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    Altimus

    5.0 (1 review)
    Closed 11:00 am - 6:00 pm

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    Snow & Rock

    Snow & Rock

    3.0(10 reviews)
    3.2 miCovent Garden
    £££

    Terrible experience, discriminatory staff…read more I visited the store last week to try on ski boots and was told to come back later as the trained staff were on their breaks, so I returned after a few hours and was denied entry by the security guard. Staff told me the guard had received a picture of me from a CCTV camera at another nearby store - I do not even live in London, and had arrived the previous day. They showed me the photo, and the person in it was obviously not me - this would have been easy for the guard and staff to see if they looked at it properly, but it was apparent to me that I had been profiled and was being discriminated against. None of the staff were interested in what I had to say - the store manager was less than 2 metres away from me throughout this incident, but they had their back turned the whole time, clearly not wanting to be involved. I had heard good things about this store, but I only had my time wasted, and walked out feeling humiliated and upset. I emailed customer service about this over a week ago and my complaint was forwarded to multiple managers of the business straight away. I am only writing this public review now because I am yet to receive a single further response. Unacceptable on all counts.

    This is the best place in London to come for all your outdoor gear needs. Set over 4 or 5 floors…read morethere is dedicated floor space to everything you will need for sports ranging from skiing to high altitude mountaineering. For me, nowhere in London has anything like its selection. The only real downside is that all the gear is skewed towards higher end products which is fine if you want to splash the cash but means that you can leave here having spent a worrying amount of money on day glow boots or GoreTex jackets.

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    Snow & Rock

    Snow & Rock

    3.3(3 reviews)
    0.0 miKensington
    £££

    I first came across Snow & Rock many years ago a ski show in Earl's Court where I purchased my…read morefirst pair of ski boots from them. Since then I've returned many times for skiing related purchases. Skiing isn't a cheap shop and indeed Snow & Rock aren't a cheap ski shop so be prepared for some credit card pain when you shop here. I tend to buy my more specialist items like ski boots, skis and goggles from here as I feel quality in these areas is worth some extra money for good advice and good fitting. After all, these items tend to last me years, so it's worth getting quality which will last I've now skied long enough to know when I've getting good advice or if someone is trying to blag. The advice here is generally solid. I like their custom footbed service where they will mould the soles of your boots to fit your feet exactly. Having a pair of perfectly fitting and comfortable ski boots is vital to an enjoyable ski holiday and these are well worth the investment. Snow & Rock will also adjust boots after purchase for up to a year after purchase. As usual, hit the shop for bargains at the end of ski seasons. The clothing is expensive here and I tend to go elsewhere for less trendy but more affordable gear - I can't bear to spend that amount of money on something I've only going to wear 1 or 2 weeks a year

    I don't think anyone in London is going to understand the following reference, but visiting…read moreAmericans might. Snow & Rock is REI. Just smaller and more expensive. They had a decent selection of outdoor gear and more sports oriented gear than I expected. If you need adventuring or outdoor gear I'd come check this place out.

    Surf & Ski Sports

    Surf & Ski Sports

    3.2(5 reviews)
    46.8 mi
    ££

    It's very strange when you go past a shop almost on a regular basis but never even really give it…read moretwo looks, then go in, and realise it's really damn good. That's exactly what I did today. I was on the search for a good quality Snowboard kinda jacket, water and wind proof, durable and warm. I had been all over Brighton looking for one of these, and couldn't quite find one that met my specific requirements, which were so specific that I don't think even I knew them. All of this ended though walking into Surf and Ski. The range of proper old person practical skiing gear, as well as cool, fashionable snowboarding stuff is really quality and varied. Bonfire, The North Face and Icepeak are among the labels that I spotted, and whether your looking for something quite garish, or simple, expensive or cheap(er), I could not recommend this place enough. The lady who owns the shop is a really sweet woman, who really helped me out in a genuine and kind way, spending a lot of time with me, explaining the coat I was looking at in great detail, from the little inside pockets, to how they make the lining. She really knew her stuff, and was, as she said a 'Ski Nut'. There is also Hardware upstairs for skiing and snowboarding, for those who can and do,actually use it.

    This surf and ski shop looks like it's made of snow, you can't miss it. I recently got into skiing…read moreso now every time I pass one of these stores I can't help but look inside and this one, set over two levels, has a large inventory of every kind of equipment you could need. This includes my favourite ski brand K2, and some really gorgeous ski suits (I really need to update in this department, my snowboarding brother refuses to be seen on the mountain with me). That being said, the only thing I've bought in here is a North Face rucksack. In fact, their whole camping and outdoors section of the shop is definitely worth a visit if you don't frequent the piste and the staff are extremely helpful if you don't know what you're looking for.

