I can't believe that I am the first one to review Aerie. I have no shame in admitting that I think it is awesome. Do not disregard this review just because it is written by someone who is not a woman.
I first discovered Aerie with my lovely wife at the Eaton Centre in Toronto. We were just browsing and Aerie looked interesting. Lingerie shopping hadn't been one of my wife's favourite pastimes, but the display caught our attention.
We were genuinely welcomed by the first young lady we saw, unlike the typical ungenuine greeting from most other retails. We were referred to the bra "expert", who gave a briefing on everything under the sun regarding brassieres - something that made my wife very happy. They had a bra fitting tray, that allowed my wife to try on all different styles as some fit really well, some were not suited to her shape and others just felt awkward. My wife got measured and was like a kid in a candy store. My wife used to hate shopping for bras. Not anymore, thanks to Aerie.
I am a sucker for badonkadonk, so I had a great time picking out panties, without feeling like a dirty old man. When it came time to check out & pay, Aerie paid attention to the little details. Wrapping and boxing everything up, and letting my wife pick what a pretty ribbons to put on her bag went a long way.
My wife was disappointed to discover that Aerie had not made it's presence yet in Ottawa. This was July 2009. Roughly two years later, Aerie arrived in Ottawa.
We have had the same kind of experience here in the Nation's Capital. Aerie's atmosphere is part of the appeal: easy going & laid back. The focus seems to be pretty, instead of sexy. My wife has been more than happy with the quality of the bras, always being able to find something that fits her off the rack.
Aerie isn't just bras & undies though. My wife has picked up lots of their other accessories and apparel.
We liked Aerie so much, we signed up for their loyalty program - something we typically NEVER do. It's turned out quite well - with their AE loyalty card, it's buy 4 bras, get the 5th free.
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