I can't recommend Jessica enough! She did my brow wax, and I'm beyond satisfied with the results. You can really tell she takes pride in her work -- her attention to detail is amazing, and she makes sure everything looks perfect before you leave. Not only is she super professional, but she's also hilarious and has such a great energy that makes the whole experience enjoyable and relaxing. It's rare to find someone who's this talented and fun to be around! If you're looking for someone to take care of your brows or lashes, go see Jessica -- you won't regret it! read more

I recently moved to the area and needed a brow expert to help me maintain my brows and the brow gods did not disappoint when they sent me Jessica! Jessica has been such an amazing partner to me and my brow game. I get my brows and lashes tinted and brows laminated and from the start she's truly been a pro- from selecting the right tint to manuring my shape it's been a 10/10 experience and it doesn't hurt that it's a cute studio with superrrr easy parking. If you want snatched brows go to Jessica read more

I have seen Alex for my brows in the past (she's amazing!) and this week i was fortunate enough to have Jessica shape and dye my brows. She did a fabulous job and took great care of me from start to finish. Not only do my brows look great but she's so fun to chat with! Already looking forward to my next appointment. Thank you!! read more

Just finished my brow wax and tint with Jessica, and I already booked my next appt! My brows look FANTASTIC and thick and the shape is on point! I didn't have any pictures to reference on the color I wanted but let her know what I was going for and it was perfect. Not just that but I felt so relaxed in the chair the entire time, I could have taken a nap. I am getting married in a month and know I will be in great hands to prepare for the big day, with the most perfect eyebrows. Truly the best treatment and I will continue coming back. read more

This place doesn't deserve a 5 star review , because it deserves 10! Alex is the most warm and welcoming service provider and makes comfort and cleanliness her top priority. Jessica is equally as talented as alex and gave me a beautiful, perfect lash lift. She is just as kind as Alex is as well as professional and clean. These ladies are a dream team and together they gave me a lash lift that still maintained the health of my lashes. I recommend them constantly to all of my friends and family and if anyone is ever contemplating going in or not, I say DO IT!! They excel in customer service and have all of the lash supplies there available for purchase to maintain long beautiful lashes. They are the best in the Bay, any service provided by them will boost your confidence. Thank you alex and Jessica for consistent and healthy results! read more

Y'all, RUN don't walk to Alex Cher Beauty for all of your lash and brow needs. I waited entirely too long to get my first ever lash lift, as I wanted to find the right person whom I trust with chemicals that close to my eyeballs. Alex immediately put me at ease and her space is SO cute and relaxing (and her music selection is ). She is so knowledgeable about her craft and even recommended I add brow lamination at my next appointment (yes please!). The whole booking to payment process is simple and she even has a full mini-fridge of ALL the best sparkling water flavors to choose from at the end of your appointment. Five billion stars for Alex Cher Beauty! read more

This spray tan seriously no joke lasts 2 weeks!!! (The solution has all natural ingredients which was important for me and trust me it makes a difference) Alex really takes her time and pays attention to detail. She even adds little pineapple drops to make it smell good! Every girl should get a spray tan it's SO much better for your skin to avoid the sun and I seriously feel so confident every time I leave this place! read more

Alex Cher Beauty - Stoked on this spray tan !! - Eyelash Service Near Me - Lafayette, California

I have gotten lash lifts and eyebrow laminations before elsewhere and have had decent to not so stellar service. Not the case here at all. Alex is so friendly and personable I feel like I have known her for years. I have been a pretty loyal client of hers and refuse to go elsewhere based on her services as well as prices. In my opinion her prices are very fair and for the work she does, is so worth it. Thank you Alex for being so professional, friendly and all around amazing! read more

Love my eyebrows! Alex is very professional, helpful and great at what she does! I'm a regular of hers now and would highly recommend her for all brow/lash laminations/tinting/lifts. read more

Alex came to my mom's house before my wedding to spray tan me, my wedding party & mom. She was knowledgeable, so friendly, and fun! It was so seamless and easy! She set the tent up quickly in my mom's yard, and we all felt comfortable with her immediately (which is important bc you won't be wearing much while getting sprayed). It was the best and we made it be a little party! The tan was beautiful and lasted for a long time! Super grateful for her services, and I would do it again in a heartbeat! Everything was cleaned up before we knew it and no trace was left behind! Highly recommend her! read more

Personable, friendly, professional and talented. Given life to these lil ol brows of mine :) go see her!

