Watch out for the classic bait and switch this holiday season at this particular Apple Store!! Bought three brand new iPhone 17's for my wife and kids for X-mass. Was some AppleCare One for $150 for the year that covers three devices. Pains for that and the store employee put it on my wife's phone (under her own Apple ID) and on each of my kids phones (both with their own Apple ID's). Woke up this morning to find both the kids phones no longer had Apple Care and each phone was asking if they wanted to renew their previous Apple care for $140 each phone! Called Apple and they acknowledged that was the case - that all three phones had Apple Care under my wife's new phone's Apple ID. But informed me that wasn't how it worked and that since the kids phones were signed in under their own Apple ID's the system kicked them off my wife's. So sell us Apple care when we leave the store for $150 for the year, tell us it covers three phones, put it on the three brand new phone you're walking out of the store with only to have two of those phone need to spend an additional $140 each to put back coverage that was already there! For a company that has approximately $40B of cash and cash reserves on hand you'd think they'd make good on their own employees mistakes....NOPE! Basically told me to F off and spend more money. Just for perspective I've spent well over $250k on Apple product, not to mention the over $3k spent on three brand new iPhone 17's and they couldn't apologize and say we understand we screwed up, we'll talk to our store's employees and tell them not to do that anymore and here's a gift card for you to apply to the Apple care on the two brand new thousand dollar plus phones you just bought from us! Pathetic! I've got an old iPhone 14Pro Max, older iMac, iPad and MacBook Pro - I will be looking at other options to replace those devices as they need replacing. IM DONE WITH APPLE #donewithapple read more

This Apple store is so beautifully designed and is such a great reprieve for when it is too hot/cold out. The staircase alone is aestically pleasing. There is a lot of areas for seating, the latest products and accessories. There was even a class being taught on the latest iPhone series. Staff is in abundance and will assist if needed. Restrooms are clean. The best part is that it is open 24 hours! read more

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What a gorgeous store! Love the high ceilings, the touch of green, and the sense of space. Design is very "Apple" and the folks are helpful. I also love that it's open 24-7, although I've never really seen the benefit of that. But sure, I guess this is New York and someone or the other ends up craving an apple past midnight? read more

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I made an appointment at this location for the Genius Bar as my AirPods were acting up. I was seen right away and a resolution was presented quickly. I think my entire appointment was 20 minutes or less. The staff were very helpful here. They have public restrooms located in the back left corner which were super clean. This was a nice perk of coming to this location. The store was pretty crowded with locals and tourists alike. I think it's open 24/7, and they accept Genius Bar appointments until midnight each day. read more

The 5th Avenue location is probably the most beautiful or the second most beautiful Apple store that I have been too. The design and layout are eye-catching. I liked a lot the natural light fixtures on the ceiling, that's a nice and modern touch. What I didn't like from my visit, was the customer service. No one approached me to ask if I needed help. Apple does better at other locations I have been to. read more

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We just showed up and Alexis took good care of us- we were in and out in about 20 min no appointment. Very efficient and of course, everyone LOVES an Apple product. The new iPads are worth upgrading to. read more

Apple Fifth Avenue - IPAD Air - Computers Near Me - New York, New York

The only Apple Store open 24/7 located on 5th Avenue. The store itself is literally underground; what can be seen above ground is a glass box illuminated with GlowMode that's integrated with Apple's Intelligence system. Upon entering, there's a choice to either take the elevators or the stairs. If you need to stop to take a photo, make it quick because Apple Staff will reprimand whoever that does. Maybe not reprimand.. more, like strongly suggest. The whole floor on either side of the staircase is lined with products. Get to know a product, charge your device or seek assistance. Pick a function! read more

