Given the abundance of sushi restaurants in Kowloon, Sushi One seems to try harder than most to get noticed. Among its keen selling points is their conveyor belt layout and killer midnight deal, causing a nightly queue along Cameron. It certainly does the job in a pinch, but it won't satisfy the pickiest sushi lovers.
Conveyor belts usually mean there is no need to deal with the wait staff; it is after all the kind of solo dining that is best. The food comes to you and you choose if you want it or not. The Nepalese staff has a tendency to stand around and chat, which isn't so bad till you realize you need more tea or the bill.
The sushi has its moments. There are rolls and nigiri galore, and done in a way where its food porn appropriate. Beyond the instagram closeups, there is a decent amount of variety, but at some point the names are so beyond traditional sushi that it sometimes becomes tough to identify which rolls are what. Whether its uni, tuna belly, salmon, or some sort of cooked seafood, they're more than likely to have it. It all tends to be on the mediocre side, so don't get your hopes up.
Then there is the midnight sushi deal, which is literally half off of the entire menu, except for alcohol. It starts at 10pm and the lines are already forming at 9:30pm. This gives folks the opportunity to rock a Sushi One (rice, fatty tuna, salmon roe, wrapped in unagi and topped with uni) without having to deal with the price. Word of advice: avoid all the "cheese" nigiri or rolls, it's horrendous.
Truth be told, if it weren't for the midnight deal, I'd never come here. The sushi isn't good enough to warrant those regular prices, but it's clear management is aware of this. Hence, the midnight deal gives them the relevance they need without having to push the quality of the fish. read more