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    Surf & Ski Sports
    Surf & Ski Sports - Picture Courtesy of North Laine Website

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    Picture Courtesy of North Laine Website

    SS20 Skate And Snowboard Shop

    SS20 Skate And Snowboard Shop

    5.0(1 review)
    47.7 mi
    ££

    Best Skate shop I have ever been in. They are always helpful and genuinely help when your trying to…read moremake decisions about what to buy. I understand some people will always have a bad experience and anomalies happen, while not placing absolute blame on the customer who did not keep a receipt i wish to put forward my experience. Over the many years that i have been shopping there i have had two incidents that come to mind of purchases failing on me. A pair of snowboard boots that i wore for 4 weeks riding then had the heel fall away from the rest of the boot, I didn't have the receipt but did have a Credit Card statement, they replaced them there and then with the latest model and i went on my merry way. The second incident was surrounding a pair of Bond snowboard pants that ripped on a seam and when returning (with the receipt) they were replaced with next years model. They then ripped in the same place again so we returned them again and this time Bond was gone and no longer trading (possibly due to the quality of garments?) yet SS20 still honored the purchase and let us pick up another pair of equivalent value from another manufacturer. Felt i needed to put a review down to try and reflect how the snowboard and skate community feel about this great skater/snowboarder owned shop is run and that hopefully the bad incident from a couple of years ago as mentioned by Greg-OX4 was an isolated incident of poor attitude by a previous member of staff in a difficult situation?

    Snow & Rock

    Snow & Rock

    3.3(3 reviews)
    46.9 mi
    £££

    Snow and Rock is the place to go if you're heading to the mountains. They supply everything you…read morecould need in preparation for a ski trip. Snowboards, skis, boots and all the necessary equipment - wax, poles, goggles, padding, sunscreen - are displayed around the shop. Accessories that might be of interest to the non-boarders: sunglasses, hats, scarves, gloves, mittens and smaller sized rucksacks.

    When I was younger, I was an avid skier: what you get from growing up in the mountains. Now-a-days,…read morethe whole kaboodle is just too pricey, but I still enjoy popping into shops like Snow and Rock and checking out the wares! As ski shops go, this one has anything you could possibly need, and a friendly word of advice for the newcomer. While this doesn't change the fact that they are selling expensive items for expensive hobbies, it is nice to know how readily available such items are, should the bug hit me too hard once more! In terms of their selection, Snow and Rock seem to have found the perfect middle ground: they offer more ski equipment than would probably be necessary for the casual enthusiast, but don't leave the hardcore fan wanting either. How they trade I'm not sure; we Brits aren't best known for our love of the pistes, but I'm sure they fill a ski sized hole in the otherwise excellent Brighton shopping scene, somehow or another. It is hard to criticise Snow and Rock's selection: they have everything I could possibly want if I went skiing again, and are as well stocked as any of the shops on the continent I've been in. If anything, I'd criticise the amount of snowboarding stuff, but that's just because I think snowboarders are incredibly annoying (they mess up the good ski-slopes... it's a long-standing rivalry!) Joking aside, it's a well-stocked shop, and offers all skiing sundries you might require as well as the beasts themselves: rucksacks, scarfs, hats, etc. I'm still not 100% sure why and how they operate in Brighton of all places, but do think they're a great little place. If you're heading for the slopes, pop in to make sure you have everything: I don't know about you, but I always used to find I'd forget SOMETHING on one of those ski holidays...

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    Lillywhites - Can't resist, 50% off!

    Lillywhites

    3.4(89 reviews)
    2.8 miSt James's
    £

    While greeted at the door, once on the floor that held my purchase, no one was there to assist…read more There were several other shoppers also in need of assistance.

    Lillywhites in Piccadilly Circus, London is a large sports shop, which is much to my surprise owned…read moreby Sports Direct in central London (not too far away from their own large, flagship branch which is less popular on Yelp in terms of the number of reviews). It is located in a fairly old building and the only disabled/wheelchair entrance due to the oddly shaped step going into the store is the offputting, dirty, back "staff entrance" I have long avoided this store as its name Llilywhites is associated with Tottenham Hotspur FC - I stupidly thought this was actually their club shop until I noticed a sign which confused me "The world's finest sports store", after doing some research later I found the name comes from the family which used to own and run the store, located at 25 Regent St since the year of 1925 - it is nice to see it is still in its' original old building, which surely must be Grade listed by now - fairly impressive for a sports shop and especially considering it is now owned by the UK's largest sports retailer, for them to keep the original branding including the website (same website as Sports Direct just with the Lilywhites logo), despite other branches in other cities changing hands such as Leeds, Newcastle and Nottingham. It seems despite seeming to be a higher-end brand the overall store feel and layout is the same - and that includes the staff who didn't seem friendly or helpful by any means to struggling disabled customers or just shoppers looking to find something. It is over multiple floors and does have a decent selection, however. Is it as good as Sports Direct's flagship central London location? No, of course not - other than keeping the brand name it seems the store which seemed so historic and cool has become a boring branded store in every other regard, it's just a more expensive Sports Direct without improved quality/service etc. 2* - For the store size and location, nothing else.

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    Lillywhites - Display shoes, additional 10% off!

    Display shoes, additional 10% off!

    Lillywhites
    Lillywhites - Best reusable shopping bag ever!

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    Best reusable shopping bag ever!

    Altimus - outdoorgear - Updated May 2026

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