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The Apple Flagship Store on 5th Avenue holds a special place in my heart. It's where my love affair with "Everything Apple" began. The location is the east side of 5th Avenue on the block between Central Park South & West 58th Street. Across the street is the south end of Central Park. There is an N R W Subway Station just around the corner. It's especially convenient if your destination is either Long Island City or Astoria in Queens. My son was living in Astoria at the time. I usually stayed in Long Island City for the view. So a visit to the store was extremely easy. It was a Black Friday. I normally avoid shopping on that day like the plague. But I needed a new tablet. Apple was offering special pricing. My Android loving husband had died. My hair stylist had been trying to convince me to switch to Apple. So I took the train to the 5th Avenue store to purchase an iPad. Yes, the big, beautiful store was extremely crowded. There was a monitored line to go down the steps to the main floor. Once inside I found the store so packed that one could barely move. But the store was prepared for the crowds. I received service almost immediately from a friendly and helpful store associate. The enormously crowded store didn't bother him at all. He promptly got the iPad and accessories I wanted. I didn't have to do anything but stand there amidst the Black Friday crowd, Checkout was on a device he had in his hand. The entire process was efficient. Very soon I was the on my way, eager to set up my new device. Once I learned the Apple system I never looked back. My hair stylist was right. I loved Apple products. Apple 5th Avenue was so wonderful that I always chose that store for purchases while my son lived in Astoria. It's also the site of one of my epic falls. After my knee replacements my surgeon told me the one thing I couldn't do was to fall on my knees. Well...... I had taken the train to make a purchase at the Apple Store & another store I liked in the area. The efficient route for carrying bags was to first shop at the other store then go back the Apple Store, since it was so near the Subway Station. Not known then for walking slow & paying attention to where I was walking, I caught the my shoe on the curb to the Apple Store sidewalk & fell really hard on my knees. I couldn't get up, even holding the side of the sidewalk vendor's cart I fell next to. I was helped up by a friendly New Yorker. My knee hurt really badly but I still hobbled into the Apple Store to make my purchase. They were very kind and encouraged me to take a cab home. But I hobbled instead to the Subway Station & made my way back to Astoria with my new Apple product in hand. One of the places I miss since my son's move to Brooklyn is the 5th Ave Apple Store. It's a wonderful store with helpful & knowledgeable personnel. They are the best! read more

An art piece masquerading as an Apple store. This flagship location is a testament to the extraordinary lengths Apple goes to create the ultimate premium feel from their products to their stores. Walking down the spiral staircase, you can see the expansive underground vault of tables and displays of the newest Apple product. Amidst all the electronics are nature, plenty of trees and greenery surround the store with a light refreshing ambiance. This greenery looks all well maintained and is calming to see. There is a large seating area to rest and free charging from magsafe pads. Plenty of staff to balance the huge flow of visitors and buyers here getting their new products set up or asking questions about their next purchase. read more

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It's a shame there is construction going on in surrounding buildings because the current scaffolding that is covering up this location takes so much away from it's beautiful glass cube entrance. This subterranean store is absolutely beautiful. I love that they brought in plants to bring the outside in. It really gives the store a very calming feeling. I wish more Apple stores did the same thing. I will say that this location feels more built for shoppers than people coming for tech support. I would imagine most people coming here are tourists or people just stopping by to either just browse or pick up accessories vs coming to buy full computers/visit the Genius Bar. However, that's not to say you can't do that. The location is very well staffed with knowledgeable employees. They're, as expected, friendly and ready to help. When I came in looking to get a new Apple Watch band, the person helping me saw they didn't have any in stock & mentioned that that's probably an indicator that there's going to be a big refresh & instead of going with a second or third choice option, wait two weeks for the newest Keynote to see what's new. I love that they're looking not for a sale but to truly help customers. So, if you're in the area, definitely check this location out. It's a very unique Apple Store. read more

This store is open 24/7, which is extremely convenient if you need to purchase something or need an urgent repair. The store is brightly lit, a lot of greenery and plenty of seating available. l brought my laptop due to a battery and keyboard issue. I did not have an appointment and the wait was about an hour an a half. All of the staff I interacted with were very friendly and gave me detailed explanation about what the issue was with my laptop. The time they quoted me was 4-6 days but my laptop was ready faster than that. Shortly after I got my laptop there was an issue with the keyboard that was not fixed correctly and they replaced the entire keyboard. I was very happy with the customer service and that they fixed my laptop in a short time. read more

