I feel so unfit walking into stores like this. The type of store where even the sales assistants look so freakin' fit that they might just start skipping rope right in front of you. It is pretty intimidating - or is it?
They did look fairly fit, and I did feel fairly unfit when I walked in but I was amazed when the sales assistant greeted me with friendliness and seemingly genuine cheer.
This is a great store if you are super fit, the clothing is designed to give you an edge in a competition or workout, and it also looks pretty good. 2XU offers men's and women's wear and looks like it caters to the local cyclist population.
What I felt was missing was a calm, Zen atmosphere. It seemed active, white, clean - but lacked a cooling down feel. Other fitness stores have mastered the ability to inspired you without panicking you. 2XU may need to think about that. read more