Something I need real quick? They've got it. Want some inspiration or to see what's new? They've…read moregot that too. All the while, being friendly and sharing stoke and knowledge which sets them apart. This a must have in Traverse City and we're SO lucky to have them. Love shopping local, too! Paddling, climbing, hiking, backpacking, camping! Beach days! I mean come on... They've got you covered and send you out the door with the confidence and wherewithal to be a good steward of the outdoors. BCN - you're a friend AND a scholar...

I really want to love this place, but.... Sizes for those of…read moreus women that are XLs forget about it. I live in TC and really want to support this business. But if you aren't a small or medium, no clothes for you...

The service here was amazing friendly staff didn't take long to get a gun would come back to…read morepurchase another gun

As a store it is pretty good as for stock and variety. However the mgr named Emily is a very young…read moreimmature individual with a very fowl mouth. She treats her workers awful and talks down to them like they are dogs. She seems to be on a power struggle and it's obvious that it is her age and insecurity. I know that finding employees is hard as no one is willing to work but she is what I find the bottom of the barrel. On another note the customer service at the front of the store lacks. Mostly on there phones and talking instead of doing there job. I have been there on many occasions and it never is different. I will not return I will be going to Dunham's or Cliff's in Clare. I can't stand by and watch her treat people with this disrespect.

Fantastic customer service, really nice selection of products, beautiful space to shop. We stop in…read moreevery time we're in town to stock up on M22 gear.

A cool store dedicated to the M 22 highway. It's dedicated to the people that live the outdoor…read morelifestyle, surfing, swimming sitting on the beach biking, all the outdoor activities that happen on the M2 two which goes up the coast all the way along the west side of Northern Michigan. Cool store with lots of trendy, clothes, shoes, hats, souvenirs. For people that might be coming to Northern Michigan for the first time and end up doing some of those activities and driving up the highway, it makes for a pretty cool piece of memorabilia. The workers were friendly and helped us out with some questions, made the process easy. Prices are a little higher, but because it's such a specific thing it doesn't surprise me.

Fleet Feet goes above and beyond what other shoe stores do to help customers find comfortable…read moreshoes. The salesman began by having me stand on a 3d foot-scanner to get a digital image of my feet. Sounds gimmicky, but it has practical value. The salesman immediately saw that I'd need support for the arch on the right foot. As a result, he brought a couple different inserts out with the shoes, so I could test them out when I walked around the store. Another thing: FF carries shoes in my size - 15. Size 15s are tough to find in stores. I typically have to order them by the mail. Since I can't try them on in a store, I typically have to send them back. Even better, FF had size 15 Hoka shoes. There's no shoe in the world that can make my sixty-eight-year-old feet feel completely comfortable. But Hoka shoes get closer than other brands - even the Pearl iZUMi and New Balance shoes I've had luck with in the past. Finally, FF's sales people are pros. They know their business. They're friendly and considerate. And they want to get a fitting right. They allow the customer as much time as they need to try on shoes, walk around, then try on other pairs.

I felt real welcome entering this store. Teri was great! I was on a mission for some shoes, after…read moreI gave my shoe size and style I wanted I was presented with some perfect options! I will definitely be back to buy some more shoes! Great team running this store!!!

I love this store. Conveniently located in the mall and there are usually great coupons if you just…read morelook. Wide variety of shoes and accessories. Staff go out of their way to help! A bit less money than you would pay at another retail with a great selection. Why not check it out?

Terrible experience. Staff glowered and avoided customers. I asked a woman who was working there if…read moredesert boots were in stock. Her reply was "I don't think we have anything here for you." She grimaced and looked away from me. I was dumbfounded. I don't think I'll return to this location.

I enjoyed browsing (and buying!) here so much…read more The staff was polite and engaging. Helpful and knowledgeable. We found the nicest pullovers and slide wallets! I enjoyed the cleanliness and organized layout. It was not overstuffed lending to a disorganized flow. I don't enjoy shopping in chaos.

