Specialties
At Alloy Personal Training, we’re not your average gym—and that’s exactly the point.
We specialize in helping adults age 40++ and feel amazing through expert-led personal training in a small group setting. Our program is designed to be safe, supportive, and personalized for your unique needs, whether you're new to fitness, coming back after a break, or simply tired of feeling lost or overlooked in big box gyms.
What makes us different?
- Every session is led by certified coaches who actually know your name and your goals.
- We create a custom plan for you—no cookie-cutter workouts or guesswork.
- You get the accountability, structure, and support needed to stay consistent (even when life gets busy).
- Our welcoming, inclusive environment makes it easy to show up and stick with it—no egos, no judgment.
We believe strong bodies build strong communities. That’s why we partner with other local businesses, host regular wellness events, and treat every client like family.
Whether your goal is to gain strength, improve energy, lose weight, or simply feel confident in your own skin—we’re here for it.
History
Established in 2024.
I started with a successful corporate career -- But deep down, I felt empty. In 2017, I walked away and bought a small gym called TriFIT Wellness.
I poured my soul into that space. It became more than just a place to work out. We built something beautiful together — a studio rooted in heart, where people felt safe, strong, and seen.
In December 2024, I passed TriFIT on to my incredible team — the people who helped shape its soul. And then I found Alloy.
It was everything I loved about TriFIT, but with the structure to scale — functional training rooted in science, intimate sessions led by expert coaches, and a tight-knit community built on shared values and real relationships.
Now, I’m on a mission to bring that same magic to more communities. Where people can rewrite their story, feel amazing in their bodies, and connect with others who want the same.
Because I believe strength isn’t just physical — it’s emotional & relational, and deeply personal. And we are stronger together.
Meet the Business Owner: Laurel R.
After walking away from a successful but unfulfilling corporate career, I opened my first gym in 2017 to create something meaningful — a space where people could feel strong, supported, and part of something real. My mission is simple (and a little cheesy): to improve the lives of everyone I touch. Whether it’s helping members transform their health, watching my team grow into leaders, or showing my three daughters what’s possible when you live a life of purpose — this work lights me up every day.
I have my BA in Communications from ASU, studied nutrition and am Precision Nutrition Certified, an NPC bikini top 5 competitor with over 8 years as a multi-unit gym owner.
I currently live in Scottsdale with my husband, three daughters and our French bulldog, Donut.