This store isn't just a new physical location, but it features AT&T's newest sales and service…read moreexperience/format. I went to Verizon, T-Mobile, and this AT&T location in the same day, all in York road within miles of each other. It was interesting to experience each brand's process. When you walk in a sales associate opens the door for you and greats you. The associates all carry these embarrassing looking hobbit-like satchels, filled with customer-centric tools and resources, CRM tablets included. Despite being visually embarrassing, these pouches allow the associates to fully service your needs. "Mark" was assigned to assist me and he was able to perform a direct analysis of my usage and seek out more price efficient plans for my new plan. When I wasn't able to understand a feature or plan benefit, his managerial peer would swing by to explain it differently, and we'd share an "Ah-Ha" moment. I felt the process was consultative, rather than "Sell This Dude a Ton of Crap." So, the customer service was excellent. By far the best of the three brands experienced. Everyone was professional from a linguistic perspective as well as an appearance perspective. Additionally, it felt like all of the AT&T employees were subject matter experts for their brand and demonstrated product knowledge beyond the typical customer's understanding. The store is an attractive format reminiscent of the Apple Store experience, yet with more variety as AT&T sells many more brands of product (speakers, headphones, covers, alarm systems, home-to-phone devices, etc.). The store features a generous array of all the dominant brands in smartphones and tablets. The displays allow you to fondle active phones and experience the product "live." Once you end your visit, your associate guides you out of the store thanking you as they hold the door open. I considered this an eloquent touch that l think ALL BUSINESSES need to take a long hard look at. Overall, this was the best experience I'd had at an electronics retailer NOT NAMED APPLE in a long time. I give them 5-Stars because they outshone the competition and offered an experience just as good as Apple's.

Never have I been so disappointed or disrespected. I was going to set up the WiFi and DIRECTV box…read morebecause they have them sent to your house and you have to go to the store to activate them, but the manager thought she was being slick so she called the rep away from me, but I could see her in the window and she was under the assumption, I was returning it and when I called the gentleman out on it, he was like yeah she was just worried it was a return .. so I waited 20 min to be helped - no big deal then the "manager" plays games - pass! I called the rep out on the poor behavior and he said yeah .. that's not how a manager acts that's not Customer Service and yes, I returned to both boxes. I've reached out to the area Sales Manager.- they won't give you the information if you ask by the way even though customer service says they have it - Shea needs a lot more Customer Service training

Eddie was our salesperson and was amazing. He helped us upgrade 2 phones and get 2 watches, one…read moreiPhone and one Samsung. He was so nice and fun and had the patience of a saint answering all our questions. Everyone else were also friendly.

If you'd like to stand around for 20 minutes and literally not get anything done, and finally have…read moreto walk out because no one is paying attention to you, the one girl went into the back for the last 20 minutes, and the other guy has been on the phone with customer service who is just continually repeating himself, definitely go here!

Worthless. They claimed to have my part so I drove 30 minutes out there waited for an hour to…read morereturn and have them tell me they had the wrong part. Then I ordered it from them again and they gave my part to someone else. I ordered it a third time and never heard back. Took my phone to Beyond Electronics at White Marsh today and they fixed it for less and in 15 minutes..with the part in stock.The Hook Up also has a sign on the counter asking customers to give 5 star reviews for $5 off. Sham. As an update: I have been contacted by the owner trying to give me gift cards and other things to make up for my experience if I promise to remove my review. My phone was fixed by another reputable company and I do not want anything from your store. Moreover, this is a review site where we write honest reviews of what happened in our business interactions. I trust and use Yelp myself for many different things and would hope I'm receiving honest reviews which is exactly what mine is. I am not going to get paid off by a business owner. They also have one of their friends harassing me on Yelp with multiple messages asking me to take their deal and remove my review.

this is the worst place ever! I should have guessed by the…read morename of course. So I went there to get my cracked ipod touch fixed. It still played music, I just wanted to fixed the screen. they charm you into signing the contract without reading it by making conversation while you are going over it. thennnn when I came back to pick up my Ipod, the manager brings it out to me and says okay well we were able to fix the screen but something went wrong with the mother board. I try to charge it and got nothing. I come back and tell him I was not pleased and he says "we let you keep the screen!" are you kidding me? So he gives me about $30 out of the $80 I paid them to basically break my iPod. do me a favor and just skip this place and go somewhere more legit. thanks