Passing thru from Virginia to Harbor Spring with bikes on back of Porsche. Inadequate Thule bike…read morerack would not keep bikes secure at highway speeds. Henry & Alan went above and beyond to help get the right rack that could tolerate multiple bikes for long distances. These two gents are the best of Backcountry and Northern Michigan!!

Shout out to Fleet feet for solving a major shoe emergency. I had while visiting Traverse City…read more Needed to get some shoes fast and they hooked me up with a great player of on running shoes. Service was fantastic as was the selection would definitely go back.

Wow I am so incredibly impressed with this store! We came in to inquire about running shoes for my…read morehusband and Allison helped us right away. The process was seamless and it was just the right pace for us. Allison really knows her shoes and I can tell she is passionate about what she does. We truly felt the experience to be fitted for running shoes came with no obligation and we didn't feel pressured. This was a great experience and I will recommend this store to anyone I know in the market for a running shoe. The experience alone was well worth our time and money!

Stellar place. Locally owned is a plus. I've purchased many threads and kicks from here. A true…read moreskate shop!

Haven't shopped here mostly because the owner makes zero to no effort! I have asked him on insight…read moreregarding skateboard wheels for skates, which honestly could be a big money maker, and he just tells me each time I should get online and look. Also asked him if he had any opinion on inside wheel vs. street wheels. Again, No effort. Shouldn't you know these things? Or at least try. Seems like a local joint within a super niche market, but from the comments below, this owner needs to get smart or lose out on potentially valuable customers.

This is my favorite boutique in Traverse City! I love everything in the shop, from their…read morehand-crafted jewelry, unique clothing (mostly for women, but do have a small selection for the fellas), shoes and home furnishings. They include a mix of antique pieces, which work perfectly with contemporary designs. I love the chandeliers they had throughout this most recent visit. As soo as you walk in, you can't help but fall in love, it mixes all items seamlessly, providing fun spaces, and one of a kind pieces. I've purchased a couple of jewelry items both visits, and while I would basically buy anything in the shop, it is rather pricey. But, if you are looking for pieces that truly are treasures that can be handed down, or unique items, as well as items that will last for years...then splurging isn't so bad!

*sigh* If you would have told me 5 years ago that I'd be giving Ella's anything less than 5 stars,…read moreI would have been shocked. Alas... I have been a faithful Ella's shopper for...oh man, a long, long time. 10 years at least. They used to be in this tiny, tiny place and while they did have some pricey, vintage and vintage-inspired clothes, they also had a substantial amount of real vintage, reasonably priced, *amazing* stuff. In particular, I recall that they always had once rack of adorable vintage blouses and none of them were over 30 bucks. I have an incredible lightweight black wool jacket from the 30s that is one of my all-time favorite pieces and I can think of at least three other items that I bought years ago and still adore. A few years ago or so they moved into a huge, beautiful space, still on Front Street. (Side note: I really wish they hadn't gotten rid of their old logo. It was beautiful and what they have now looks like something from Photoshop 101.) Like I said, the space is beautiful and they did a great job on the interior design, but....man, I can just not afford anything in there anymore. And I pretty much literally mean that. The bountiful rack of under-$30 blouses has been reduced to maybe 5 or so only "OK" items. Everything else is very expensive and a lot of it isn't vintage--just the same stuff you see in a lot of these high-end, plastic-y, tourist-trap "SoHo" boutiques that cater to women under a size 10. Don't get me wrong--a lot of the clothes are still beautiful and they do still have a formidable vintage section. Also, they sell Frye boots which I really, really love. I'm just disappointed to see the turn toward catering to tourists and townie yuppies with money. Something else--the staff is stylish and nice, but *way* too pushy. I hate when people try to sell me things when I'm just looking around. Also when they make me feel bad for not buying anything. I still have a place in my heart for Ella's and I still go in every time I visit T.C. I also do recommend checking it out--it is very beautiful and worth looking at! I just wish I could afford to do more than look.