UPDATED REVIEW - kudos to Aperturent for great improvement.
I recently found myself between a rock and a hard spot needing to get ahold of a particular lens quickly for a photo shoot. I had a previous bad experience with Aperturent a year and a half ago, but I had no other option; plus why not give them a second chance. So I reserved the lens through the web site and went to pick it up in person.
My, what an improvement, and a pleasant surprise. Aperturent resolved every issue I had with my previous bad experience:
The not-friendly and not-competent lady that served me last time was, hallelujah, not there. And what a difference it made. This time a male employee helped me, and his customer service was excellent. Aperturent has greatly expanded its selection of lenses also. This rental transaction went smoothly.
I'll be doing business with them in the future.
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I thought I would write a review as I felt Apeturent is overrated on Yelp. There are certainly some negative aspects in addition to the positive.
While I read other reviews with a lot of good about customer service with Oscar, I unfortunately did not get to deal with him. I dealt with a female, both picking up and returning my equipment to their Sandy Springs location. She is not so friendly, and not so knowledgeable as Oscar, it would appear. This lady had zero, and I do mean zero, personality. I have researched and taught a lot about customer service, and she is not the personality type to have as your front-line contact with a customer. I hope the owner learns this.
The lens I rented had a non-OEM lens cap on it that kept popping off. It was the cheapest lens cap I have ever seen. Once the cap popped off, the front element was dangerously exposed on this particular lens. What a great way to scratch an expensive lens. I borrowed an appropriate OEM lens cap from another lens and used it the entire rental time. It's surprising that Aperturent would risk expensive damage by buying cheapo lens caps. Fortunately for Aperturent, I took enough interest and care to replace the dang thing whilst in my hands, despite not even being the owner. Upon return I pointed this out to the same unpersonable lady, who acted like she could care less. My only response from her was a squeakish grunt. She didn't even look up from what she was doing.
Aperturent's stock is almost always low. I challenge you to visit their website as soon as you're done reading this, and see for yourself how many lenses are "out of stock."
Do not bother buying the insurance they offer with rentals. Take the time to read the details, and you'll see you're getting very little value from their insurance "coverage." read more