I wish I took a before pic! I have battled with my unruly eyebrow and could not get them to stay in place for the "full brow" look. Lamination did the trick! This is my first time so I'll have to see how the grow out process goes but I plan to keep it up! Hope the skinny brown look does NOT make a comeback!!! Alex is great and happy to support local, women owned small business! read more

Alex Cher Beauty - Eyelash Service Near Me - Lafayette, California

I am so happy I found Alex! She was on time and took her time with each service. And she is amazing! I got a lash lift & tint, my eyebrows and a Brazilian and I am extremely happy with all of them. Not to mention Her place is super cute and she has a great playlist You will not regret booking with her. read more

It has been a few years (thanks to my little ones) since I was able to make time to do anything special for myself. With limited time in the day to get ready, a friend suggested looking into brow lamination. I'm so thrilled that I did, and that I found Alex! I did a lamination and tint last month, and have already been back again for another tint. My brows look wonderful and are so easy to manage in the mornings now. Alex is friendly, professional, and obviously knowledgeable about her work. Her location is easy to find, and a really serene spot. She's found a repeat customer for sure! read more

Alex Cher Beauty - Brows - Eyelash Service Near Me - Lafayette, California

Alex is THE BEST! I see her every 4 weeks to get my brows waxed and she's the only one I trust with my brows. She's kind, her space is perfect, and I love checking in with her every month. Alex FTW! read more

100 stars!!! Alex is the literal queen. I don't think I have ever gotten so many compliments on my brows in my life (I get a brow lamination and lash lift on repeat) She is so talented, meticulous, and really takes pride in her work. I am so glad I found my brow girl!!! read more

Literally thank goodness for Alex!!! I found Alex right after I moved to Orinda in August 2021. I have lived everywhere - LA, NYC, SF, Marin and I've met some amazing estheticians who are truly talented at their craft and I am so happy to say, ALEX IS A GENIUS! Not only does she do an impeccable job at your brows (really listens to you and takes in details of the service you want and contextualizes it to your skin type, hair type, etc), she is really so fun to chat with and has the best energy! She also gives hands down the BEST spray tan I have ever gotten - and growing up as as SoCal valley girl, trust me, I've rec'd my fair share!! My spray tan lasted almost two entire weeks and that was after a trip to Hawaii with exposure to pool, beach, sand, shaving, etc. DONT SLEEP ON ALEX!!! Go today!!!!!!!! read more

When it comes to beauty services, I would say I value more convenience above anything else. I moved to Lafayette a bit over a year ago and was reluctant to try to find all beauty services in this new city, also mind you getting used to things being open again. I found Alex Cher on a basic google maps search as she was very close to me (proximity is very important in my convenience value) and she had 5 stars with not many reviews. I decided to take a chance and now I feel like I've found a Lafayette jewel and upcoming for sure but for now the best kept secret. I'm able to get brow laminations, lash lifts and waxing (hard wax) all in one location. This is to only name a few of the many services she offers. I used to have to go to 3 different destinations for this, it's unbelievable. Not to mention, the quality outshines any other business I've ever gone for those services. She's very up to date with trends, her location is gorgeous, space is tidy and cozy, she's always abiding by safety recommendations, and she offers products for purchase as well (it's so easy to pick up something on your way out). My tip is to book brow lamination and lash lifts at the same time as it's great to knock out two services that can be done in parallel! More than ever, it feels so amazing to get to treat yourself out to a relaxing experience and come out feeling like a million bucks. Thanks Alex Cher! read more

I found Alex via Instagram. I scheduled a Brazilian, armpit and hybrid brow wax+tint. From the moment I booked with her to the moment we finished our session, I was blown away by how on point she was! Professional, informative, great customer service, and she's super sweet too. She clearly puts a lot of thought, effort and consideration into her whole business, and it makes for a seamless, efficient and positive customer experience. Her place was very easy to find, had parking, and is right down the road from the 24 exit (the surrounding area is very peaceful and private). The inside was super clean and styled beautifully. If you're looking for an experienced, knowledgeable professional esthetician for your waxing needs, go see her! read more

Alex, did a great job on my eyebrows! Her salon is not only pleasing to the eye, but comfortable and beautifully organized. She took the time to explain everything, this was my first time, and our conversation during the process was like talking with a long time friend! I highly recommend her services!! read more

Got my brows done by Alex today and I'm obsessed! Haven't had them done in awhile so just went in for a clean up. Her space is calm and inviting. When I came in she offered to sanitize my phone in a special UV sanitizer which was a bonus! As I left, Alex gave me a chocolate and offered me a sparkling water. Excellent customer service. I will most definitely be back...Thanks Alex! read more

Alex is amazing! Just started going to her for Brazilian waxing, and she's made it so easy and painless! She does a great job and is really friendly, I always look forward to our appointments! read more

I cannot say enough positive things about Alex and her services. Best brows ever and it's not even close. I had the Deluxe Brow Lamination and it was a game changer. I received many compliments on my brows. My only complaint is that Alex Cher Beauty isn't closer to Sacramento. read more

Alex is a true professional! I came in with really unruly brows and she waxed them and tinted them to perfection. She is knowledgeable, efficient, and has an energy that put me right at ease. This was important for me because I had been with my previous waxer for over a decade. I even trust her to do my Brazilian wax too!! I would recommend her to anyone that is looking for a wax professional. Her location is right off the freeway too- really easy to get to! Good parking too! read more