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The Fifth Avenue Apple Store is the flagship retail location for NYC. It's big and it's below street level in the plaza of the GM building, which is located directly across from the Plaza Hotel and Central Park. The retail floor space is very large. The Genius Bar is located on one side and the retail "grab and go" items are along the walls. As expected, the store was bustling. There were a lot of people here but because the space is so large, it didn't feel overwhelmingly crowded. The iconic tempered glass cube that sits over the spiral staircase entry way is a tourist attraction of sorts. There will be people snapping pictures of the glowing Apple logo that is suspended over the center of the entrance. They've added LED lighting to each side since my last visit. A personal admission. I worked a side security gig here in '11 when the cube was being remodeled. It cost a fortune to construct and I heard that each panel was over a million dollars to produce. They built a whole structure around the previous cube which had lattice work and the final product was hidden from public view. When it was unveiled it was quite impressive. The store is open twenty four hours for the City that never sleeps. read more

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-- Theater, not utility. Designed for first-timers, not professionals. Walked in knowing exactly what I needed: * iPad Pro 13" * Cellular * eSIM transfer * Out the door What I got instead was a retail employee trying to choreograph a ritual, complete with box-opening theatrics, cloud setup suggestions, and an unsolicited Apple sermon. I'm not here to be sold on the ecosystem. I'm not here for joy, magic, or curated vibes. I'm here because I need a mission-critical device to work now, not after a full configuration ballet. Told the staff multiple times: I have 2% battery left, I need the Spectrum app to move the eSIM, I'm already on a tight schedule. The first associate was helpful. The second seemed offended that I didn't want the "Apple moment", as if skipping the performance somehow disrespected the altar. I don't need to "own the experience." I need to own the device and deploy it immediately. That's it. If your store can't adapt to a customer who knows what they want and instead tries to reclaim control under the guise of helpfulness, you're not offering service. You're staging a play. I'm not a character in your show. read more

Apple Fifth Avenue - iPad - Computers Near Me - New York, New York

Bring back the Genius Bar because what you're doing here now is a mess. In other Apple stores you're greeted at the entrance by staff. Here... you wander around looking for an associate not in the middle of helping someone. Then you see in the rear corner 2-3 Geniuses standing checking in people. No sign directing you there, no designated spot. This is a very busy location. What they do in other stores doesn't work here, at least not during the day. The best thing about this location is that it's 24 hours and so is their repair service. Now whether you can just walk in at any time might be a problem but it's easy to book an appointment online or via the Support app. I was a walk-in so I had to wait for about a half-hour for my appointment. This is where the problem comes in. There's lots of seating. So if you're waiting for your appointment you think you can sit anywhere. You think wrong. The majority of the tables with seats are reserved for customers being serviced. I watched as people were repeatedly shooed away from those tables. I ended up sitting on the planter. There was also seating on the plant wall (you'll know what I'm talking about when you see it). My Genius was very thorough. She told me that my battery replacement would also require a speaker to be replaced. I would have never suspected that unless she told me (it's an iPhone XS thing I think). When she wasn't sure of the speaker thing she was quick to confirm it. The whole interaction was quick and pleasant. I was told the repair would take 40 mins. but I gave it 50 just to be sure. It wasn't ready. The Genius doing the check-ins had to go check the status of my repair. I waited maybe 20 mins. to get my phone from the associate assigned to me. It was very busy so I had no problem being patient. I get my phone back and look... 100% battery health! I really should have gotten my battery replaced sooner. With the new battery, the iOS update and a new case, I felt like I got a new phone! This location is busy and a little disorganized but the fact that it's 24 hours makes it my go-to store even though there's one closer to me. I've had multiple issues with the Broadway store so never again. For all its flaws the 5th Ave flagship store is better. read more

Apple Fifth Avenue - Plant wall with seating - Computers Near Me - New York, New York

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Today I had to force myself to go to this store after my phone fell out of my pocket--right as a bus was pulling in--and got completely run over (I know... unbelievable, lol). I usually come to this location for repairs or replacements because: 1. It's a larger store 2. They have more employees 3. It's the only 24-hour location I was convinced I'd be getting a replacement, but the associate helping me--although a little combative--was still very professional and respectful. Deep down, I knew I wasn't getting a replacement this time and would have to wait for a repair. I handed my phone to the technician at 5:30 PM, and by 9:30 PM I was still waiting. The store was packed, and I've never waited that long before, so I definitely wasn't thrilled. But when they finally returned my phone, I was honestly shocked--my phone looked brand new. Not exaggerating! I never choose repairs; I always go straight for replacements, but the result was amazing. In the end, the nearly 4-hour wait was totally worth it, and I left a very happy camper. 100% recommend this location. read more

Arturo was super helpful, friendly, and quick at resolving my issue!! No appointment, just walked up.

