There are numerous bike shops in town. This one looks nice on first impressions but don't be…read morefooled. I went in to purchase some bike equipment and have some servicing done. The sense of entitlement emanating from the staff and a person I assumed was the owner was overwhelming. I received very rude treatment from all employees I dealt with. In the end I just felt sorry for them - having this kind of attitude must stem from living in the worst place for road or mountain biking in the whole province. You guys should treat customers better. And maybe increase the fiber in your diet. Bottom line - look elsewhere unless you're looking for attitude.

This shoppe carries some awesome brands and gear, and they always have what I need. The "candy" in…read morethis store is over-the-top great. A former serious competitor on both NORBA and Cdn circuits (mtn biking), I know my bike will be serviced properly and in a timely fashion. David and his staff have a lot of know-how, and are friendly and engaging. Is that because I'm an extroverted female? Who knows.... but this shoppe supports many main events/fund-raisers, and organizes a large percentage of the community and group rides in Prince George. And if you're reading that last person's negative post.... don't. Otway Park here in PG has world-class trails (I kid you not) which are maintained and constantly upgraded. Pidherny is expanding as well, with advanced, fast downs and single-track. This is some of the best riding I've ever had the privilege of doing, and I've ridden in many European countries, Canada, the US. Awesome spot.

Great staff, knowledgeable of products and great customer service! I will be back! I have purchased…read morea number of products from them.

Rip off, conman basement business. Owner just sold me a rod from china for $132+tax; I later found…read moreit on ebay for $38 CAD with free shipping (http://www.ebay.ca/.../4-Pieces-7-8-Fly.../361885749133...) It's one thing to run a business and earn a profit, but this is a %400 markup on a cheap and misrepresented item. He took full advantage. I called him and he will not answer calls back. I texted and he will not reply. My mistake was trusting this shady basement business owner (is his business legally registered?). I could buy 4 of the exact rods that he sells for the price of 1 at his shop $132+%15 tax=$151.80 (is that legal, 15% tax? BC's current taxes sit at 12% GST+PST). Don't be fooled by the reviews, they appear to be all from local fishing pals and high school friends, which is perfectly fine, as long as the 'business' if you can call it one, is not grossly misrepresented.

I ordered a fly reel from them It was poor quality and damaged. They wanted me to bend the shaft to…read morestraighten it. They advertise 100% satisfaction. Sent the reel back through USPS and got a customs receipt. True North claims they never got it. Kept my money.