me of a Mexican hot chocolate with a touch of espresso. I enjoyed the cleanliness of their different spaces and learned that they host reading and signings by traveling authors. I believe every bookworm should add this cafe to their list!

    Yasmeen M.

    love Baldwin and Co!!! The atmosphere is so cozy and nice, and the drinks were fire. I wasn't expecting to like my iced latte but this was so good. I also love the character and community Baldwin creates! My one down side is the space is small, so I didn't feel like I could sit there for a bit to do work. I would def come back for a coffee and to browse around the latest books!

    Giovanni's Room (oat milk lavender latte) and matcha latte
    Michelle Z.

    Love the book selections here, AND it's a bookstore dedicated to my favorite author James Baldwin. AND best of all, the drinks are actually really good. The espresso was NOT bitter. The latte was not too sweet. And I truthfully don't usually order lavender drinks, but I had to buy a drink named after my favorite book. And yeah - it was worth it. The matcha latte was awesome too. It was some ceremonial grade level matcha or something. Maybe not but it tasted really smooth. Definitely will be back

    Essence B.

    Love this cute, quant bookstore & coffee shop in the heart of Nola. Love all the activations, activities, community involvement (big time) and intentional integration of the culture. Author talks are great and feel very intimate. Baldwin & Co. is a black-owned independent bookstore serving individuals, schools, businesses, nonprofits and more using the power of books to inspire social justice. Baldwin & Co. donates hundreds of books, foods, beverages and more to impoverished communities. Our mission is to inspire growth in people and communities through the power of reading. Based in New Orleans' historic Marigny neighborhood, Baldwin & Co. is a vibrant community hub, and a center for intellectual discovery where authors, readers, artists and activists gather in a welcoming and supportive environment.

    Katie S.

    What a cool bookstore! They had a wide selection of books and several coffee drinks to choose from. This is a great way to spend some time reading, working or just hanging out in a cozy and comfortable space.

    Alexandra P.

    During our most recent trip to NOLA, we stayed just down the street from this place and decided to stop by in the morning on our way out. I hadn't done any research beforehand, so I was pleasantly surprised to discover it was also a bookstore! Their selection is fantastic with a strong focus on books by Black authors. Even better, they have a dedicated room you can rent to record podcasts. How cool is that? Everyone in my family loved their coffee, but since I'm not a coffee drinker, I went for the chai and it was delicious. One of my favorite details was their menu. It included descriptions of each tea's health benefits. As an avid tea drinker, I even learned a few things I didn't know. Thank you for educating me! I love supporting small, local businesses, and this spot is definitely worth a visit!!

    The Color Purple
    Tara R.

    Black owned bookstore and coffee shop. Friendly staff. Love the unique coffee combinations. My fav is "The Color Purple" espresso + lavender lemonade. Nice quiet space for working or reading. A great selection of books for purchase.

    Merch and community events area ( also condiments bar)

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    7 months ago

    I had a delicious brown sugar latte here! Very roomy with plenty of seating and wonderful selection of books to choose from!

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    10 months ago

    Friendly staff , amazing coffee and tea. Beautifully decorated. Loved the book selection!!! I will definitely be back when I'm in NOLA

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    Review Highlights - Baldwin & Co.

    Not only does it offer great-tasting lattes, they also uniquely double as a bookstore and podcast studio.

    Mentioned in 15 reviews

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    The Shop at The Collection - Plan on buying some more if they have

    The Shop at The Collection

    3.7(3 reviews)
    0.9 miFrench Quarter
    $$

    For what it is -A gift shop - that sells some unique items. It's ok and I plan on coming back for…read moremore Luminary Lanterns . They were cute and at a affordable price. Service could have been a bit more friendlier though. Oh and I took a star away because of the ridiculous taxes you tack on. *Please look at my receipt* to see what I'm talking about. I did notice a few places who did this not all and I let people be aware of those who do! Are some of the prices here a bit on the ridiculous side yes! Eh to me service means everything and the day I went it was barely friendly. Just get your stuff and go . In July I will update here's hoping they will work on that .

    I've been here once before, but thought to pop in to look for a wedding gift for our friends while…read moreI was in the French Quarter. Museum shops are great since you can usually find local or unique gift items that have a cool story behind them. I would suggest tourists and locals check it out. Prices are well a little pricey for some things, so I would check online if the price is consistent. I loved all the vintage looking postcards and thank you notes as well as this line of fine china designed by Caskata that are absolutely stunning and fit very well with the local seafood and flora culture down here. The sales assistant was very helpful when I asked about prices and wanted to take a picture. I ended up buying an Audubon print that I'm custom framing as well as a metal fish that was crafted from steel drums and Alexa Pulitzer that I'm obsessed with. Definitely worth a visit if you're in the Quarter and need to pick up some thoughtful gifts!

    Photos
    The Shop at The Collection - Look at the additional taxes they tacked on !!

    Look at the additional taxes they tacked on !!

    The Shop at The Collection - Shop sign on Royal Street.

    Shop sign on Royal Street.

    The Shop at The Collection - Beautiful pottery from local artisans.

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    Beautiful pottery from local artisans.

    Baldwin & Co. - bookstores - Updated May 2026

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