Wow! Ok. So, I buy good boots like once every 10 or 12 years. So, needless to say, I'm very cautious and want JUST the right pair. And, I know nothing about shoes. So, I needed someone who new EVERYTHING about shoes and could talk me through each aspect and really figure out if the shoes would work for me. I couldn't trust my own judgement to know for sure that these boots were going to be comfortable . Sam, the sales clerk, was super knowledge and spent literally hours helping me. He absolutely was determined to not send me out of the store with something unless he knew it would work. No pressure whatsoever to buy anything. Just pure support and good advice. Honestly, not even a good friend would have the patience to help me through hours of indecision. Ok. My okay family almost abandoned me. I did find a pair of boots and broke them in the next day on the bluffs of Mackinaw Island. Yes, I spent a full day on my feet and the boots Sam helped me pick were GREAT! I HIGHLY recommend this store, their customer service is PHENOMENAL. They are SUPER knowledgeable and all about making sure you get exactly what you need. (I actual ended up looking at a more expensive product and Sam said it was overkill for what I planned on doing, seriously, their goal seems to be helping you so your satisfied and want to return instead of making a sale.) AMAZING! read more

I just purchased an Osprey Backpack from Backcountry North, the sales rep ( Wendy) literally spent two hours making the Best fit possible with the pack. She added weight, pulled coats and mid-layers off the rack to simulate wearing the pack in cold condition for the fit. She tried different sized packs of that same model, adjusting the pack to all the different settings to find the BEST fit: since it was Osprey's new UNLTD AntiGravity 64 I wanted everything perfect with the fit: I Got That. That's why I buy from Backcountry North instead of a mail order site. read more

George is so incredibly knowledgeable. My boots feel amazing. Everybody here is nice and accommodating. There may be less expensive places to shop, but the value that you receive from intelligent staff, that really appear to like what they sell, like what they do, and know how to fit you correctly from head to toe, far outweighs a couple bucks. We will not look anywhere else for our outdoor gear purchase than here at Back Country North read more

amazing experience, went in to buy a kayak, had 3 on my list and Henry diligently found out my planned use and explained why the one I bought was best for my needs. He furthered insured I had the proper gear to secure the kayak to my car. they have a great selection of accessories. they are an hour from my home but I will definitely be going back when I need something. highly recommend, exceptional!!! read more

Looking for new hiking boots and decided to stop in at Backcountry. I was greeted by Sam who proceeded to be a super informed hiking boot afficianado! He measured my feet and spent at least 30 minutes with me getting just the right boot. I so appreciated the special treatment and his kindness and all his knowledge. I'm grateful for Sam and Backcountry North today! Highly recommend!! read more

The selection of products at backcountry is incredible. Staff is so knowledgeable , and really can help prepare you for your next adventure. The time they spend helping you make the right selections is invaluable, you can't get that at a big box store or online. Whether you live in Traverse City or are just visiting, a stop at Backcountry North is a must! read more

We also had the privilege of experiencing Brenden at his best! He fit both of our children with backpacks and sleeping gear! ( hopefully for the rest of their life. :) We couldn't be happier with the care and consideration not to mention the quality of the products. Our family will become lifetime shoppers! Thanks for moving into our area. read more

For several years have wanted snowshoes and supplies, We decided this was the year to do that for each other for Christmas. We came in and Alan provided very knowledgeable service and spent significant time with us. We were beyond thrilled to purchase our snowshoes and boots. Great store atmosphere and staff very helpful. Thank you! read more

Stopped in just to check things and we had a few questions regarding backpacking and things we may need. Candace was amazing and very knowledgeable! She was very personable and easy to talk to, she answered all of our questions and even gave us helpful tips! the atmosphere of the store is great as well! read more

I had a great experience at this location. Alan was Super friendly and knowledgeable in helping us to get the gear we needed. We had already purchased our snowshoes on line from Amazon and were surprised to see we could have gotten them for the same price at Backcountry. We will shop here again. read more

The staff are amazing! They are experts and have never steered me wrong with gear choices The are great fun and make shopping a joy They make shopping local easy and fun They bring high quality gear to the area I think they should have staff led adventures around the reigon read more

The staff here are very knowledgeable in the products they sell and every recommendation they've given our family has be perfect for our needs. The staff is friendly and easy to talk to and no question is too easy or difficult. Another huge plus is they are pet friendly! read more

The staff, selection, and service was amazing! Sam and the rest of the guys absolutely knew their stuff and were extremely helpful! Very happy with our purchase and will definitely be back again to outfit the rest of our family! Thank you guys, and see you soon! read more

We were at Back Country today...again, I simply can NOT say enough about this company....ALL the people bend over backwards...you NEVER feel rushed...SAM is simply amazing....we love the customer service and THAT is what keeps us going back each time!!! read more

First time hiker here, Henry at Backcountry did a wonderful job assisting me with finding hiking boots, a pack etc. He was very patient and answered all my questions. He really went above and beyond. Thanks Henry, I'll be back soon for more stuff! read more

Awesome customer service. Drive two hours for a phone order and it was cherry festival. They had closed the downtown store early for the parade but the manager opened so we could pick up our dog's cooling vest. So nice to have great service! read more

Great service.very knowledgeable. Only place in area to get personal service not available at box stores.staff takes all the time you want to talk with you and are enthused about the sport and products.highly recommended! read more

The staff is very helpful and I found exactly what I needed! I was in need of some new hiking boots and the staff was very informative about different brands and led me in the right direction. Very friendly crew! read more

Staff was extremely helpful and knowledgeable. Both my husband and myself were able to find hiking shoes that worked great. We stopped at 4 other places and service at Backcountry far exceeded the other stores. read more