Came in on a Friday morning to finally let my baby, my iPhone 14 Pro, go after many good years together. There was a crowd but I got through the line and assisted quickly by Caleb and another young man. The only thing that took a long time was updating my new phone. I eventually came back Sunday and decided to trade in for another iPhone and the process was even better. Lathan, Ariel and a few other associates made my trip amazing. Quickly got assisted and out with my new phone in under an hour. The associates are SO nice and I laughed almost the entire time. Would definitely recommend! read more

The last time I was on this store i inquired about a new screen protector. Mine was cracked and as long as I was there.... The sales associate recommended a Belkin replacement with a life time warranty! Got me hooked line and sinker! My bad. I'm old. After it was paid for said salesman registered my purchase and ordered a new screen protector to be sent to my house and then I can come back to the Apple Store to have it installed! So I left the store $100 lighter with my cracked screen saver! Fast forward 6 months and I need a new screen protector. I have to REregister and wait to receive it in the mail and return for installation. Now they have instituted a &10 fee for the privilege! Bottom line....DONT DO IT! Go to You Break We Fix where for $15 you get a new screen protector installed in front of you! Beware of Apple salesmen. They are out to screw you!! read more

My nephew needed to come to the Apple Store a few weeks ago. Of course, it was busy like it always tend to be. The gentleman that helped my nephew was helpful and explained things. I don't visit the Apple Store at all but I did accommodate my nephew on his visit. We got what we needed and did not have to wait long. read more

Setting the scene: two seniors on a Wednesday at @ 10:08 am walk into the Apple Store which we haven't been to this location since it used to be a cow printed Dell store...(yes, look it up). Weird system issue occurring with my phone and AT&T folks said since still under a year warranty to go to Apple. We began figuring out our strategy to make this interaction as painless as possible.....Then we were quickly greeted and asked whether we had an appointment- nope - then directed to back of store to the appointment desk in which the nice young guy working told us either we could hang out for about 40 minutes or set appointment for Friday.... We opted to stay and were asked to have a seat. Within 4 minutes we were cheerfully greeted by Jessica who listened to the issue and quickly made us feel at ease and then she did some tap-a-tapping on her pad and she told us that someone would be with us and that she is the 'pre-trouble shooter' can't remember what she said her role was at the time. Then within about 5 minutes we were again cheerfully greeted by Dasian (sp?) very professional young lady who read the notes, looked at the photo we had of the problem and quickly went to work on my settings to run some tests which she quickly sped through and showed us the display of the results which resulted exactly like Jessica had thought-problem with the display. Dasian then told us the phone would have to be repaired and drum roll please...... it would be done by 12:10 that very day! Wha? Wow! Yes! She then went over the pick up process and having ID must match the information they had on system. We ran some errands which the gap time was perfect to get those knocked out and husband went inside was greeted and within a few minutes phone was ready and walking out the door. Lessons-1.Know that you should get appointment first. 3. Relax knowing that the people we dealt with at this location were patient, good listeners, cheerful and genuinely appeared to want to help their customers. I know this review sounds almost too good to be true... but with the subpar customer service received over the years at various businesses it was refreshing that a business like Apple that doesn't have to try to keep our business was above the standard customer experience. read more

If you're coming from an area that has multiple Apple Stores in the area and you find yourself at The Summit, the ONLY one in Birmingham, then you're likely to be shocked. You won't know what to expect. Wait times can be extremely long, even if you just want to purchase a charger, and you might not get any help at all. It's staffed with many relatively friendly people, it's just a lot of customers as it's the only location, one of two in the State of AL. read more

Wednesday, August 26, 2026 my granddaughter, her great uncle and I brought in her old iPhone and her New iPhone. The lady that started and the gentlemen that finished helping us was very professional, respectful and knowledgeable in what they were doing. It took several hours to get things worked out but they were very kind, understanding and friendly during the whole ordeal. I wish I had gotten their names but I probably wouldn't have remembered them anyway. Thanks to these two my granddaughters has pictures of her late grandfather on her new phone. read more

Service was efficient and amazing. They were quick to resolve my situation and before I knew it I was up and running better than before.

