A one-stop shop for all your fishing needs up in Wisconsin's Northwoods. Load up on bait, tackle,…read moregear, live bait and even a fishing license if you don't already have one. This is a mom-and-pop shop run by the friendliest husband and wife duo with an incredibly rich knowledge of the surrounding waters/area so don't hesitate to ask them for prime fishing spot location recommendations, bait and tackle recommendations and more. There are maps at the check out counter of the local waters that you can take pictures of and some annual, paper fishing guidebooks published by WI DNR available for free as well.

Very cool place. The owner had his dog bring us our bait, and then we gave the dog our money and…read morehe took it back to the owner, and the dog brought us back our change. Prices were good. Jumbo leeches were huge and the cheapest I've seen.

Bought a pair of boots online, and tried to return in store. They refused to return them. Told me…read morethey don't take back online orders. These boots are sold in there store. Poor customer service. It is 2025 if you drive to the store to return an item they should except.

Great store and friendly staff. This is my first stop because they have the best selection and…read morevarsity of items. Additionally items are normally cheaper than other stores in the area.

A great and complete sport shop. Knowledgeable and helpful folks…read more Great location and lots of parking

I want to do a big shout out to Brian who let me know about a recall on a piece of my bike rake…read more(that I was not aware of). He completed the warranty information and ordered the part so that it could be replaced while I was still in town. GREAT CUSTOMER SERVICE.

Love this store. We just stopped in there to check out the end of the ski season deals. We left…read morewith so much more. Chris in the ski area was helpful sharing his knowledge of skin classic skiis, NNN bindings for skate skiing & fishing boat options (kayak vs canoe). My friend recently got her ski Boots stretched which is a service that is hard to find. They also waxed our skiis at a reasonable cost along with superior quality. Stop in and enjoy there assorted sport options, including fat bikes & hunting supplies with great service & knowledge.

Has a wide variety of baits and gear. the service was great. I have had many good experiences at…read morerut n rod.

Special ordered a half dozen top of the line arrows from this business 5 days ago. Ordered just…read morearrived and I ran down to Merrill from Tomahawk to pick them up and arrived to find they had just sold my arrows to a walk in customer. And then they had the nerve to call the poor guy and ask him to bring the arrows back. This place has no integrity.

I was wanting to buy ski boots and was trying on different sizes, letting the employee know I…read morewanted them fitted. After 15 minutes, that employee told me he had to go as he had work to finish in the basement. Meanwhile, another customer walks in and asks for a boot help sizing and fitting. A different employee helped her and was very courteous to her. As I listened to the advice he was giving her, I realized I was ignored. I'll wait and go to Colorado or Utah rather than give them another try.

Oh how charming is this store! It's no wonder it's been in business for 75 years! Truly, this…read morefamily and its employees have a passion for everything outdoors, for leading its customers toward an educated purchase, and for the surrounding community. By far, this was the best experience buying a bicycle I have ever had. Rob took the time to answer all my questions, to help me purchase the best choice for my needs and size, and to help me select a well-fitting helmet, a quality bike lock, a rechargeable safety light, and a cool portable bike pump for long, rural rides. The prices were more than fair, the selection was great, and they really knew their products. Without a doubt, I will shop here in the future for any of my outdoor needs. I highly recommend that you do, too; you'll be pleased with the friendly, knowledgeable staff, quality product selection, and personal shopping assistance. I sure know I was!