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    Alpha Design Custom Furniture

    4.8 (84 reviews)
    Open 11:00 am - 7:00 pm
    Updated over 3 months ago

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    Pittie approved
    Jose Luis G.

    TLDR: Fantastic process, amazing staff, wonderful couch. Go get some stuff and support this business. Couldn't be happier with this process. We were out shopping for furniture, we were initially just going to get s cheaper thing at ikea but I'm so many happy we didn't. For giggles otw to another shop we stopped by "that one store with the cursed snoopy in the window" and then we met Hans. We looked around a selection, he helped out decided what we wanted but never actually pressured us to buy immediately. The stuff here was actually much more affordable then I thought it would of been. It could of been even more so if we just picked one off the floor. The arrival date was faster then expected..and! And!! The movers took away the old couch and there was no extra fee for the professional moving service. I never knew I wanted a single long cushion until I saw it in person. I'll be back for the next thing I need and this couch will be a part my home and my family for years.

    Deborah C.

    Hans helped us design a totally gorgeous and super functional sofa. I asked for a bunch of changes to the floor model, so it ended up being truly customized. Hans worked directly with the manufacturer to make sure it was done correctly. It is beautiful and really well built. The whole family is so happy.

    Our pups enjoying couch time on day 1
    Amulya V.

    We recently moved to Berkeley and wanted to a custom couch that was spacious, soft material but firm padding plus could deliver soon. Hans delivered to all of our needs from being welcoming- allowing us to explore all the options and materials to helping us narrow down our couch details to even helping getting some extra fabric for the pups to enjoy the couch as well. We ordered an over sized couch with 115in length. The delivery was also soon and smooth. It gives me confidence to trust our local stores that are doing such an incredible job not just meeting bit exceeding expectations and delivering to what was requested. We love our couch and we will be sure to come to Hans store again for our future furniture needs. Definitely recommend checking this local store instead of buying online. You won't regret!

    Or P.

    Hans is great! We came in and picked out our design and specifications for a 3 piece modular sofa with an ottoman. After which Hans was very communicative and overall a lovely person and a great professional to work with. Highly recommend.

    Kaye M.

    Hans is very nice, professional and attentive to our needs. He doesn't overcharge for customization, and his prices are very reasonable. He is very kind and cares for his customers. Our couch arrived in pretty fast and in great condition. Love our new couch! Thank you Hans!

    The sofa makes great use of the space.

    When I looked online and priced sectional sofas at major retailers I had serious sticker shock. I found Alpha online thanks to yelp reviews and I have to say we were 100% satisfied. Hans walked us through the process of selecting fabric and size and pillow style and cushion filler. It is truly customized furniture. And it's made in the US and only took about four weeks to be delivered. The delivery team came exactly on time and was incredibly friendly, professional, and persistent- they had to remove a leg of the sofa and to get it in my door. I would refer anyone here and would happily order from them again.

    We LOVE this! Floor model, $500 discount. Ottoman locks in to make a queen size bed for extra guests.
    Supriya P.

    Hans and his store Alpha Design might be the only business on yelp that has the most 5 star ratings I've ever seen. This is someone who has found their calling in life and consistently delivered. His custom materials, his flexibility, his ability to make and keep his word go above and beyond. We needed a new sofa and for our new home in Oakland and we leave clear across the other side of the country. We like good quality and wanted to support a local furniture maker. First know that Hans has every style and configuration desired, even if it's not on the floor. He has a variety of soft and firm cushions. He has a variety of colors and fabrics. And he most always has floor models for $500 (more or less) off. We ended up going with a floor model.and we love it. We needed a pullout bed or so we thought. Hans has options there too. A basic pullout, a luxe pullout comparably in quality to our actual mattress and then he has these ottomans that can attach which is what we went for, converting our sofa into a queen bed. Who has all that? At the last minute, Hans accommodated our desire to change the color of the ottoman- free of charge. He worked with our crazy timeline and with us being so far away. We paid what one would pay for something from a store like Room and Board, but got the quality of something even better. We also got something unique to fit our needs. THANK YOU HANS!

    shelley c.

    Hans is the best! Just had my couch delivered and it's great! Just what I wanted. I had been to every couch place in the area and by chance wandered into Alpha. When I told Hans what I was looking for, a queen sleeper sectional, he said no problem and that he can have any couch custom made! Plus it took less than 2 weeks from ordering to bring delivered. During the delivery today, Hans called several times to check in and make sure I got exactly what I wanted. Amazing customer service and he deserves 100 stars!!!!

    Brian A.

    This store is located on a great block with plenty of parking. We stopped in one day to browse, then compared the sofa we liked to those available online and at other stores. Ultimately, it was clear that the merch here is of superior quality at a great price. The sofa that caught our eye on the first visit was available at a discount since it was the floor model, making it even cheaper. The customer service is outstanding!!!! No pressure, laid back, the products speak for themselves! The owner and his assistant hand delivered the couch the following day, carried it up to our second floor apartment, and even took our old couch away. I cannot begin to put into words how great the service is here. Highly recommended!! Thank you!

