I found 73 Moto while enjoying an event in downtown Sanford. 73 Moto is located in the same building as Unfurl Collection. Unfurl used to take up this entire space, but has reduced their footprint and given up a section of the interior to 73 Moto.
73 Moto carries some higher-end motorcycle supplies geared towards the vintage and café racer motorcycle enthusiasts. I have never heard of some of the brands they carry such as, Holy Freedom Leather Jackets, Hedon, Fuel Motorcycle, Deus Ex Machina, Vallon, and Atwyld.
The gear here is really nice; however, almost everything in the store does not have a price tag on it. The day I visited was the same day as the annual Volkswagen car show; there was no employee on site to talk to about their items and prices. I briefly talked to the bartender at the Basin (pop-up bar) to see if she had any feedback, but she said she didn't know anything about the business. I did go online to 73 Moto's website to check out some of their items. Their Holy Freedom leather jackets are running $550.00, very cool, but very expensive. Their Fuel FXS Leather Jackets are running $605.00, Damn! Their Hedon - Heroin Racer Stable Black helmet is $800.00, which is quite pricey when you can buy the same helmet from Hedon for $650.00, Yikes! I like the store but after looking at 73 Moto's online pricing, It might be best for me to shop for this gear online somewhere else or stick with Cycle Gear.
If you are looking for very nice gear with a vintage/café racer look at a premium price than 73 Moto might just be the place for you. It looks like these guys are just starting out, so I will give them the benefit of the doubt that they will bring in more affordable items in the future. If you are in the area definitely stop in to check them out, but my advice to you is to price check some of the items online before making a purchase here because you might be able to save some serious dough. read more