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    I am thrilled to be able to introduce my clients with confidence and enthusiasm to Lesley & Eve at A Day in May.

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    Novella Bridal

    Novella Bridal

    (451 reviews)

    $

    Union Square

    Overall I think Novella is not bad, but their lead alteration person is retired and while I was…read morecoming in, she was retiring. I ended up being charged more than the quoted amount and had to bring my dress back a few times because she missed some basic things. I don't think the person whos doing alterations there is still there so perhaps this review is quickly outdated, but I would say there's definitely not the kind of attention to detail I would have appreciated being at this price point and for this kind of thing where attention to detail for wedding dresses is so important. Every time I've been there, there's been some brides trying on beautiful gowns, so it seems like they have a good selection of dresses if that's what you're in the market for!

    I visited Novella bridal on a whim yesterday after having spent the day in the city. I had gone…read morebridal dress shopping twice previously, with two different entourages in two other cities, and I was feeling discouraged about what I wanted, and pleasing others. First of all, PLEASE make an appointment with them. They have a small staff, and are quite busy accommodating brides! I was incredibly lucky to be greeted by Seneca, who after listening to my sob story offered to squeeze me in for an afternoon appointment to try a couple sample dresses I'd seen listed on Stillwhite. She was such a sweetheart, and when I returned for my appointment, had the two dresses I'd requested pulled, as well as a few others of the similar style. Although I didn't have a group with me, Seneca was incredibly patient and supportive while I mulled over the dresses, and hyped me up to fall in love with my original vision. Some of the sample dresses being sold are quite affordable for the budget conscious bride which was a huge plus! Additionally, I've seen fantastic reviews about their in house alterations. Highly recommend whether you're lost in your wedding dress search, or if you want an exceptional experience picking exactly what you want!

    Lace & Liberty

    Lace & Liberty

    (234 reviews)

    $$

    Noe Valley

    I can't recommend Lace & Liberty enough--especially for petite brides or anyone outside standard…read moresizing. At 4'11", I knew a traditional gown would require major alterations and still might not look proportional. Lace & Liberty completely eliminated that concern by customizing my dress to my exact measurements. My appointment with Nancy was private, relaxed, and felt very personal. She guided me through several beautiful styles, and the quality of the dresses is outstanding--especially for how affordable they are. I ordered my dress in December, received it in June, completed minor alterations and bustling with their recommended tailor (And Something Blue) in July, and had my wedding in September. The entire process was seamless from start to finish. Best of all, my dress was so comfortable that I stayed in it all night--even on the dance floor. I couldn't have asked for a better experience.

    I initially became interested in Lace and Liberty because of their promise to create a completely…read moreunique wedding dress tailored to your preferences. That concept really stood out to me, so I scheduled an online consultation with high hopes. Unfortunately, my experience didn't live up to expectations. I met with Ali in March, and after the appointment, I realized that many of the 1-star reviews I had seen mentioning similar concerns were not isolated. Throughout the consultation, her tone came across as condescending and indifferent. As someone who has never been married or shopped for a wedding dress before, I naturally wasn't familiar with all the bridal terminology. Instead of guiding me through the process, she seemed irritated when I didn't know certain terms and made me feel uncomfortable for asking basic questions. At one point, I calmly mentioned that Lace and Liberty was just one of several options I was exploring, hoping it might shift the tone of the conversation--but it didn't. The interaction remained tense, and it became clear that this wasn't going to be a supportive or enjoyable experience. Wedding dress shopping should feel exciting, special, and fun--not stressful or discouraging. Because of this experience, I chose to go elsewhere, and I'm so glad I did--I ended up finding my dream dress in a much more positive and uplifting environment. If you're looking for a more welcoming and enjoyable experience, I would recommend checking out Janene's Bridal or Trudy's Bridal, where the atmosphere felt far more supportive and aligned with what dress shopping should be.