Service was excellent even when I did have an appointment. I do recommend making an appointment.

So I lost my place in line after I made an appointment at the genius bar because I stepped away to make a phone regarding my broken computer to consult others who knew better than me what I should do about getting it fixed? General Manager said that's just the way we do things. It'll just be 5 or 10 more minutes that turned into more than 30. Then had to leave it to be fixed. Not happy. Interesting that doesn't seem to be an anomaly since the customer service rating at this store is a dismal 2,8. read more

Well it was inevitable... I was riding at about 60 mph on my motorcycle..... when the phone flew off the cell phone holder... cracked the screen and shattered it on the top left corner... made an appointment for Sunday afternoon at 2pm to have it looked at... I had previously tried best buy geek squad.... They would not fix it and told me they had to send it off for the repair... 5-7 business days... so when the nice Apple rep told me to come back in 2 hours I was extremely happy.... Sure enough, came back and it was fixed!!!! The team at this location is spot on with service.... So when I have any Apple related issues... this will be my first stop!!! read more

First off, I've gotta give a huge shout out and thank you to Stu who was super gracious and helped me with my new phone. After a very stressful and sudden phone emergency, he was super quick and helpful with setting me up with a brand new upgraded iPhone 14. My old iPhone 11 was on the fritz for a couple months now and I had attempted to charge it while at a convention here in Birmingham. With 28% battery left, my phone just refused to charge anymore so I had quickly gone to the Apple Store at The Summit shopping center to unexpectedly get a brand new phone. Stu had helped me transfer everything over, set me up with a new case and screen protector, AppleCare, all the works. Super nice guy and was conversational the whole time I was there. Even for a Saturday night an hour and a half before closing the store, the store wasn't incredibly busy and the staff here were immediately helpful. Highly recommend this location if you're looking to buy a new apple product (or need a quick phone upgrade after a frightening phone mishap). read more

I despise going to the Apple store. Even with an appointment the wait is long. My daughters iPad was not charging so I made an appointment to see what was going on. I assumed it was the charger because the iPad was brand new. We stayed in the store for 2 hours only to be told some was wrong with the iPad and needed a new one. Thankfully we were still under warranty and didn't have to pay anything. The new iPad came a couple of days later but I still had the same charger from the first one. Opened the new iPad and low and behold it wouldn't charge. I went back to the apple store waited an hour and a half only to be told that my charger was bad. This could've been taken care of on my first trip. Total waste of time. They did give me new charger. If you can avoid this store I'd highly advise it. read more

This Apple Store is located in a convenient area, right off Highway 280. Whenever I visit this store, it's always so busy! This is generally why I try to buy my Apple products with at other stores--I try to avoid the crowds. Now, I will say that I'm always approached relatively quickly when I enter the store, but then, it may be a wait to actually be helped with my issue. When I went to the Apple Store this past weekend, I was looking for iPods. My kids are too young for a cell phone, but the new generation iPods are practically phones. I also looked at the new Apple Watch. I have an Apple Watch already, but I'm considering upgrading. The lady who assisted me said she didn't think they had any iPods in the store, but Apple does still sell them. She went in the back to see if maybe there was a model she could show me, but there wasn't one. Even though they didn't have what I wanted, I appreciate the employee's willingness to try to assist me. read more

Apple The Summit - Computers Near Me - Birmingham, Alabama

As soon as one walks through the door below the Apple logo - you know you are in the cool zone. This is a high traffic area - and high volume, meaning as soon as the doors open you hear the buzz from the crowd inside. Be sure to book an appointment - we were there for my husbands iwatch and were lucky to get a same day appointment for 5:10PM... in the middle of Summit area rush hour. 20 minutes later, we walked out with the issue addressed and a new watch on its way to my husband - and everything covered under the warranty. I chose to wait outside due to the crowded conditions and I did some shopping in the neighboring stores while I waited for my husband. There are several park benches outside for those so inclined. According to my husband, the staff were knowledgeable, competent and very user-friendly, so even the newbie feels comfortable. Highly recommend - just be patient... read more

