My Ulta experience was very satisfactory this July 2026 despite having an expired coupon in my…read moreemail for $10. The staff was helpful in finding items for me in the store and providing me a shopping bag.
I wasn't able to find ELF Suntouchable Invisi-Stick SPF 50 Glitz. A limited-edition sparkly sunscreen stick for your face and body that delivers broad spectrum SPF 50 sun protection and applies clear with an all-out glitzy finish. But I discovered all the sunscreen products of ELF are in another section away from ELF cosmetics in Ulta.
I found unique items and splurged for the first time in an Ulta. My makeup style oscillates from intense and sultry to dreamy holographic, silvery, & shimmery to "bare, no makeup, clean, & natural " makeup look paired with nude or dark lips for every day events.
For special events and moments, I like sultry intense eye makeup & dark lip - a gothy or vintage glam style for special events
My ultimate purchase was Euphoria Half Magic cosmetic products. I got the eyeshadow pallette, shimmer glitter dust, eyeliner, & lipgloss "B*tch I'm Your Soulmate." Each product echoed in their design & cosmetics - the tv series Euphoria and their characters like Rue & Maddy with a hint of holographic shimmer & glimmer to wear in a subtle or intense fashion.
Their description of their merchandise on their website reflects their dreamy & iridescent cosmetics, design style, aesthetics, and contents of products:
"CREATE YOUR DEEPEST DREAM SELF. BE STRANGE, BE BEAUTIFUL, BE ABSOLUTELY AND UNAPOLOGETICALLY YOU - BECAUSE "NORMAL" MEANS NOTHING."
From the imagination of award-winning makeup artist Donni Davy (HBO's Euphoria), HALF MAGIC helps you to look and feel as unique as you truly are. Whether you want an eye-catching blast of color or a subtle pop of glitter, HALF MAGIC lets you wear your heart on your face and embody every version of you.
Our vegan and cruelty-free products help you shape-shift with every day - using intensely saturated pigments in bold mattes and multidimensional shimmers. All you need is a mirror and your creativity.
HALF MAGIC is for makeup extroverts and introverts, newbies and pros, young and old. It's for the boldest of the bold, as well as the understated minimalist. It's for the red carpet, the silver screen, or the grocery store. Whether you follow the rules or break them, you're the other half of this magic - we're thrilled that you're here.
Next to Euphoria Half Magic products my favorite purchase was Fenty's new GLOSS BOMB STIX HIGH-SHINE GLOSS STICK in midnight ballerina shade - a gothy purplish dark brown almost black lip gloss reminiscent of Chanel's Vamp color in nail polish & lipstick from the 1990s. I really wanted to get this shade after seeing videos of it and purchasing Fenty GLOSS BOMB STIX in Sorta Selfish & Birthday Suit.
I, also, got my first purchase of Rare Beauty , a dark brown lip oil & balm with a lot of intense color called Journey with a matching lipliner of Rare Beauty in a cool rich brown called "Kind Words".
Other items I got were an espresso scented lip balm from Winky Luxe- my first product ever from Winky Luxe & very moisturizing lip balm with a subtle nude tint, blue & violet holographic eye shadow from Colorpop, and shimmery lilac holographic cream eyeshadow from Nyx.
Ulta's birthday gift - many options to choose from yet I settled on Rare Beauty Soft Pinch Liquid Blush in Hope, a nude mauve. I was told it was intense & required minimal amount for intensity. Don't know if it will show well on tan skin and darker shades of skin though. My skin is olive, medium neutral, or tan - depending on the season and if I visit the beach during summer and do outdoor activities under the sun.