This was my first "deluxe lash lift" and it won't be my last!! Alex is fantastic. She is located at a professional office building complex in a residential neighborhood which is amazing, because you do not hear the hustle and bustle of busy downtown streets and the parking SUPER EASY. Her space is clean and relaxing with a homey vibe, that is still professional. My appointment was on February 11th (I am writing this review on February 21st) and I am still getting compliments as if I got my lashes done yesterday. Alex has great communicational skills. I loved how she walked me through what she was doing to my lashes as it happened! She is very knowledgeable about her work and easy to ask questions too. 20/10 would recommend her! read more

Book an appointment with Alex and you won't regret it!! Alex's skill set is so diverse and her attention to detail is what makes her so great at what she does. My brows love her and they are the best they have ever looked. I've had trouble with one brow's lack of fullness and she's worked with me over the years to get the shape and fullness to even out. Her lash lifts are also amazing and have lasted me nearly 6 weeks. She's your go-to esthetician for all of your beauty needs! read more

Absolutely love what Alex did with my eyebrows! I was tired of spending so much time on my brows in the morning and thanks to Alex I just need to give them a quick brush and I'm out the door. She was also extremely considerate to each individual's experience. One of the first thing she asks as you arrive is if you would like to sanitize your phone with a UV sanitizer (definitely an underrated perk!) and she's really observant with how your skin interacts with the products she uses. My skin is more on the sensitive side so as soon as she noticed that my skin was becoming a little irritated from the wax she was using, she immediately changed to a harder wax to ensure no further irritation occurred. I'll definitely be coming back to get my brows laminated again! read more

Alex is a godsend for my lashes and brows! I always get a lash lift & tint - and I recently started getting brow wax and lamination too. Going to Alex has shortened my beauty routine & my lashes and brows are so healthy! Seriously, if you're looking for an amazing esthetician, go to Alex! read more

I had Alex wax and laminate my brows, and she did AMAZING!! She put in the time and effort to make sure my brows were perfect when I left. You immediately notice she is passionate about helping others feel like their most beautiful self. Her studio is so cute, and welcoming. I was there for about an hour and I enjoyed every minute of it! I would highly highly recommend Alex Cher to anybody looking to get any type of esthetician service!! read more

A few months ago I was in search of a new place to get waxed and a friend of a friend recommended Alex, I saw the good reviews and took a chance. Alex definitely goes above and beyond all expectations. She is so caring, very professional and talented at all beauty services she offers. I think there is something special when you can tell an esthetician loves what they do and make each customer feel like they are glowing after every appointment. Safe to say I will be continuing going to her for all my waxing purposes! read more

The absolute best in the area! I recently moved and needed a new eyebrow place and I am so happy I found Alex. First, her studio is so cute and warm inside. Second, she has the best personality and makes you feel right at home. I walked out with a complimentary La Croix, a Ghirardelli chocolate square, and the best looking eyebrows. Thanks Alex! read more

Alex is the eyebrow whisperer - I am super particular about my brows and I'll never go anywhere else again. So happy to have found her! If you're on the fence, here's your sign to give her a shot. I promise you won't regret it. read more

Great customer service. I had my first ever lash lift with Alex the past year and loved it! Very welcoming, clean and relaxing place. I now plan to see her every 6 months! read more

I got a lash lift for the first time ever with Alex. I found her on a whim through Yelp and I'm so glad I gave her a try. She is warm, sweet, professional and her space is very clean. I love that she walked me through the process and gave me realistic expectations. I'm so glad I found her! read more

Alex is a skilled and warm professional. She does a beautiful job on my brows and I always get compliments after I see her. Alex attends to fine details like the beautiful and clean space, great music and parting gifts. She is amazing and so good at what she does! read more

I highly recommend Alex Cher Beauty. I've always been trying to find someone to do my eyebrows and I'm so glad I found her, I leave her salon feeling beautiful and good about myself because she does my eyebrows on point. She is super friendly and welcoming! read more

I went to Alex for my first ever brow laminaton/brow tint and I am HOOKED! The experience was incredible, Alex talked me through everything and was so sweet and personable. Plus, my brows have never looked better!! I have gotten so many compliments. About to book another appointment for a lash lift/tint as well. Cannot wait :) read more

I had the deluxe brow lamination and lash lift and Alex did such a wonderful job!! She talked me through the entire process, answered all of my questions, and had such a good energy throughout the services. Very relaxing and so happy with my results! read more

Alex Cher is an incredible woman! She is very talented in all that she does. She explains everything in detail and gives you advice on the service or services you are doing at your appointment. I am trying to personally grow my brows back and she gave me advice on products I should try that actually will help! Her shop is so adorable, neat, and clean. Thank you Alex for all that you do! read more

I recently visited Alex Cher Beauty for an eyebrow wax. The entire experience was exactly as it should be--Alex is friendly and makes you feel comfortable, the space is beautiful and clean, and I left with perfect brows. She is so knowledgeable and listens to you, not to mention, her prices are extremely fair. I highly recommend her. Definitely will be returning to Alex Cher Beauty! read more