This is a cute little shop just off of Egan Avenue. Winnie, the shop owner, is lovely and very…read morehelpful. Though the selection of jewelry is small, it is hand made by local artists. She also has been repairing jewelry and watches for 30 years. If you have a few minutes and are passing through Madison SD, stop in.

I am extremely disappointed with my recent experience with Gunderson's Jewelers in Sioux Falls and…read moreto caution against shopping there. . I recently purchased a limited edition Seiko Prospex watch for $3,100. Despite the price point, the item I received was clearly a display model that had been previously handled. It arrived without the original hang tags or any of the protective stickers that are standard and expected for a high-end timepiece of this caliber. When I contacted customer service for an explanation, I was directed to a web developer who denied the facts of the situation and claimed that all watches are shipped in this condition. The lack of professional expertise and the refusal to acknowledge the condition of the watch is unacceptable for a luxury retailer. I would advise looking elsewhere for any significant jewelry or watch purchases, as my experience indicates a significant lack of quality control and professional customer support.

I've only been here three times, but I have always had 5 star service/experience. This last time I…read moredecided to buy a new watch with the sale going on. Beth was the sales associate that helped me out. She was knowledgeable, professional, and not at all pushy. I told her I would think about purchasing the watch and left with her card and watch info. Three days later I decided I wanted the watch and came back to buy it. The store is clean, the employees greet you soon as you walk in and I've always had good service.

Visiting from Richmond VA. The book section was AMAZING. So…read moremany good books it took me ages to figure out which ones to actually buy since I had limited space. So many cute pieces. Some were over priced. But that's goodwill for ya ! The staff were pretty chatty and funny too.

New to the area, on the hunt for the best thrift store. This one had lots of clothes, but didn't…read moreseem to have much else. The store felt small. It's nicer than the Kiwanis Ave Goodwill, but still not for me.

I had a wonderful experience at the Diamond Room thanks to Alon. He was recommended to me by my…read morefuture in-laws, having worked with them for many years. My girlfriend and I called a few weeks ahead of time to let him know what we're looking for. When I arrived in person, he had a variety of items ready to show me. Alon made the process very easy, showing and explaining the differences in stones and bands. Most important, he was very honest and trustworthy. The showroom has an extensive variety of jewelry. The entire staff was very friendly. I look forward to continuing to work with Alon for future pieces. I highly recommend the Diamond Room!

I worked with Alon to find my wife's engagement ring and also for her wedding bands. He was…read moreincredibly patient and very educational throughout the entire process. I live in SC and was getting married in SF where my wife is from and he and his team made the entire process very easy. They sent me videos of all the different types of diamonds we were considering as well as which type of ring the diamond would lay in. My wife, like many women, had a specific idea in mind which I only knew vaguely (wanted to surprise her rather than have her pick it out/know that I was buying a ring) and Alon knew exactly where to go with the little amount of details I gave him along with a description of what my wife likes/doesn't like. It worked, she absolutely loved the ring! When she went back home to pick out her wedding bands a few months prior to the wedding he made sure to immediately take her ring and make it look like the first day she wore it and helped her find the perfect wedding bands that she wanted. All of this was at a very reasonable price. They offered a 12 month interest free finance policy (separate policies for the ring and the bands) which made it very possible and stress-free to pay off everything without interest. Alon gave my wife a lot of great tips on how to best care for her ring and the day before our wedding he made sure to get the ring to clean it again. All in all, it was a great experience and we were very satisfied to work with Alon and his team.

I was looking for jewelry hardware (findings) to finish a bracelet I had started a while ago. The…read moreselection of findings here was just what I needed to complete my project. I even found rattail (kumihimo - Japanese braiding) on sale for a future project. The owner was behind the counter when I was there and had some great suggestions for finishing my project. The shop is downtown in the "historical" shopping district and parking is on the street. I had a little trouble maneuvering the one way streets. The shop is on the small and narrow side, and I agree with another reviewer that with a few customers or a class inside, it will feel crowded.

Stopped in on a whim and was pleasantly surprised. I thought it would just be beading…read moresupplies/jewelry making, but it was so much more. The staff was so helpful in helping me pick out a necklace for my daughter. She showed me different areas of the store where I could find what I was looking for and she explained the current sales. I found a gorgeous ring and necklace for my daughter along with an adorable little trinket bowl. Reasonably priced. I will definitely return to this store!

Have shopped here literally for decades. Every piece of jewelry from wedding rings on came from…read moreRiddles. Stopped in today to get a watch battery replaced and discuss a custom design ring. Waited patiently but ended up walking out when staff waited on people that had clearly come in after us. I guess it is time to see what other jewelry stores in Sioux Falls offer.

I can't say it more 100/10 recommend this store! Annie and her team were amazing to work with!! Ran…read moreinto some issues with trying to buy a ring elsewhere and she was able to sort out the entire mess for us and made sure to make the situation right when she didn't have to!!! This store went above and beyond to help us and exceeded our expectations! Will 100% be shopping here again!!!!