    Bridal Breeze

    Bridal Breeze

    (244 reviews)

    Marina/Cow Hollow

    I went to four different bridal shops and my mind kept going back to this shop , it's so cute and…read moremarina made this experience amazing. She made this whole process so easy and she was so patient and she helped me find the perfect dress! I love how she listened and I didn't feel any pressure! She's the sweetest ! So thankful for all her help !!!! I ordered my dress around December and it came before February, I picked her up a week after and she is beautiful!! I got to try her on and they gave a list of places I can get alterations done as well as some places to look for shoes. All around the service was incredible and I highly recommend getting your wedding dress here !

    I cannot say enough thank yous to Marina at Bridal Breeze…read more Honestly, I was getting so tired of wedding dress shopping that I almost canceled my appointment with Marina. I'm beyond grateful that I didn't. If you are looking for a personable, intentional, and truly exclusive experience full of unique dresses, this is the place to go. Marina curates every single dress in her shop herself, and it shows. She knows exactly what she has and listens to what you're looking for. My favorite part of working with Marina is that she wastes no time. We had a detailed consultation and went straight into trying on dresses. She guided the process so effortlessly--pulling styles, letting me react, and identifying what I liked and didn't like about each dress. Every minute felt purposeful. She could tell right away if I wasn't in love with the dress and she narrowed it down with each try. We got closer and closer until we found the one! The dress was completely unexpected and not at all what I thought I wanted. It was straight off the runway, and somehow--with Marina's magic touch--I squeezed into a size 00. When I walked out of the dressing room, I knew immediately. There was no doubt. That moment alone was worth everything. I bought the dress that day. Marina took my measurements on the spot, and it arrived months ahead of my destination wedding. Throughout the process, she emailed me updates and checked in, which gave me so much peace of mind. I ultimately ended up getting my veil there as well because I trusted her eye completely. What truly sets Marina apart is the value she provides beyond the dress itself--her expertise, efficiency, and her care. You're not just paying for a gown; you're investing in confidence, clarity, and an experience that saves you time, stress, and second-guessing. Marina made the entire process stress-free, efficient, and genuinely special. I felt seen, supported, and taken care of in ways that other shops didn't. I am incredibly grateful for her and cannot recommend Bridal Breeze enough. Thank you Marina!! You've helped me in so many more ways than you know.

    Janene's Bridal Boutique - Maggie Sottero Aspen bridal gown!

    Janene's Bridal Boutique

    (1.2k reviews)

    $$

    When I walked into Janene's Bridal, everyone made me feel so comfortable, welcomed, and excited for…read morethe process. Finding the perfect dress can feel overwhelming, but Maesa made it such a fun and memorable experience. Maesa was incredibly patient, attentive, and genuinely listened to what I was looking for. He pulled dresses that matched my vision perfectly. The last dress he pulled, was the one! The moment I tried it on, I couldn't stop crying. Maesa made that moment feel so special and unforgettable. I'm so grateful for his kindness, expertise, and support throughout the appointment. I truly couldn't have asked for a better experience and would highly recommend Janene's Bridal and Maesa to any bride looking for exceptional service and a beautiful dress-shopping experience!

    Hello Janene's Bridal!…read more A Yelp review could never fully capture the magical experience I had saying YES to the dress! Ever since I was a little girl, I dreamed about my wedding day and the moment I would find the dress to marry the love of my life in. Like many brides, I grew up watching Say Yes to the Dress, admiring the designers who make women feel like royalty--but I've learned that finding the perfect dress starts with the perfect experience. After getting engaged, my best friend recommended Janene's Bridal, and from the moment I called to book my appointment in December 2021, I knew something special was ahead. Walking into Janene's Bridal in Alameda felt like stepping into the show itself. The sparkle, the lace, the details--everything was absolutely magical. Then I met MAESA--stylish, confident, and full of personality! The moment MAESA greeted me with, "Hey babe, are you my future bride?" I instantly felt seen, celebrated, and excited. When asked about my dream dress, I described something royal, elegant, and fairytale glam. MAESA immediately guided me with expertise and care, introducing me to different styles while also suggesting a designer I've always loved--Martina Liana. Dress after dress, MAESA paid attention to every detail, making me feel so special and supported throughout the entire process. Then came the dress--a stunning Martina Liana gown with royal glamour, glitter, and lace. With every clip and adjustment, MAESA brought the vision to life. When the veil and bouquet were added and I walked down the boutique aisle, my heart completely melted--I saw myself as a bride for the first time. Ambience? Perfection! Customer service? Excellent! Pure joy? One in a lifetime experience! Thank You! From my first appointment to my final fitting a year later, my experience was 100% exceptional. Thank you, Janene's Bridal and MAESA, for making me feel like true royalty and bringing my dream to life