I walked into the Apple Store unsure if I was ready to upgrade to the latest iPhone, since my current one still felt pretty new, but from the moment I arrived, everything changed. Enrique welcomed me with the warmest smile and a kind, professional demeanor that instantly made me feel at ease. He patiently walked me through all the new iPhone features and explaining everything with such clarity and enthusiasm that I didn't think twice -- I made the purchase on the spot! Enrique is an absolute gem and a true asset to this vibrant, multicultural city. His charisma, product knowledge, and genuine care made my visit not only smooth but memorable. The entire process was quick, effortless, and actually fun! I'll definitely be returning to this stunning Fifth Avenue location in Midtown -- and I'll be hoping to see Enrique again. Apple Fifth Avenue, if you're reading this: KEEP ENRIQUE -- HE'S A STAR! read more

I recommend it but I definitely recommend you booking an appointment before hand to avoid the long wait. By phone not in person.

Super cool design to have the store below ground. Heck, if you can't build up, go down! I really appreciated the tree-vibe they had going on, as well. Just called in for a little look around, but ended up catching part of one of their seminars about photography on an iPhone. I learned a few things! The woman speaker (apologies, didn't catch her name since I joined the session late) was also very engaging. Never thought I'd pop into an Apple Store whilst on vacation, but happy that I did! 2024: 53/100 read more

This Apple Store is pretty much like every other Apple Store you've ever been to. I think that's on purpose too, as Apple makes their stores the same lol (like a Footlocker is a Footlocker right?) What is cool about this one? It is right at Central Park! It's on the iconic 5th Ave. It is directly across from the even more iconic Plaza Hotel... oh and it's underground. So, looking to see at least 3 major NYC landmarks all at the same time AND you need a new Apple watch band? This is your spot. The staff was super helpful too. But gooood grief this place gets busy. Oh, which actually leads me to my next bit of info: BUSY? Just come back at 0300am! That's not a typo: this Apple Store is 24/7 (that's kinda cool) read more

Apple Fifth Avenue - Computers Near Me - New York, New York

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This is the only Apple store in the country that is open 24/7! And it's crazy busy! The place is huge and has a dramatic entrance (a circular staircase leads you down to the store) and there are employees everywhere including at the bottom of the staircase to help move people along. We were only there to check out the iPhone chargers for our daughter. I was pointed in the right direction where another employee was situated to help customers find what they needed. He was very patient as my husband asked questions not even related to chargers while other customers waited to be helped. For such a busy place, it was a pleasant experience! read more

Apple Fifth Avenue - Computers Near Me - New York, New York

Came in for a last min AirTag to track my luggage before a return flight home. This store was open 24 hours which was great. While there I had them check my phone battery which needed to be replaced. They made an appointment and in 10 min had taken in my phone for a battery replacement as mine wasn't holding a charge. At midnight, an hour later, I picked up my phone and I also bought a new iPad. Apple is really amazing. Super efficient customer experience. Staff was helpful and extremely efficient. Design of store is really remarkable too. While I was waiting for my phone, I couldn't help but think about what a remarkable visionary Steve Jobs was and how he transformed the world with his tech company so that I could have a great experience with a great product suite that enhances most of the worlds daily lives. It's really quite amazing what Apple has done. This store is just a small part of that. Overall a very cool experience for someone who doesn't like to go to stores. read more

Triple Wows for Leah, Alexis, Jenna, 3 awesome knowledgeable excellent APPLE Instructors I was fortunate to have as my instructors for AI, & iPhone photography, iPhone video classes at NYC FIFTH AVENUE APPLE STORE!! They showed respect to all of us APPLE learners & were open & so inclusive. They created a welcoming atmosphere & were so open to our questions. I learned so much & I hope to be back soon! I also relayed my positive feedback to APPLE Manager Joe. Thank you also to the rest of the APPLE Staff for their helpfulness!! read more

