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Ann Summers

3.0 (12 reviews)
ModerateLingerie, Adult Shops
Closed 9:30 am - 6:00 pm

Ann Summers Photos

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Beautifully Boudoir

Beautifully Boudoir

(2 reviews)

££

West End, Haymarket

Situated amongst a sea of sandwich shops, Beautifully Boudoir is sitting pretty and offers a rather…read morebizarre but beautiful alternative to shopping in this area. Selling gorgeous, vampy corsets of the highest quality, Bourdoir were a company that originally started in Glasgow and have now come through to the capital. They sell themselves as "corset specialists", and by that it's not the kind of explicitly sexual lingerie that turns up in sex shops, or the gregarious Whiplash Trash. The corsets they sell in here are a bit more tasteful, and with their sexy but delicate lace up backs they are sizzling. They do free sizing sessions in here to see what corset would exactly suit your figure. Whether you go for bold reds and blacks to pastel colours suited for weddings and soft, girly outfits, they are a surefire winner. Prices start at around £90 which I would say is very reasonable for such quality garments.

This shop seems to be randomly plonked outside Heymarket Train Station, and you would never think…read morethat it gets too much passing trade. On closer inspection though, I realised that this is a specialised corsetry shop! How bizarre! I do recall visiting one of the same name in Glasgow so I think it might be the same one. It is lovely inside and the staff are not in your face or pushy because they probably realise that buying things like this is a private affair! The fittings are free although they are time consuming, so it would probably be better to book an appointment to ensure full attention. Beautifully Boudoir also does photography, so you can get some saucy snaps in your new purchases! I had a look through the portfolio and these pictures are sexy and sophisticated, very beautiful and well composed by professional photographers. It can be pricey but well worth it! A great find in the otherwise boring Heymarket area!

Odyssey Boutique - Mimi Holliday Lingerie at Odyssey Boutique.

Odyssey Boutique

(8 reviews)

££££

West End

I first came across this boutique after the recent Yelp event (which was extremely fun and…read morefabulous!) and, after having a wee trial of their 'Hot Wax' waxing system, I decide to pay them another visit for a spot of pampering and de-fuzzing! I was extremely well looked after from the minute I arrived, and the salon room was clean, well decorated and very relaxing! Now, I will not go into details about the actual treatment (there are some aspects of girly grooming that really need to remain a secret!) but the hot wax felt strangely nice, and while it wasn't entirely pain-less, it was certainly nicer than my past waxing experiences! After my treatment I was given after-care advice, and they followed up with an e-mail to make sure I knew what I was doing. I liked it so much I booked my return visit on the spot! In addition to the pampering side, the Boutique also has a wonderful lingerie/swimwear shop, and carries a range of very beautifully designed 'toys' which would look more at home on a stylish coffee table, than in the bottom drawer of you bedside table! The lingerie, products and salon treatments are more expensive than I would normally pay, however, the warmth, friendliness and professionalism of the staff and general gorgeousness of the Boutique will keep me coming back again and again!

I love Odyssey Boutique. I do like a wander in the West End Village and I always pop in to see…read morewhat's new. This is seriously gorgeous lingerie and they are high end labels: Pleasure State, Stella McCartney, Fauve, Mimi Holiday as well as Fantasie and more. It's the lingerie that lures me in and they cater for all sizes which is fab and not always found on the high street. You do pay more for these brands but the quality and service is excellent. If you are larger in the bust department, then this is the place to come for some seriously sexy undies. Sarah, the owner can provide fittings if required and if you don't see your size then just ask as it may be in the stock room. A good range of bra size swimwear, as well as beauty treatments is also available. The sale is great - a proper sale with fab discounts and after the weekend, my bank account is pretty depleted. What's not to love!?

Bravissimo

Bravissimo

(12 reviews)

££

New Town

This isn't really the place for me (I say looking down longingly) however my friends all have…read morecracking racks so birthday presents to emphasise this is the way forward. Based on the Multrese Walk it does give it a certain exclusivity that I don't think it deserves as really it's just another high street chain but because the bigger the boobs the most luxurious your underwear gets (true fact) then it deserves its place catering for the masses, get it? The staff were helpful if not concerned about my emotional wellbeing and helped me out with some wonderful gift vouchers which my friend said didn't stretch very far (ungrateful cow) but then again, it's a pricey place and I'm a skinflint, luckily I don't have big boobs to support.

Soapbox time: In the US (and maybe elsewhere?), women are unfortunately not given the option to buy…read morebras in correct sizes in stores. The only sizes carried in "typical" stores start at a size 30 band and go up to like a DDD maybe. Most women think they are a 32-36 B, C, or D. In the majority of cases, this is wrong. We are also taught that a "DD cup" is like WHOA THAT'S SO HUGE when it is not. It depends on the band size. Someone can wear, say, a 28FF, and that person looks "normal". An FF is not some insanely huge size--although most women would never imagine they could be an FF--it doesn't even sound like a real size to us!! It sounds outrageous, because that's what we've been taught. Go to the site Brabandproject to see what real bra sizes look like. The earlier review from Eleanor is a *perfect* example of this. She doesn't believe she could be a 28FF and says she'll keep wearing a 32D since that's what she can find in stores. Then she insinuates that Bravissimo has a racket to make women think they need bras they can only find in Bravissimo. I really hope no one takes this to heart. It is very incorrect advice. Look, it's totally messed up that stores don't stock bras in the sizes we need. Unfortunately, women who wear these sizes have to order them online. Don't give up and keep wearing the wrong size because you will only buy a bra you can buy in person in a store. Order online. You'll get used to it. Visit the reddit subreddit "abrathatfits" if you want to read TONS of information about correct bra sizing. /end soapbox Anyway, if you are from the US and happen to be visiting the UK, I urge you to get a bra fitting at a Bravissimo. I went in the morning and was able to meet with someone after just a couple minutes. You go into a fitting room with your staffer and you take off your shirt and they start bringing you bras until you find one that fits. They are experts at knowing what makes for a perfectly fitting bra. The women I worked with was great. (The size I was already wearing wasn't too far off because I'd done my own measuring years ago after studying reddit's /r/abrathatfits.) After we determined the correct size, I shopped a little on my own and picked out another bra. They range in prices, but mine were around...40 pounds, I think. They carry Bravissimo brand and other brands too, like Panache. They also carry swimsuits. The bottom floor of the store has clothing that's made to fit curvy women. Such an amazing idea!! Definitely stop by if you've never had a proper bra fitting!!

Ann Summers - lingerie - Updated May 2026

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