    Teal perfection in an apartment sofa.

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    Thank-you for your sincere appreciation and support of our business.

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    4 years ago

    Update: thanks very much for your response Hans. It was helpful and the cushion is actually very comfortable.

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    Page 1 of 3

    Ask the Community - Alpha Design Custom Furniture

    Does Alpha Design ship sofas outside of California? My sister lives in Utah and is jealous of the sofa I purchased from you.

    Yes, of course, we ship outside California - We have Customers from New York to Hawaii

    Do you design/construct foldout sofas/sofa beds?

    Yes, we specialize in designing and constructing foldout sofas and sofa beds. Any of our furniture styles can be equipped with a sleeper sofa option. Feel free to reach out to me at 510-859-6117 to discuss your specific requirements. It's worth… 

    We have two loveseats I have been thinking of having reupholstered but I would really like to start new. My biggest concern is adding two pieces to the landfill. How do I address this issue?

    Hi Katherine, I can give you a Phone No. 510-230-1130 it is a non Profit and they provide Seating… 

    Is Alpha Design open right now?

    Yes, we are open and operating on a normal schedule, Susan! We are observing social distancing and everyone must wear a mask.… 

    Hello, do you offer only customization of existing designs, or do you also offer fully custom fabrication?

    We offer both choices, Courtney.

    Don’t See Your Question? Ask Away!

    Review Highlights - Alpha Design Custom Furniture

    We walked into Alpha Design and Hans immediately helped us identify and customize a great couch to our liking.

    Mentioned in 26 reviews

    Read more highlights

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    We bought 4 chairs for our dining room in December 2021. They are at our dining room table, which…read morewe do not use on a daily basis. These chairs are sat in perhaps once a month, on average. We have no kids at home and my wife and I are both small people at under 140 lbs each. They are lightly used and absolutely not abused. On Mother's Day, we did use the dining room table. I sat down in one of the chairs and the right rear leg fell off. I sat straight down and was suddenly on the floor. Thank goodness it was me and not my 82 year old, frail Mother-in-law. See the photos below. Upon inspection, there was a knot that created a very weak spot in the leg. Only about 1/16 inch "line" of wood needed to break for the leg to fall off. Most of this leg had a gap in the knot when I bought it. I will tell you that I spent the years 2012-2020 in a lab studying mechanical failure, so I actually know this subject really well. Unfortunately, this business owner will not accept responsibility for a defective and dangerous product. In my view, I should be getting a replacement chair. He's claiming that the chair was leaned back on. It wasn't. The pictures tell the story here. The evidence is very strong. I've only been offered 15% off of the purchase of a new chair. Ummm, no, I'm not giving you another $425 of my money. So, if you buy anything here, inspect it well before you take it home.

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    I thought the folks at CB2 were attentive. My bf and I walked in prior to the thanksgiving break…read more We were looking for a new couch and a new dining table. The lady have a pretty good run down of all the different sets of furniture. She even put together a couple of swatches for us Togo. I think it's important to buy from the store, or call back the associate that helped because as she mentioned, they wouldn't want to lose this physical location. I assume that is how they make their commissions/ sales goals.

    This was, without question, one of the most disturbing and discriminatory shopping experiences I've…read moreever had. From the moment I entered the store on 8/3/26, one employee (a white woman with dark hair wearing a CB2 shirt) made me feel completely unwelcome. This lady was full of hate and straight up racist. I was simply shopping for the items I came to purchase and never said a single word to her. Yet throughout my visit, she repeatedly glared at me, rolled her eyes, turned her back every time I got near, and appeared to laugh with another employee while making negative facial expressions in my direction. I will never forget how they both look because the store is small and it was impossible not to notice the repeated behavior. At one point, she loudly said, "Ugh, I want to go home." And turned her back towards me again. I left feeling targeted because of my orientation. Whether CB2 intended it or not, that's how this employee made me and my family feel, and it completely ruined what should have been an ordinary shopping trip. What makes this even more upsetting is that this happened in Berkeley, a city that prides itself on diversity and inclusion. I am a fifth-generation Berkeley resident. I attended Berkeley schools, live here, work here, and have shopped on Fourth Street for years. Never in all my years have I experienced this level of hostility while simply shopping. I have never seen this employee before, and I sincerely hope no one else has to experience what I did. CB2 should take this complaint very seriously. No customer should walk into a store and leave feeling demeaned, unwelcome, or discriminated against because of who they are. I walked into CB2 expecting to shop. I walked out questioning how many other people this employee has made feel the same way. It was appalling, deeply upsetting, and one of the worst retail experiences I've ever had. I will not be returning until CB2 demonstrates that it genuinely takes customer discrimination and employee conduct seriously.

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    Alpha Design Custom Furniture - furniture - Updated August 2026

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