First off this 24 hour location is heaven scent, with the ability to go in super early and get all your needs met is priceless without the crowds is stellar. I visited the store at 5:50am on a Tuesday morning and was greeted by Zatise (Apple rep). He gets a 10 from start to finish. Zatise greeted me with a friendly smile (yes, even at that time lol), inquired how he could help and we got right to work working out my issue. The IPhone I had which I will admit was purchased in 2017 was frozen and truth be told I know the fact it was still operational was a miracle after 6yrs of ownership but I take care of all of my electronics. After some honest conversations with Zatise about the reality of how much longer the phone could work we went thru the new phones, features and differences in models and I then decided to purchase the IPhone 15 Pro Max since I know my iPhone 12 was pretty much on life support. Next steps was transferring all my data from old phone to new one which he helped me with also and I knew I had nothing to worry about with this next step. I can't express what a wonderful experience this visit was. Not one glitch, issue, lag in the process and everything was completed fairly quickly too. I hope Zatise is available if I ever need help at the Apple Store again and I hope the store knows what a valuable team member he is (the representative are what make the Apple experience what it is). read more

Apple Fifth Avenue - iPhone 15 Pro Max phone - Computers Near Me - New York, New York

Had a great experience at the Apple Store!!The place is absolutely beautiful inside, super modern and sleek. Service was really quick, and the staff was super helpful. They got my AppleCare replacement sorted out fast, no hassle at all. Definitely one of the best Apple Stores I've been to!! Recommend! read more

Apple Fifth Avenue - Outside - Computers Near Me - New York, New York

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great serive and location with unbelievable hours! was in and out in just a hour. went in for a replacement iPhone 17 Pro Max. read more

Apple Fifth Avenue - took my dog with me great people! - Computers Near Me - New York, New York

Can't believe it's open 24 hours a day and the place was very busy. The staff was very helpful even though my issue was not difficult to solve. read more

I would have rated it 4 starts but the design just got me! Like a giant glass box and stairs to a downstairs area underground!? Thats just amazing. They also have a screen that shows how to use cameras better and they have a huge variety of devices. It looks like the staff are helping people and being nice too. On the devices, there are games you can play which i did have some fun with and they also have an elevator for disabled people! This apple store is open 24/7 and is very unique. This is a good place to get an iphone or any apple device. read more

My Husband and I visited the Apple store at 5th Avenue on 11th of December 2025 because I wanted to buy an IPencil for my IPad. We waited about 15 minutes to get help. After that we spoke to a friendly employee whos name was Yannick. So i told him about my IPad and that I want to buy an IPencil. I didnt read anything about the IPencil before nor I informed myself about the compatibility as I thought who will know about that better than an employee at apple. So I trusted his recommendation and bought the IPencil. As i dont live in the states i first tried the IPencil back home in europe and it didnt work. So i googled why it doesnt work. So unfortunatley I had to find out that the IPencil the employee recommended for my IPad was not compatible. I thought this was not a big deal and that Apple will help me out to get a solution. I asked for support and wrote many Mails to the store and they never ever contacted me. They just ignored me and my messages. Is this a way to treat paying customers Apple? I love my Apple products but now I am thinking of selling all of them and go to some other brands. There are lot of competitors out there.I WAS a loyal customor. I am realy disapoinnted!!! read more

Visited what is probably the most stunning Apple Store yet, and I'm pretty sure it'll hold its title for a while. The vibe here strikes a perfect balance between laid-back and professional, with staff that are as kind as they are helpful. It's so spacious inside that you start to wonder whether you're here more for the products or the sheer experience of the place. And let's talk about that glass wall on the ground level--absolutely epic! The stairway leading down into the store isn't just a way to get from point A to point B; it's a design statement in itself. Whether you're a tech enthusiast or just in the area, this place is worth a visit, not just for the gadgets but for the unique ambiance that sets it apart from any other Apple Store I've been to. read more

Apple Fifth Avenue - Storefront - Computers Near Me - New York, New York

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I took my MacBook there for repair. I have received decent service there before. The representative performs diagnostic says battery is dead. It will take about a week to repair as there are 30 Macs ahead of me. Fine. A week later, I get an email directing to contact them immediately at the store phone number provided. I call and use chat several times. No one from store responded. I got generic support from across the Atlantic. I also got several inconsistent stories from location. One finally stated that there was water damage, quoted a $300 price and said they were holding my Mac until they heard from me. I have Apple Care which covers this damage. I am extremely angered by this and I am wondering if they are trying to rip me off. Very disappointed with lack of transparency and inefficiency. read more