    Selena Judy Bridal

    Selena Judy Bridal

    (139 reviews)

    $$

    Union Square, SoMa

    Judy was so amazing in helping me design and craft my absolute DREAM wedding dress that also worked…read morewith my budget! I couldn't be happier!!!! Seriously I am so overjoyed and cannot wait to wear my dress at my upcoming wedding!! I was introduced to her by a friend who bought 3 wedding dresses from her and I was floored to see how beautiful and quality they were without costing an arm and a leg and 2 Bay Area mortgages. It was a no-brainer for me to contact Judy! Overall Thought: Judy is very professional from beginning to end. Booking an appointment was easy. When I got to her studio, she was very friendly in greeting me yet very efficient, clear, and honest in asking about my vision, budget, timeline, and how we can make that happen together. After the initial visit, she was very responsive via email, and I was never left unsure about what the next step was. A super great bonus is that she is very supportive and encouraging in discussing my ideas for the dress and coming up with the design. I cannot emphasize enough how positive she made me feel throughout the design process. She was gushing over the different ideas I brought up like a very excited maid of honor! But was also realistic and honest with ideas that she thought would not have worked. Process Details: Judy offers a few different design/manufacturing/budget options, so there's a good chance that she will have something that fits your need and vision. You can get off-the-rack gowns, or pick from an existing design and she'll make a dress to fit you (either Judy's own or certain other designers' designs), or she can help you design a brand new gown from scratch. The last option is what I went with. My design was fairly simple, and she recommended some manufacturing options that could help me stay within budget. This was the perfect solution for me! I wanted a custom design, but another local designer I contacted was out of my budget range even though my design was super simple. I found a few overseas designers/manufacturers who could help create a custom design and ship the final product to me, but I was apprehensive to work with them since they cannot take my measurements, work with me in person during the design process, and provide a final fitting service unless I can make an international trip to see them. Judy was the perfect happy medium that did not compromise on design and quality! We started by having a one hour meeting where she listened to my ideas, reviewed reference photos, showed me fabric swatches, took my measurements, and sketched designs. She then sent a summary email of the design, and we corresponded via email and at a second meeting to make some adjustments until we arrived at a final illustration. Judy was very meticulous in following the details we discussed and the details that I did not have the expertise to request. For example, the types of hooks and zippers used, the linings, and the silicone liners to hold up the top, etc. Nothing was overlooked. My dress turned out even better than I had hoped for, with me having to do almost zero work after we agreed on the design and fabric. I received multiple photos to confirm the final product. And I asked a LOT of questions, all of which she answered with patience. The dress arrived within the expected timeframe, and Judy did a final fitting with me. The hip area was too narrow (which she fixed without a hitch and I came back to pick it up later), but otherwise, the dress fitted like a glove! She even helped me match my dress with the veils and gloves that I bought separately. All in all, I would 10/10 recommend her to any future brides I know! It was not only a successful process but also a genuinely pleasant one!

    5 Stars! I had the most magical experience at Selena Judy…read moreBridal! I found both my wedding gown and my first dance dress here, and I couldn't be happier. The selection was stunning--elegant, romantic, and so beautifully detailed. Judy was incredibly sweet, patient, and really took the time to understand my vision. The fitting process was smooth and stress-free, and both dresses fit me perfectly. I felt so confident and beautiful--exactly how every bride should feel! Thank you, Selena Judy Bridal, thank you, Judy, for being such an unforgettable part of my big day. Highly recommend to any bride-to-be!!!