Apple The Summit - Computers Near Me - Birmingham, Alabama

I've come to apple at least a hundred times now and all of my experiences have been good. As soon as you walk in someone will greet you and tell you the wait time. The employees are highly trained and have never not known the answer to one of my questions. Since this is the only apple store in Alabama (besides Huntsville), it is always very crowded. Although someone greets you at the door, it can take up to an hour sometimes to get with an employee. But this is not a complaint since they have such a high amount of people come in, just something to know if your in a hurry. read more

Apple The Summit - Outside - Computers Near Me - Birmingham, Alabama

My husband's thumb just lightly pressed on the home button and it cracked underneath his thumb and even got a glass shard in his thumb. We made an appointment at 4pm with the Apple Store; but we decided to walk in and see if we could make an appointment. They were able to see us within an hour. So glad we didn't have to wait until 4pm to get his phone looked at. Moglie helped and got us a new phone. She was amazing and cheerful and made our transition as easily as possible in getting a new phone and figuring out what to do. Barry, the guy who checked us out for the Beats wireless headphones, was really nice. He was extremely friendly and ensured that my husband's phone was set up before we left. Overall, all the people that we talked to were so nice and friendly and willing to help. Moglie and Barry deserve a pay raise. We are from out of town, and was thankful this Apple Store took very good care of us. :-) read more

Apple The Summit - Computers Near Me - Birmingham, Alabama

They got to us pretty quickly. An hour wait for service. In their defense, the daughter could have made a reservation . read more

Apple The Summit - iPhone - Computers Near Me - Birmingham, Alabama

I've been here an embarrassing amount of times due to the kids mostly smh. But today was all me. My iPad decided to jump ship over the weekend so I came with a hope and prayer that it could be repaired and that was a NO. So I had to purchase a new one. I've never had bad customer service here and I doubt I ever will after about 10 visits I think my assumption is correct. I wish they had more than one option for Apple Repair though. This damn 280 traffic will depress a happy person. Good God. I thank God that Kese drove me bcus I wouldn't make it driving in this cluster (insert bad word). read more

Fast service, very efficient and knowledgeable staff. Only thing I'm not a fan of is the location...the traffic congestion in the Summit can be utterly dreadful. read more

Ordered iphone wallet 11/29/22 wastold it was picked up to be delivered 635pm that night never got it. Called Apple Store they said it was never picked up. No reason why it wasn't and didn't care. Horrible customer service. Canceled order never to order from apple store again. read more

I had a very infuriating experience at the Apple Store at the summit just now. I needed help with my Apple ID. I go in with my phone and iPad and I'm met with Trent. Trent was very helpful at first. He said I'd have to wait an hour to fix the problem. He said we could wait in our car and come find him after the timer on my phone went off. So we went and waited for an hour. We go back and are greeted by a lady with long hair. She asks if we have an appointment and we don't. We have already spoken with Trent we tell her. We explain what has been going on and I ask if Trent will finish helping us. She says no but you can basically fix it at home by yourself. I asked for help because I have anxiety and was afraid of messing it up and wanted help and she turned us away and told us Trent could no longer help us. So basically we waited an hour to fix the issues ourselves. Very frustrating. Won't be going back since they don't actually want to help people who ask. read more

I came into the store looking for an MacBook. When I got to talk to a young lady about what I wanted, I found that she did not want to sell it to me. She insisted that I buy a iPad along with an Apple Pencil and a keyboard. When I looked at the total price I found that it would be much more expensive than what I wanted to buy. As to the pencil, I told her that I bought one when I bought the iPad that I had at the time, and that I never used. I was told that she had the same experience but now uses it "a lot." It became clear that she did not care at all about what I wanted. she wanted to maximize her commission. read more