I did not have great service in this apple , i would say i was still helped and serviced, the second person who helped me was a great sales associate. The attitude on the first person who helped me was over the top if she was having a bad day she would have stayed home and not put that on the customers. I was happy she could not help me and i did not feel valued or welcomed. Please just go to soho they are some of the kindest people read more

Apple Fifth Avenue - Computers Near Me - New York, New York

This is a great Apple Store with amazing architecture and ambience. We visited here to enjoy this store which is very popular and crowded with people. It makes most stores look very boring. read more

Apple Fifth Avenue - Computers Near Me - New York, New York

Only use Apple products. Thank god they are open 24 hours. It seems like my iPad/iPhone/MacBooks issues seem to happen late nights or very early mornings. Since they are always open, there are always people in here. Place is super clean and the genius are always professional and pleasant. I wouldn't be if I had to deal with the public like this. Some of the other locations are more convenient to reach, but this location just works better for me. read more

Apple Fifth Avenue - Computers Near Me - New York, New York

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Fun Fact: built in 1968. Its exterior is a transparent 32 ft (9.8 m) cube in the middle of the plaza. The plaza is partly lined with benches and trees. The interior, below ground, has a a reflective steel spiral staircase and elevator. It also has the known wooden tables with Apple products, and rooms and areas for specific Apple products. - What a beaut ! This is one of the most beautiful stores for technology I've ever seen ! This Apple store is considered an eminent flagship store and was known for being open 24/7 , just recently changed to special hours as of mid Jan 2022 to until 11:59pm*, so check hours online just in case! This is the Apple Store for all your needs - night or day. This place is absolutely beautiful. It's adorned with greens all over - the experience going down the reflective spiral staircase is a journey all in itself - as you go down you get a peep of what the interior will look like - and you'll see lots of wooden tables with Apple products for you to play with. They do offer online pickup as well as drop ins for shopping and Genius Bar appointments. I went here to pick up an item purchased online and the process was simple. There was plenty of Apple Employees sprinkles throughout the store. I was ushered to a back room with glass overlooking the main floor. An Apple Employee came a few minutes later with my order and had me sign all the necessary paper work & I was on my way. read more

Apple Fifth Avenue - Apple Store exterior on Fifth @ 10 PM on Christmas Eve. - Computers Near Me - New York, New York

There are Apple Stores & then there is Apple 5th Ave! This 24 hour store boasts a gorgeous steel & glass elevator. Live trees, beautiful interior space, lively associates that are eager to answer any and all questions. Once you enter you will be in sensory overload. (I work for Apple & I was still impressed) This is one of the few locations that you are able to purchase the Hermes Apple Watch which allowed me to totally "geek out" upon seeing it. This is such a cool place to hang out and explore product without feeling overwhelmed or rushed. In the summer you are able to sit in the courtyard and enjoy views into the store from the skylight and relax in the peacefulness of the water. This store has so many cool points that I encourage you to visit for yourself; especially if you hold an affectionate heart towards Apple as I do. read more

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went there today to buy a lap top. Immediately, severalplain clothes came over. I was told to lok at them while they harassed me. I asked tge reason for their behavior and called 911. I will never buy another Apple product. read more

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This Apple store had an extremely cool design with all the mirrors and whatnot. Even if you're not gonna buy anything, I would highly recommend just going to look around. The actual Apple store was just like any other, but had more colors other than black and white. They didn't have many older models below the iPhone 15, but it was cool to look at their selection. The seating on the outside was nice, but the chairs were kind of uncomfortable. It was a cool place. read more

The staff were rude and not equipped to handle the masses of people coming in and out. I stopped in to charge my phone and overheard two employees talking about a customer. I'm not sure what happened to "service" in customer service but it seems like the word no longer exists. read more

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We had a great experience in this Apple Store. My boyfriend had made an appointment (for 10PM at night.) We got there an hour early, and there was about a half hour wait (that late!) When we were finally seen though, Drew was so above and beyond courteous and helpful - we actually made a point to talk to his manager and compliment him afterwards. He helped my boyfriend with his trade in and was so patient making sure that the money went through to the correct payment method. Sometimes service can be hit and miss, but we got great treatment at this location. Not to mention, it's buzzing at all hours, super cool design, and right in the middle of midtown. read more