    Emerald City Gowns - @vivianchenweddings
 @emeraldcitygowns

    Emerald City Gowns

    (297 reviews)

    $$

    West Berkeley

    My first visit here, I didn't find a dress I liked. However, after seeing a dress at another store…read moreI liked that that was too large, I contacted Emerald City and fortunately they were able to find one in my size. Emilie was able to order it for me at a discounted price too since it had been discontinued-which I really appreciated! As an aside, I had a very negative experience with the tailor here, Young. It was a frustrating experience with Young due to poor communication and incomplete work. I ended up paying more for alterations due to her since I ended up taking my dress elsewhere- where luckily the seamstress was able to salvage things. Emerald City was great, but I would recommend considering taking your alterations elsewhere.

    I'm really disappointed to say that my experience at Emerald City Gowns was not a positive one…read more From the beginning, the appointment felt unwelcoming and uncomfortable. Unfortunately, my stylist, Emilie (owner) made a comment while helping me into a dress asking if I had already eaten lunch, which came across as body-shaming and made me feel self-conscious. I was actually on an empty stomach, so hearing that during what should be a special experience was really upsetting. Throughout the appointment, the overall tone felt rude and dismissive. I also felt like my preferences were not being listened to. I specifically mentioned that I did not want a ball gown, yet she still brought one out and had me try it on. While the dress itself was beautiful, it reinforced that she wasn't really paying attention to what I wanted. In addition, I was only given about four dresses to try on and was told there were no other options. I wasn't given any opportunity to browse the racks or pick dresses myself, which is something I've seen and experienced at other bridal appointments. Everything was pre-selected without much input from me, which made the experience feel very limited and impersonal. There were also moments where assistance felt inconsistent. The stylist would step away frequently, and it didn't feel like I had support or guidance throughout the process. The overall atmosphere just didn't feel warm, welcoming, or attentive. Additionally, when champagne was served, one person in my group was overlooked, which made things feel awkward and added to the lack of attention to detail. At the end of the appointment, there wasn't much acknowledgment or a proper send-off--we were kind of brushed off on our way out, which left a lasting negative impression. To be fair, the dresses themselves are beautiful. However, the overall experience did not match the level of service you would expect when making such an important purchase. Because of this, I wouldn't recommend spending your money here. I hope this feedback is taken into consideration so future brides can have a more supportive and positive experience.

    Kinsley Couture  - Picking up my dress

    Kinsley Couture

    (267 reviews)

    $$$

    Working with Macario at Kinsley Couture Bridal was one of the absolute highlights of my wedding…read moreplanning. From the moment we walked in, he made my elderly mom and my bridal party feel completely welcome and cared for. His warmth and professionalism set the tone for the entire appointment. I came in with only a few words to describe what I wanted -- "lace and mermaid, and not matronly or doily" -- and he understood immediately. Every gown he pulled matched exactly what I had in mind. What stood out most was how quickly he picked up on my tendency to not want to disappoint anyone. He gently reminded me, "the dresses don't have feelings, so let me know what you like and what you don't like," which instantly took all the pressure off and made the experience fun and relaxed. We tried on four gowns, and incredibly, I ended up torn between two of his picks. He never rushed me or pushed me toward a decision. I ultimately found the dress, and the entire ordering process was seamless. Even though I live in San Diego, choosing Kinsley was the best decision -- my family is in NorCal, and pickup and payment were easy and straightforward when the gown arrived. The whole team was kind, organized, and genuinely excited for me. If you're dress shopping in the Bay Area, go see Macario. He has an incredible eye, he listens, and he makes the experience feel magical. I couldn't have asked for better.

    I had the best experience at Kinsley Couture finding my wedding dress! I had looked at 3 places…read moreprior and nothing compared to my time here. Priti made the process so seamless, completely listened to all my needs and helped me find the perfect dress. The experience would not have been the same without her!

    A Day in May - bridal - Updated May 2026

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