I guess in all fairness I should start this review by saying I am a big fan of almost all things Apple (really I don't mind PC/android platforms either). For those of you that have shopped for Apple product it is somewhat a challenge to go to a store and find what you are looking for. Many places obviously have the iPAD's and iPhones and some have Apple Watch. However most places that carry Apple product have a very small supply of computers (laptop/desktop) and Apple branded accessories. Enter Apple Store. They are what the Apple fan needs to get the Apple technology fix. They have all of the above, however they carry a great assortment of all of these items. They have several different options when it comes to MacBook and MacBook Pro. The customer service team stands out amongst the crowd as they are dressed in a bright green shirt and stationed at the area of their expertise. Very helpful staff asks if you have any questions as you walk through the various products on display. If you need support make sure to call ahead and make an appointment as they can be very crowded and waits can be very long. But, that being said the customer service is great and they do their best to get to you and take care of you as quickly as possible. Great location at the Summit so you can add some additional shopping in or grab a bite to eat. read more

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I just went in to pick up my daughters MacBook and honestly I felt so uncomfortable. They literally treated me like a criminal. It kind of felt like they didn't believe I was who I said I was even after I showed them my identification. I did not appreciate the young lady's attitude That was assisting me. She was not very pleasant at all. However I do appreciate the excellent customer service my daughter received on her initial visit. So that's why I'm giving two stars I wish I knew his name and honestly I didn't pay attention to this little girls name either but she was very rude. read more

JUSTIN is the man! He helped my dad trade in mom's less than yr old watch to upgrade to the new EKG Apple Watch 5 with GPS. Including unpairing and wiping the old watch, AND helping them set up the new watch complete with an iPhone software update. He was spectacular, explained everything clearly (sometimes multiple times) and incredibly patient with my not very tech savvy parents. Not only that but mom's phone had a cracked cover which he cleaned and replaced perfectly. She is one happy and spoiled mom!! One of the BEST experiences we have ever had in an Apple store! Justin rocks!!! Thank you! A++ on the Sunday before Christmas with a PACKED store A++!!!!! read more

Wow! What an excellent experience I had today. I was seen 10 minutes before my scheduled time. Everyone I spoke with was super friendly and helpful. In the past I have not enjoyed my experiences at the Apple Store, but today was much different. Good job! read more

Cal really helped us out in a weird situation with a laptop screen. He was clear, helpful, and positive. Very nice qualities! Thank you Cal! read more

Based on public demand, this is the best establishment in northern Alabama. They took care of our repair needs while we waited. Staff was friendly, personable, and accommodating. We visited on two afternoons, a Sunday and a Monday, crowded both times but Sunday was literally elbow to elbow. read more

Apple The Summit - Computers Near Me - Birmingham, Alabama

Apple has great service and products what's not to like. They have very reliable and premium products. Pricey but very much worth it. They are pricey but worth the value of lasting 6 years at least as Apple products are built like a tank. read more

I have had mixed experiences at this store but more good than bad. I had one experience where I had to wait over an hour after my scheduled appointment time to have a phone issue addressed. Most of the time appointments have been on time or after a minimal wait. read more

A very good store for products, servicing, repair, and general understanding of everything Apple. I've been here several times for device issues in the last three years, and they are consistent with service and fix your problem as efficiently as possible. In my most recent visit, I also found out they have other things available like phone upgrades through carious carriers and also workshops they do from time to time..pretty cool. I believe now it is recommended that you make an appointment with them through the Genius Bar, so make sure you do that. It will cut down a lot of time. The staff seems very efficient in trying to manage wait times by their iPads and headsets while walking around. It is amazing how fast the staff works with you once you are helped, but my only complaint is that even if you have an appointment on busy days, you still may have to wait a little while before someone can come to you. I usually wait about 20 minutes or so; that's not terrible, but I would still plan out an hour at least when you come here just to be safe. Overall, I recommend and will come back should I need something Apple related. It's convenient and nice to have one here in Birmingham! read more

Watch out for the guy with the pink hair. Snarky responses to some basic questions I had about why my order hadn't arrived on time and the process for expediting. read more

My old Android died so I decided to go with an Apple product to sync with my ipad and laptop. I lucked out with Jeremy helping me--immediate approach, super patient, and extremely knowledgeable about pros and cons of various models/options. A super pleasant customer experience. read more

