I am writing this review to relate my experiences for not only identifying a suitable stairlift for my purpose but choosing a company who could deliver and install this product. My quest began in attempting to determine which specific manufacturer along with which model would fulfill my needs. Given the multitude of manufacturers this by itself was a daunting task. I reached out to multiple suppliers representing different product lines for an in-home evaluation and subsequent quotes. This provided valuable insight as to which companies I felt were capable of delivering not only quality but had the resources to service the product in the future. After considerable due diligence and numerous consolations, I settled on the Bruno Elan SRE-3050 straight stair lift to be supplied and installed by Ascend based in Carrollton TX. The first indication that this company was truly customer centric was the response to my initial inquiry by their representative Christina Gurvin. Her introductory letter along with its pertinent questions gave credence that she understood the need to gather the correct information prior to quoting. Other responders simply provided boilerplate responses and numbers based on little or no factual information. Ascend's Regional Service Manager, Kirk Albrecht, made a personal visit during which I learned not only a tremendous amout about Bruno, but gained valuable insight into this company. I felt that this business was built on three principals being integrity, transparency and excellence. Kirk conveyed that excellent customer service is the number one job in the company, that customer service should not be a department; it should be the entire company. This message was further communicated when the owner of the company Jay Lambert, called me directly to reinforce the same. Just having satisfied customers isn't good enough anymore. The customer experience is the next competitive battleground. It's where business is going to be won or lost. Building a good customer experience does not happen by accident. It happens by design. Selling solely on price is an antiquated tactic. In this day of "customer service" one can only hope that the experience will meet expectations. Unfortunately, most often I have found this not to be the case. It certainly was not so in this experience. The entire Ascend team exceeded any expectations I had from initial communication through scheduling and the final installation. As a result I can without reservation recommend ASCEND as the premier company when seeking a stair lift. read more