Wander in and regardless what you need, you'll probably be directed to stand in line where you'll tell another person why you're there. That person will then probably tell you to stand in line over there and that someone will be with you shortly. God bless corporate America. The people are affable and seem genuinely happy to work there and equally focused on good customer service. They just have an odd obsession with lines and sending you to someone else. It's a little like walking into a sitcom. The employees are clearly shipped in from a secret Apple warehouse full of people that try to look cool, hip and trendy... you know, like a 1980's Seattle grunge band. I go to every corner of this town and I don't see people anywhere else trying so hard to look counter culture so I can only guess they are iHolograms, iBots or if they just ship them in daily from Cupertino. Again the employees are nice, they just try way too hard to look like they don't work for the most heavily monetized corporation in the world. In this case, I went for warranty service on my laptop. They confirmed my diagnosis and had my laptop back in just a few days. I was pleasantly surprised with the turnaround time. Would I shop there? Nah. Too much hassle, too crowded and too much faux coolness for my tastes. I prefer to shop online where the lines are always short. For warranty service, it's the easiest of the options so take courage in hand, make an appointment, get in line, get transferred to another line, talk to the guy in flannel with the cammo hat and pray for the best. ;) read more

This Apple Store has a phenomenal crew working there. I've been in for phone issues a few times and have had exceptional customer service every time. Today I was there for 4.5 hours while they fixed a technical issue, then puzzled through an impressively complicated billing situation. Employees stayed after their shifts and no one called it quits until everything was straightened out. They're resourceful, smart, personable, and funny. I don't go to the Apple Store expecting a quick fix. I go expecting them to be able to help me - as long as it takes. I'm satisfied every time I have to make the trip to Birmingham. I can't recommend the employees at this store highly enough. read more

Horrible customer service and overpriced products. Management was rude, and after my wife asked for assistance in purchasing a phone was told buy one of the managers that he would get someone over and then by all appearances ignored her. Overall not impressed and will never get another apple product read more

My most recent visit to the apple store was during the COVID 19 pandemic. These guys literally have social distancing down to a science. They split everyone into 3 different lines. 1st line is for appointments; 2nd line is for people who know exactly what they want, they just need to purchase it; and the 3rd line is for people who don't know exactly what and they want and need to look around. My visit was for a specific watch band, but I wasn't sure what style and what size I needed since I upgraded my watch just an hour before to a bigger size. I waited maybe 10 minutes in line #3 and was cheerfully greeted by an apple employee. Everyone was required to wear masks, employees also had on gloves. There were maybe a total of 12 people inside the store. They asked if they could check your temperature before even choosing a line to get in. They didn't make it mandatory to have it checked, but I liked that they were checking them. This was a great experience and I felt very safe during my shopping experience. read more

I have never been so angry in all of my life. My $969 iPhone that is still under warranty decided it was going to stop charging. After dealing with a misbehaving battery for a couple of months. I called 1-800-My Apple and was told to visit the nearest Mac Retailer in Montgomery which is 1 1/2 hours from my home, when I went I was told I needed to go to the Apple Store in Birmingham, which is another 2 1/2 hours away from home. Okay, fine. After getting stuck in traffic I get there to be faced with the fact that I needed an appointment, and the next available was Wednesday. Well, after speaking to a manager (Adam) and explaining I am looking at an 8 hour round-trip ride he didn't really care about my plight. It was disheartening for someone who has purchased more than 10 iPhones, has an iPad, MacBook Pro, and iMac. I am so annoyed, I have no idea what to do with myself. read more

Not sure why they have you make an appointment for the Genius Bar when they take walk ins in front of you having you wait even longer. People that work or have businesses should have some priority over those that are coming in to upgrade their silly little iPhones. If you make an appointment honor it! Or better yet make sure your crap works vs needing to come to the Genius Bar in the first place. read more

I always have great service here. If you know what you need, you can purchase it online and just pick it up in-store. The staff is always helpful and work well together. They bounce tasks off of each other by headsets and iPads that keep the queue rolling. Once you are assigned a person, they will help you get what you need. I came in to purchase a watch, and was in and out in less than 10 minutes. I love the experience here. read more